Search the web
Sign In
New User? Sign Up
productinnovation · Product Innovation and Development
? Already a member? Sign in to Yahoo!

Yahoo! Groups Tips

Did you know...
Show off your group to the world. Share a photo of your group with us.

Best of Y! Groups

   Check them out and nominate your group.
Having problems with message search? Fill out this form to ensure your group is one of the first to be migrated to the new message search system.

Messages

  Messages Help
Advanced
Query/Help : PM   Message List  
Reply | Forward Message #313 of 489 |
RE: [product innovation] Query/Help : PM

Yogesh -
I can't help but recommend my book Innovation Games: Creating Breakthrough Products Through Collaborative Play. It describes 12 games (techniques) that you can use with customers to better understand their needs. Among the companies using them include QUALCOMM, Emerson Climate Technologies, HP, SAP, Wyse, AirTransportIT and Ticketmaster. You can read stories of people using the games at forum.innovationgames.com. A technorati search will turn up some interesting adaptations and reviews of the book.
 
Enthiosys also provides consulting services to help you plan, play, and post-process the results of the game. However, this is certainly not a requirement, and there are many people who are finding value in the games without using our consulting services (e.g., in the list above, AirTransportIT and TicketMaster are not clients).
 
Regards,
 
Luke Hohmann | CEO | Enthiosys, Inc. | 615 National Ave, Ste. 220 | Mountain View, CA 94043
Motivated From Within
cell: (408) 529-0319 | lhohmann@...
www.enthiosys.com  | Join the Innovation Games Forum: forum.innovationgames.com
Author of "Beyond Software Architecture: Creating and Sustaining Winning Solutions" and
"Innovation Games: Creating Breakthrough Products Through Collaborative Play"


From: productinnovation@yahoogroups.com [mailto:productinnovation@yahoogroups.com] On Behalf Of Yogesh Hublikar.
Sent: Saturday, March 24, 2007 11:43 AM
To: productinnovation@yahoogroups.com
Subject: [product innovation] Query/Help : PM

Warm Greetings to everyone!

 

I'm new to this group.  

 

As we know, the aim of this yahoo group is targeted towards discussion/sharing knowledge related to "Product Management/Marketing".

 

I'd few queries, which I would like to discuss with everyone.

 

Here we go!

 

We all know that The "Product Manager" is called as "Internal Customer" within any organization

 

Or some people even call them "Voice of Customer"!

 

Here query is, when any product manager makes any visit to any customer site, his/her agenda would generally move around following points –

 

-           Trying to find out the domain customer is working? Kind of product/services they are using? Finding out their satisfaction level?

-           Trying to find out pain areas/ problems / difficulties of customer's current environment?

-           Trying to find out the new features, which they would love to see in the next releases? Finding out what kind of value addition they would like to see?

-           Etc… etc...

 

 

My point is does any one know any standard and "Generic" template, where we can grab all customers' inputs in a single document very systematically rather than a Wilde method of noting discussion points or grabbing customer feedback from "Minutes of meetings" and use it while creating our own MRD.

 

Bottom line, what I asking is, does any one know any better way to "Record customer's voice" so to have a point-to-point clarity and we can use full out of it while creating MRD.

 

 

Thanks and Best Regards,

 

-Yogesh



Sun Mar 25, 2007 1:50 am

lukehohmann
Offline Offline
Send Email Send Email

Forward
Message #313 of 489 |
Expand Messages Author Sort by Date

Warm Greetings to everyone! I'm new to this group. As we know, the aim of this yahoo group is targeted towards discussion/sharing knowledge related to "Product...
Yogesh Hublikar.
yogeshublikar
Offline Send Email
Mar 24, 2007
6:43 pm

Yogesh, Heads up: You may not like my answer. Talking to customers and prospects (esp. in the pre-sales cycle), conducting win-loss analysis and site visits...
Raj Badarinath
prithvirajb
Offline Send Email
Mar 24, 2007
7:08 pm

Luke, Lorin and Raj, Thanks a ton for your inputs! -Yogesh ... Luke, Lorin and Raj, Thanks a ton for your inputs! -Yogesh On 3/25/07, Raj Badarinath <...
Yogesh Hublikar.
yogeshublikar
Offline Send Email
Mar 25, 2007
6:25 am

Yogesh, You might want take a look at the Pragmatic Marketing site, specifically, this page, for templates and such. ...
Lorin Rivers
LTR3
Offline Send Email
Mar 24, 2007
11:08 pm

Yogesh - I can't help but recommend my book Innovation Games: Creating Breakthrough Products Through Collaborative Play. It describes 12 games (techniques)...
Luke Hohmann
lukehohmann
Offline Send Email
Mar 25, 2007
1:51 am

The technique that I have used in the past is to estbalish a questionnaire with some very specific questions well in advance of all the visits. This creates a...
Kevin OBrien
kevincharles...
Offline Send Email
Mar 25, 2007
7:48 pm
Advanced

Copyright © 2009 Yahoo! Inc. All rights reserved.
Privacy Policy - Terms of Service - Guidelines - Help