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Sorry if this is a basic question, but I've looked in many books and couldn't find an answer. What is the best time to call a reporter at a daily newspaper to...
I did the original study on this some 25 years ago and presented the findings at a PRSA national conference. Tuesdays at ten in the morning. Stephen STEPHEN...
Joe Not a basic question at all. I think the best time for newspaper reporters is 15 minutes after deadline - when they're going "whew" and letting down the...
Excellent information, Stephen. The experienced practitioner always begins the call with, "Hi, this is [name]. Am I catching you on deadline?" Don't ever try...
Aside from pay-for services such as Burelles and VMS - are there any other sites that help to calculate Ad or Publicity Value for coverage secured? Or - any...
Brawleypdx, I'm sure someone will answer your specific question, but my advice, backed up by other serious, experienced professionals, is don't do it. AVE has...
The notion of ad equivalency is, at the least, bogus - ads are inherently not credible, while bylined news coverage is inherently credible. Early on, PR folks...
I'm going to take an unpopular stance and say AVEs are fine, IF that's what your client wants or has the capacity to understand. Of course AVEs only tell part...
... Those are important qualifications, Kezia. Sure, if the client insists (and better if the client also understands) AVE has the appearance of something...
I beg to disagree and have to ask a question. Do we give customers what they want or are we professional enough to advise our clients correctly? In the field...
... Both - at least if we're smart. We give them solid professional advice - if they say, "yabut my CFO wants to know what the ad equivalent is" we then salute...
Regarding the original issue...which could perhaps be restated as "is there a simple way to calculate AVEs that would make them relevant or somehow more...
... Definitely. I think I'm more of a 'tactical technician' than a creative artist on this issue. Also, I'm not usually a "professional peer" of the client...
Good morning all. I'm hoping you all can help. I'm in search of a good videographer to shoot some B-roll for a client of mine in Coon Rapids, Minnesota. If...
This Net-Gold post may be of interest to some of the members of this list. REFERENCE: TOOLS: HANDBOOKS: A Selective and Brief Guide to Handbooks on the...
Ned- Try one of the Visa issuing offices. They should request proof of travel (receipt of tickets purchased) and they can expedite. Alternatively, you can get...
Ned, this from about.com: "If you pay for overnight delivery each way and pay an extra $60 for expedited service through the government, not through an company...
Just FYI, in England and the commonwealth or former commonwealth countries, the period appears inside the quote. Telling someone from So. Africa what "should"...
INTERNET: BROWSERS: FireFox Campus Edition FireFox Campus Edition <http://www.mozilla.com/en-US/add-ons/campus/> Foxy Tunes Connect your music to the Web and...
The same is true (period inside the quote marks) in the US of A. And they SHOULD remove the "U" from Honor (and color, and other American words of high...
MEDIA : ADVERTISING : RADIO : INTERNET: Internet Displaces Radio As Fourth Biggest Ad Medium Internet Displaces Radio As Fourth Biggest Ad Medium by Erik Sass ...
PRESENTATIONS : SOFTWARE : MICROSOFT: OFFICE: POWERPOINT: Are We Wasting $250 Million per Day Due to Bad PowerPoint? Are We Wasting $250 Million per Day Due to...
I guess the days of Skype offering free in't calls is gone. Does anyone use a reliable service that allows conference calling internationally and is free or...
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