Wedensday, July 22, 2009
6:30 - 9:30 PM

Hilton Garden Inn 840 E. El Camino Real Mountain View, CA 94040
(beverages and light snack served)

Register now (http://pdma.org/events_register.cfm?pk_event=348)
Special early registration rates $10 member / $20 non-member

Some of our members have asked us to host more speakers with hardware
product management expertise. We're very pleased to have Anthony Reese
from Plantronics (http://www.plantronics.com) as our speaker for July, and
we think you will be, too. If you have suggestions for things you'd like
to see from the PDMA in the future, let us know
(mailto:marketing@...?subject=NorCal%20PDMA%20suggestions).

Session Summary:
Product portfolios and their design are critical to business success. Find
the key portfolio structures and learn how to trim and focus a portfolio. A
model for general portfolio structures and persistent manag ement tensions
will be presented along
with a case study to illustrate the core portfolio planning issues.

In this session, you will learn:
How to connect the big picture to specific product programs
How effective portfolios set up programs for success
Why winning portfolios for competitors A and B can look very different

About the Speaker:
Anthony Reese is the Director, Mobile & Entertainment Portfolio Planning
at Plantronics. Plantronics designs professional headsets for office,
mobile and home use. Anthony has led the portfolio planning activities,
roadmapping, technology planning for the mobile division for three years.
Prior to joining Plantronics, Anthony worked with Harley-Davidson for nine
years where he led manufacturing operations, IS projects and new product
development. His areas of expertise are lean product development,
innovation, portfolio planning and new product delivery.
Join NorCal PDMA on Facebook!
(http://www.facebook.com/group.php?gid=39200948346)

Follow NorCal PDMA on Twitter!
(http://twitter.com/norcalpdma)

.. . .. . .. . .. .. ... .... . . . ... . .. ... .

type_N
. ... .. . ... . . . .... ... .. .. . .. . .. . ..