I've been asked to write an article that explains to frontline staff what we do. I've done a cursory Google search, but using words like "stakeholders" and...
Kirkpatrick, Lois M.
Lois.Kirkpatrick@...
May 7, 2008 12:50 pm
4081
information = knowledge = understanding = support -- Sincerely, William Ernest Waites Eyewriter "Words that make pictures." (c) ... From: "Kirkpatrick, Lois...
Hi Lois -- I agree with you. It's always a good idea to avoid jargon. Instead, I'd consider "going the long way" by spelling out who they are and why they're...
This might help. WHAT IS PUBLIC RELATIONS? Introduction PRACTICAL EXERCISE Complete the following exercise. There is no right or wrong answers. Perhaps you...
"We help to build community support and user activity - both of which help to secure your jobs by ensuring that voters recognize the importance of the library...
On a cocktail napkin?? Just this URL - http://evolotuspr.com/whypr.html It's a brief explanation for our prospects, and is a little less eyes-glaze-over than...
Thanks Bill, Stephen, Deon and Ned! You guys rock! :-) Lois Kirkpatrick, Manager Marketing & Strategic Analysis Office for Children Fairfax County Dept. of...
Kirkpatrick, Lois M.
Lois.Kirkpatrick@...
May 8, 2008 7:59 pm
4087
I often get asked this question in the context of tracking and evaluating pr effectiveness and performance metrics. More times than not, there's no easy way to...
Kezia, thanks for weighing in on the "why are we important" issue. Unfortunately, I got stuck on the third sentence of the Web page you linked to. It says:...
Kirkpatrick, Lois M.
Lois.Kirkpatrick@...
May 9, 2008 12:43 pm
4089
Indeed! When confronted by people who want to know why so much advertising is distasteful, I respond, "because advertising works. Even bad advertising works....
Lois You did your undergrad in ad, I did my grad work there (having done PR in undergrad) - and I've won two ADDYs to boot. Wrote a published book on ...
This is a mini-brag (and a question on how to turn media interest into business), not an invitation to talk about politics. Background: In 2004, and again...
One area of a person's promotion of themselves that can speak very loudly about them or their organization or both is their pro bono work and sharing...
Thanks so much for your thoughts on this, Paul! You raise the important issue of measuring PR's effectiveness. I understand that PR measurement is a whole...
Kirkpatrick, Lois M.
Lois.Kirkpatrick@...
May 16, 2008 1:23 pm
4096
Hi gang. I'm looking for resources on Viral PR (if there is such a thing), or any good books or articles on PR and social media. TIA - JR...
I assist organizations to build, sustain and protect their biggest asset and risk - their reputation. That is what I do and commit to do. Regards, DEON...
Two books come to mind. The New Rules of Marketing & PR - How to use News Releases, Blogs, Podcasting, viral marketing & online Media to reach buyers directly...
I have done presentations on "How to Give an Elevator Speech" for the PRSA-Indies Chapter and the IABC Chapter in the DC area. The content is based, in part on...
Ah - The Elevator Speech Did you see the video on Youtube where the guy was stuck in the lift for 41 hours with a stomach ailment. Would love to hear his...
One other book that I have seen recommended for this is "Unleashing the Ideavirus" by Seth Godin. I've also heard good things about "The Tipping Point," which...
Does anyone know of a GREAT media training company? I would prefer a company that had an office in the Chicago area. I know a lot of PR firms offer media...
Best I know of is London-based: The Business Communications Forum... They have US based folks and a global reach. www.theBCF.com Mike Klein Delft, NL ... From:...
check your local prsa chapter. best - geri Geri Wilson The Jonathan Group - successful marketing solutions - 626.403.6741 ... From: Mildred Bouvier To:...
Mildred I recommend Rothstein Media (http://rothsteinmedia.com/) - Al Rothstein's operation. They're not in Chicago, but they do training in markets across the...
Jeff Ansell. Google him and tell him I sent you. Siobhan Sent via BlackBerry from T-Mobile ... From: Mildred Bouvier <millie_bouvier@...> Date: Wed, 21...
Hi Mildred -- (I tried to send you this privately, but it wouldn't go through. So I apologize to the group's members for responding to your question here.) I...
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