I'm advising a fundraising/advocacy organization. They'd like to do ads that educate readers about their issue. IMO, the issue can't be easily explained with...
Kirkpatrick, Lois M.
Lois.Kirkpatrick@...
Jun 6, 2008 9:58 pm
4121
In what situations are long-text ads justified and effective? Very few. People simply won't take the time to read them. The only exceptions I can think of are...
Lois, I'm wondering if a speakers bureau type of approach to civic clubs (where we find business people) and other groups will offer you a better venue to...
I do not think this is a good place for glitz. This is a good place to inform and educate the public. Elementary education, not to mention preschool, is the...
Someone on this list sent me a link to an ad that Ogilvy & Mather ran back in the day. It was almost 2,000 pages long, and it was one of their most successful...
Kirkpatrick, Lois M.
Lois.Kirkpatrick@...
Jun 10, 2008 6:06 pm
4125
Yes, I think that for the right purpose, and the right audience, long-form ads can and will work. Sure, some people have twitter and some people use IM and...
Just fine if it's well-written and on a suitable subject for long copy. You will see long-copy ads around often promoting investment advice, how to succeed...
DickWeltz@...
Jun 10, 2008 7:07 pm
4127
EVERY study I've seen tells us that long-copy ads work disproportionatey WELL -- if the ad is relevant to the intended audience and if it offers a "payoff"...
I have been in the market for a GPS for my car and bike. Found exactly what I wanted at an excellent sale price at Amazon.com. Tried to order it only to find...
Maybe this is limited to shipment in the US by some weirdly weird "security" issue - after all, the GPS systems tie into US-launched satellites. Seems pretty...
Further to my last Email, I was too harsh. Amazon impresses again. There system promises a call back if you click. So I clicked and a rep called me within...
To speak with Amazon Canada by phone, try this URL: _https://www.amazon.ca/gp/help/contact-us/general-questions.html?ie=UTF8&nodeId=915400&type=email&skip=t ...
DickWeltz@...
Jun 11, 2008 12:57 am
4132
Thanks Ned, but I found a Canadian supplier at almost as good a price. Probably better when customs duties are considered. When we buy from the U.S. we never...
Thanks so much for the input, everybody! If we can create a series of ads with engaging text and powerful, USA Today-type info graphics, we'll hit pay dirt! ...
Kirkpatrick, Lois M.
Lois.Kirkpatrick@...
Jun 11, 2008 9:55 pm
4134
I have some thoughts on this and will weigh in. My BG is 20 years in the media, followed by a switch to PR/crisis communications, of which I am now in my 16th...
You may recall the recent PR brouhaha after a CBS editorialist recorded and broadcast a well-produced, often-funny and unmitigatedly-scathing editorial ...
I used to subscribe to a listserv for journalists, where cliched jabs at PR professionals were not rare. Near the end of my participation, a reporter boasted...
Kirkpatrick, Lois M.
Lois.Kirkpatrick@...
Jun 12, 2008 9:14 pm
4137
Ask a reporter if he or she practices objective journalism. The fact is that objectivity in journalism does not exist. The very act of selecting a list of...
I have rarely heard anyone from the media use the term, "PR," in a positive way -- especially in recent years. I have also heard more negative references to...
WOW Lois, that is disgusting! And these are the people that shape minds with their writing. Wow. Dominique Pryor-Anderson President/Senior Publicist VIDA PR...
Looking for a photographer in the Bar Harbor, Maine area? Anybody have a name? Thanks. Duncan Matheson Bissett Matheson Communications Ltd. Fredericton office...
Don't have one right in Bar Harbor, but I know photographers in Maine who would probably travel. David Rodgers 207-653-5692. http://www.motate.com/ Dennis...
A colleague who owns a small biz employs a friend of his. The employee has been acting in a "sales and marketing" capacity, which mainly consisted of passing...
I would be careful with this one -- and try not to get in the middle. Particularly if you are a member of the PR firm that's been retained. The first thing I...
Kezia Tell your friend to develop a new-business tracking system; then advise the employee that s/he will be fully compensated for all those who came in ...
Highlights of a response from a hack: "There are many, many PR practitioners I like and respect. But I can't say I've had an overwhelming number of positive...
Dear Colleague, Version 79 of Powerlines, my strategic reputation newsletter is now ready for your reading pleasure. First of all I feature an article on why...
Thanks, Kezia - this is my own experience during my tenure at Fleishman-Hillard's Silicon Valley subsidiary - I made the pitches and handled the high-level...
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