I'm looking for ideas for promoting a webinar targeting professionals in
private practice (a client I have has services - and some exceptional
DM/D-email lists - to help these professionals market themselves). Right
now, I'm looking especially, but not exclusively, for ideas related to
social media, but frankly, I'm open to anything that will work.



I've tagged FaceBook, Twitter, YouTube (with special program material
developed just for this one), but am at a loss as to other social media that
might help. I've planned conventional media PR plus blogs (ours), email
blasts (but not direct mail blasts - too expensive until the program is
proved to be a money-maker).



Also - would you charge for it (and then offer a discount if they use my
client's service - say $99 to participate, and $200 off if you use the
service) or should this be free? Sometimes "Free" is seen as "worthless,"
but not always, and I'm not sure if the charge is more of an attraction or a
deterrent. Naturally, I can test the two approaches by segmenting the
audiences (and I think I will unless I'm talked out of testing the charge
concept), but I'd like your opinions.



So, don't be shy, folks. What do you think works? What would you do if you
were promoting a test of a new marketing/promotion approach for a client
like this?


Thanks

Ned



Ned Barnett, APR

Marketing/PR Fellow, American Hospital Association



Barnett Marketing Communications

420 N. Nellis Blvd. A3-276

Las Vegas NV 89110



702-696-1200 - ned@...

http://www.barnettmarcom.com





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