Dear friends -
I'm sending this message to let you know that my new book on customer
driven innovation, Innovation Games: Creating Breakthrough Products
Through Collaborative Play is now available. Innovation Games(sm) are
a set of proven techniques for working with small groups of customers
to create higher value products and services. They are a means of
fueling innovation by understanding what your customers really want.
They have used by companies such as QUALCOMM, Emerson Climate
Technologies, Wyse and Ticketmaster as well as by father's seeking to
better understand what their daughters wanted in a new car. The book
describes each game, and in a practical manner shows how to plan,
play, and post-process the results of the game.
I'd like to thank Saeed Kahn, owner of this group, for giving me
permission to post this announcement.
Regards,
Luke Hohmann | CEO | Enthiosys, Inc. | 599 Dawn Drive | Sunnyvale, CA
94087
Innovation Through Understanding
cell: (408) 529-0319 | lhohmann@...
www.enthiosys.com | Join the Innovation Games Forum:
www.enthiosys.com/forum
Author of "Beyond Software Architecture: Creating and Sustaining
Winning Solutions" and
"Innovation Games: Creating Breakthrough Products Through
Collaborative Play"