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Query/Help : PM   Message List  
Reply | Forward Message #312 of 489 |
Re: [product innovation] Query/Help : PM

Yogesh,

You might want take a look at the Pragmatic Marketing site,
specifically, this page, for templates and such.
<http://www.productmarketing.com/productmarketing/files/epm/>

I concur with Raj on his points.

One of the PM's challenges is distilling the need/problems needing
solutions from the want/solutions perceived by the customer/solutions
perceived by the PM. Focus on the problem and take that back to the
team...

--
Lorin Rivers
Mosasaur: Killer Technical Marketing <http://www.mosasaur.com>
<mailto:lrivers@...>
512/203.3198 (m)





Sat Mar 24, 2007 11:08 pm

LTR3
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Message #312 of 489 |
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Warm Greetings to everyone! I'm new to this group. As we know, the aim of this yahoo group is targeted towards discussion/sharing knowledge related to "Product...
Yogesh Hublikar.
yogeshublikar
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Mar 24, 2007
6:43 pm

Yogesh, Heads up: You may not like my answer. Talking to customers and prospects (esp. in the pre-sales cycle), conducting win-loss analysis and site visits...
Raj Badarinath
prithvirajb
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Mar 24, 2007
7:08 pm

Luke, Lorin and Raj, Thanks a ton for your inputs! -Yogesh ... Luke, Lorin and Raj, Thanks a ton for your inputs! -Yogesh On 3/25/07, Raj Badarinath <...
Yogesh Hublikar.
yogeshublikar
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Mar 25, 2007
6:25 am

Yogesh, You might want take a look at the Pragmatic Marketing site, specifically, this page, for templates and such. ...
Lorin Rivers
LTR3
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Mar 24, 2007
11:08 pm

Yogesh - I can't help but recommend my book Innovation Games: Creating Breakthrough Products Through Collaborative Play. It describes 12 games (techniques)...
Luke Hohmann
lukehohmann
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Mar 25, 2007
1:51 am

The technique that I have used in the past is to estbalish a questionnaire with some very specific questions well in advance of all the visits. This creates a...
Kevin OBrien
kevincharles...
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Mar 25, 2007
7:48 pm
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