OK - one last question. I was designated the expert on "webinars" because
it sounds PR-ish. I want to do a reality check.


I'm assuming the following about a webinar:



1. There's a live presentation streaming from our website (is that
right?)



2. There's a dynamic PowerPoint presentation/slide show designed to go
along with the audio portion (is that right?)



3. There's a time for Q&A and some way that those participating can
ask questions - is that via email? Is there a way they can ask audio
questions (such as having participants call into a conference call line)?
If so, what about a blip button and seven-second delay, or does that not
count? Also, how do you mute out those others during the presentation, and
have some order during the Q&A if it's on a conference call? Am I even
close? (is that right)



I'm basing this on some new-product presentations I've given to media
(virtual media tour) and some things I've recommended in the way of putting
stockholder meetings online, employee virtual town hall meetings with the
CEO, etc. Am I close? If not, what is a webinar. If yes, what else do I
need to know.


I hate being both the expert and a babe in the woods, but it beats not
having paying clients <g>. So please, help me out here.


Thanks

Ned



Ned Barnett, APR

Marketing/PR Fellow, American Hospital Association



Barnett Marketing Communications

420 N. Nellis Blvd. A3-276

Las Vegas NV 89110



702-696-1200 - ned@...

http://www.barnettmarcom.com



From: SmallShopNetwork@yahoogroups.com
[mailto:SmallShopNetwork@yahoogroups.com] On Behalf Of Ned Barnett
Sent: Wednesday, July 08, 2009 11:33 PM
To: PRMindshare@yahoogroups.com; SmallShopNetwork@yahoogroups.com;
prquorum@yahoogroups.com; prbytes@yahoogroups.com
Subject: [SmallShopNetwork] XP - Promoting a webinar for professionals in
private practice








I'm looking for ideas for promoting a webinar targeting professionals in
private practice (a client I have has services - and some exceptional
DM/D-email lists - to help these professionals market themselves). Right
now, I'm looking especially, but not exclusively, for ideas related to
social media, but frankly, I'm open to anything that will work.

I've tagged FaceBook, Twitter, YouTube (with special program material
developed just for this one), but am at a loss as to other social media that
might help. I've planned conventional media PR plus blogs (ours), email
blasts (but not direct mail blasts - too expensive until the program is
proved to be a money-maker).

Also - would you charge for it (and then offer a discount if they use my
client's service - say $99 to participate, and $200 off if you use the
service) or should this be free? Sometimes "Free" is seen as "worthless,"
but not always, and I'm not sure if the charge is more of an attraction or a
deterrent. Naturally, I can test the two approaches by segmenting the
audiences (and I think I will unless I'm talked out of testing the charge
concept), but I'd like your opinions.

So, don't be shy, folks. What do you think works? What would you do if you
were promoting a test of a new marketing/promotion approach for a client
like this?

Thanks

Ned

Ned Barnett, APR

Marketing/PR Fellow, American Hospital Association

Barnett Marketing Communications

420 N. Nellis Blvd. A3-276

Las Vegas NV 89110

702-696-1200 - ned@... <mailto:ned%40barnettmarcom.com>

http://www.barnettmarcom.com

[Non-text portions of this message have been removed]





[Non-text portions of this message have been removed]