As best I know, interactive marketing is using technology-based
approaches to reach a target audience. So, for example, that could range
from a webinar to a podcast, or even a blog. The theory behind
interactive marketing is that businesses see increased success by having
a "conversation" with current and prospective customers/clients rather
than speaking to them in a "one-way" voice as traditional ads do.
At best, I'd say it's still an evolving field. It definitely shows
promise, but a lot of companies really haven't figured out how to do it
effectively yet.

Social media is definitely a part of interactive marketing, but there is
also a host of work being done in the area that's more about information
than it is marketing.

Regards,

Cyrus

-----Original Message-----
From: SmallShopNetwork@yahoogroups.com
[mailto:SmallShopNetwork@yahoogroups.com] On Behalf Of Ned Barnett
Sent: Saturday, January 10, 2009 12:17 PM
To: PRMindshare@yahoogroups.com; SmallShopNetwork@yahoogroups.com;
prbytes@yahoogroups.com; prquorum@yahoogroups.com
Subject: [SmallShopNetwork] XP Question - "Interactive Marketing?" What
is it? Have I done it and didn't know it?



At my wife's suggestion (believe it or not, until this morning I've
never
been there), I've been cruising my local CraigsList looking for some
free-lance writing gigs to fill in the "available inventory" created by
the
loss of a client (they closed) and the suspension of another client
(they're
85 days past due, and I don't work on spec or on faith). One of these
listings was for an "Interactive Marketing Copywriter" - and they said
experience with "Interactive Marketing" is a plus. Since I specialize in
being a generalist, I probably have that experience, but I'm not
entirely
sure what the current definition of "Interactive Marketing" is - if I
know
what it is (in the minds of the folks who posted this listing), I can
bridge
from my most relevant experience to this gig and maybe pick up a few
bucks.
With two boys in college, believe me, a few bucks can help a lot.

Gotta run - I'm taking a course this morning on using social media in
advocacy writing and promotion . seems like it's time for me (in the
words
of John McClane in Die Hard 2) "to wake up and smell the 90s" - or, in
this
case, the 21st century <g>.

Thanks for your help.

Ned

Ned Barnett, APR

Marketing/PR Fellow, American Hospital Association

Barnett Marketing Communications

420 N. Nellis Blvd. A3-276

Las Vegas NV 89110

702-696-1200 - ned@barnettmarcom. <mailto:ned%40barnettmarcom.com> com

http://www.barnettm <http://www.barnettmarcom.com> arcom.com

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