The 61st issue of Powerlines is now available for your reading. Just send a mail to deonbin@... for a copy. It contains a number of articles that might...
Postal Service Launches College Contest to Promote NetPost®, Click-N- Ship® and Direct Mail February 3, 2006 (New York, NY) – The U.S. Postal Service is...
This is a great way for a cheap-a** company to get quality PR ideas on the cheap. When I was in college, the State of Georgia did the same thing (though it...
Still, it's a handsome prize package and a good resume credit. And I think that the experience you had in a classroom context is different - that was...
Jim, http://www.prfirms.org/resources/case_studies/Marketing_Communications/2004/ CasualMale1.asp was supposed to be the third link, I think. Marc Snyder ...
Worth my time and energy, considering I have no experience doing this? Techie product, police procedural/spy/thriller types of programs - which I also have...
This is something that now-days is likely best left to experienced professionals. Used to be, anybody with a bit of drive, moxie and chutzpah could pull it off...
Probably not a joke .... can't remember the name of the company, but there is one in Hollywood that supposedly does the majority of it today. And, look at this...
Hi, Kezia. Not quite what you're asking, but I did a couple of commentaries on product placement that you might enjoy reading, particularly the second: ...
It might be worth a try. I recently placed a client's medical device on the TV show ER. Segment aired in November during sweeps week. The device was ...
FYI: Sudden Impact: When PR Meets Six Sigma By Jerry Mikorenda Are PR professionals business-managers who use communications tools, or are they communicators...
Thanks, Jim, for posting this. I don't like a couple of the leading questions Mikorenda included in his survey (and in this narrative), but I certainly...
Woo-hoo! That's a good story, Edna. You should consider writing a case study about your experience and shopping it to some of our favorite PR trade web sites -...
Excellent memory, Kezia. Actually, the 2004 presentation was on "The Communication Crystal Ball," touching on the (history and) future of PR. We looked back,...
I was going to keep my mouth shut, but since Rich asks - Speaking as one of those in a small shop, what the heck is "Six Sigma," and do the conspiracy...
I love reading your stuff, Kezia. Hearty congrats on your terrific-sounding new client. Need a good, but expensive, editor? Six Sigma (mathematically, Sixth...
Ah. In the networking world, the equivalent is "five nines" - a standard dictating 99.999% reliability/uptime. Many suppliers can and will stretch to six...
Kezia - congratulations! This new account is way-kewl, and well-deserved. I'm with Kezia on this. I assume Six Sigma is probably something like ISO 9001 -...
Hey, Ned. As a practical matter, and in most instances, you're correct: Six Sigma is bureaucratic overkill. But if you're making components of an Apollo...
... Ha! I knew it was some BS that was akin to ISO 9001 - some pie-in-the-sky, one-size-fits-all "quality" program. As Yoda said (and my partner keeps saying),...
Okay, now I've learned something, too, Kezia. I wasn't familiar with "five nines," although the concept makes sense. Six Sigma is 3.4 defects per 1,000,000...
CLIENT OVERVIEW: Our client started their operations in January 2000 and are the first technology PR firm head quartered in Bangalore and having offices in ...
... about ... Yeah, that's what I was trying to say. I'm just not as good at it. ... An extra-good point, Ned! I feel safe in saying the small shop perspective...
I was, of course, only speaking of Six Sigma from a PR perspective, where such "systems" are the antithesis of creativity. When it comes to nuclear triggers, I...
If you are ever called on to speak publicly on behalf of your community, cause or corporation, then you will want to read "Never Say 'NO COMMENT' - How Spin...
Thanks so much for the drive-by, George. Tell us, what might >your< interest be in this book? It may well be terrific, but this media release is not a...
I am looking to give away free listings (repeat free- no strings attached for a three month trial- it will be $33 a month) on our new freelance board for the...
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