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Reply | Forward Message #310 of 488 |

Warm Greetings to everyone!

 

I'm new to this group.  

 

As we know, the aim of this yahoo group is targeted towards discussion/sharing knowledge related to "Product Management/Marketing".

 

I'd few queries, which I would like to discuss with everyone.

 

Here we go!

 

We all know that The "Product Manager" is called as "Internal Customer" within any organization

 

Or some people even call them "Voice of Customer"!

 

Here query is, when any product manager makes any visit to any customer site, his/her agenda would generally move around following points –

 

-           Trying to find out the domain customer is working? Kind of product/services they are using? Finding out their satisfaction level?

-           Trying to find out pain areas/ problems / difficulties of customer's current environment?

-           Trying to find out the new features, which they would love to see in the next releases? Finding out what kind of value addition they would like to see?

-           Etc… etc...

 

 

My point is does any one know any standard and "Generic" template, where we can grab all customers' inputs in a single document very systematically rather than a Wilde method of noting discussion points or grabbing customer feedback from "Minutes of meetings" and use it while creating our own MRD.

 

Bottom line, what I asking is, does any one know any better way to "Record customer's voice" so to have a point-to-point clarity and we can use full out of it while creating MRD.

 

 

Thanks and Best Regards,

 

-Yogesh



Sat Mar 24, 2007 6:42 pm

yogeshublikar
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Message #310 of 488 |
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Warm Greetings to everyone! I'm new to this group. As we know, the aim of this yahoo group is targeted towards discussion/sharing knowledge related to "Product...
Yogesh Hublikar.
yogeshublikar
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Mar 24, 2007
6:43 pm

Yogesh, Heads up: You may not like my answer. Talking to customers and prospects (esp. in the pre-sales cycle), conducting win-loss analysis and site visits...
Raj Badarinath
prithvirajb
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Mar 24, 2007
7:08 pm

Luke, Lorin and Raj, Thanks a ton for your inputs! -Yogesh ... Luke, Lorin and Raj, Thanks a ton for your inputs! -Yogesh On 3/25/07, Raj Badarinath <...
Yogesh Hublikar.
yogeshublikar
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Mar 25, 2007
6:25 am

Yogesh, You might want take a look at the Pragmatic Marketing site, specifically, this page, for templates and such. ...
Lorin Rivers
LTR3
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Mar 24, 2007
11:08 pm

Yogesh - I can't help but recommend my book Innovation Games: Creating Breakthrough Products Through Collaborative Play. It describes 12 games (techniques)...
Luke Hohmann
lukehohmann
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Mar 25, 2007
1:51 am

The technique that I have used in the past is to estbalish a questionnaire with some very specific questions well in advance of all the visits. This creates a...
Kevin OBrien
kevincharles...
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Mar 25, 2007
7:48 pm
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