PM 2.0: The Product Marketing & Product Management Newsletter
April 9th, 2009
PRODUCT MANAGEMENT MANIFESTO
A stake in the ground about what product management is and why it is critical to
a company's success.
PRODUCT NAMING GUIDELINES
Naming a product is difficult. These guidelines will help you choose a
compelling name that makes your product more successful.
WHAT MAKES A DEMO TRULY REMARKABLE
By Peter Cohan
To read this newsletter go to:
http://www.280group.com/insider/4.9.09.htm
Brian Lawley
CEO, www.280group.com
Author, Expert Product Management
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