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Hiya,

 

Welcome to all the new members we've picked up
since the last ezine.  I'm so glad you could
join us and I hope you enjoy this week's ezine.

 

It's after 10 PM on Tuesday night, November 11th.
I realize most of you won't even get a chance to
see this until tomorrow so to my fellow U.S.
Armed Forces veterans, I wish you a belated
Happy Veteran's Day.

 

To those of you from other parts of the world,
I wish you a wonderfully happy day.

 

Those of you who have been with me for a little
while know that I like to have both inspiration
and humor in every edition.  Unfortunately, I
haven't been able to find any good inspiration
for this week's ezine.  Rather than letting you
go another week without an ezine, I will just
leave that part out.  I'm sorry if it disappoints
some of you.

 

With that in mind, I have decided to have another
contest for you!  Please be sure to see the
details at the end of this week's ezine.

 

If anyone would like to contribute a marketing
article for next week's ezine, that would be
appreciated.  I'm getting quite a few marketing
articles from other people in my email box, but
many of them are reprints and I prefer not to
use reprints when I can find something much
newer.

 

You can always submit your articles to me at
the subscriber submissions address.  Please
just use the subject line...

 

### AACESTAR Article Submission ###

 

You'll see the subscriber address at the end
of this ezine.

 

Also, please be sure it is actually an article
about something other than your personal business.
In the past, many articles that have come this
way have been giant ads for that person's program.
Those will not be accepted.  Your article should
have useful information that pertains to ANY
program, not just yours.

 

This week's article is a good example of what I
am looking for.  The only other thing I ask, is
that you please follow the 50 char/spaces per line
rule that is used for the subscriber classifieds.

 

Ok, I think I've covered everything I wanted to
cover.  Now let's get into this week's ezine!

 

In this issue...

 

1. Welcome and Intro
2. Mrktng Article "Choosing Keywords" K. Thackston
3. Subscriber Ads
4. Humor
5. Ad submission deadline/wrap-up
6. CONTEST!!
7. Unsubscribe Info 

 

Choosing Keywords That Bring the Best Results
by Karon Thackston © 2003
http://www.copywritingcourse.com
 
As a search engine optimization copywriter, I’ve
seen my share of keywords.  When working with me,
clients choose their own keywords (or have someone
else choose them) and then send me the list to
include in their copy. I must admit, sometimes I’m
just amazed at the selections I receive.
 
It’s absolutely imperative that you make wise
choices in the area of keywords. Many people
simply look at statistics.  Others go strictly on
the most highly searched keywords from one
particular search engine. Still others do no
research at all and just guess. While the first
two can work in combination with one another,
they still don’t offer a complete solution.
 
From working with many search engine optimization
(SEO) experts, I have gathered a few tips on how
to choose effective keywords that bring results. 
I’d like to share that information with you so you
can improve both your copy and your search
engine positioning.
 
Narrow Focus
 
Choose keywords that have a narrow focus. The most
common "mistake" I’ve seen when selecting keywords
is choosing those that are too broad. For example,
one client sold cleaner for granite countertops. 
 
One keyphrase that was originally under
consideration was "granite countertops."  However,
as his SEO expert explained (and I agree), people
could be hoping to find information on almost any
aspect of granite countertops…installation, price,
service, dealers, etc. This keyphrase was too
broad and eventually was discarded.
 
The same applies to geographic locations.  A real
estate agent wanted to use the keyphrase "Richmond
County."  However, upon searching the ‘Net for
this phrase, his SEO expert discovered that there
are at least three states that have a Richmond
County.

 

Instead, the SEO expert chose phrases such as
"Richmond County, Georgia real estate" to narrow
the focus and ensure qualified traffic.
 
Applicable to the Page
 
Another common area where people wane is in being
determined to use keyphrases that simply don’t
apply to the page.  In one case I was asked by a
client to use the keyphrase "payment portal" on a
page that had nothing to do with that topic.  At
the time, that was an excellent phrase to target,
but it would have been quite a stretch as it had
little to do with what the site was about.
 
Just because a keyphrase gives you the opportunity
to be highly ranked doesn’t mean you should use it
if it has nothing to do with your site.
 
More Traffic or Better Traffic?
 
I see the battle between lots of traffic vs. more
targeted traffic just about every day.  Clients
are generally programmed by Web hype to believe
you need as much traffic as you can get
regardless of where it comes from.
 
Most SEO experts I’m associated with (and this SEO
copywriter) believe you need traffic that will
actually stick around once they reach your site.
 
Why have tons of people coming to your site if
they will just leave after three seconds because
they didn’t find what they were looking for?  It’s
better to have fewer people - more targeted
prospects - who are more likely to buy.
 
By targeting your keyphrases so they are as
accurate and focused as possible, you will gain
the attention of customers who are specifically
searching for what you have to offer. While your
unique visitor or page view count may go down,
your bank account balance will likely go up!
---------------------------------------------
Which words make *your* customers buy?
Let Karon show you.  Boost your sales and
your search engine positioning by learning
to write strategically created copy that hits a
nerve and makes the sale.  Get the details now at
http://www.copywritingcourse.com.
---------------------------------------------
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++++++++++++++++++++++++++++++++++++
HUMOR
 
There was a man who had worked all of his life
and had saved all of his money. He was a real
miser when it came to his money.

 

He loved money more than just about anything,
and just before he died, he said to his wife,
"Now listen, when I die I want you to take all
my money and place it in the casket with me.
Because I wanna take my money to the after life."

 

So he got his wife to promise him with all her
heart that when he died, she would put all the
money in the casket with him.

 

Well one day he died.  He was stretched out in the
casket, the wife was sitting there in black next
to her closest friend.

 

When they finished the ceremony, just before the
undertakers got ready to close the casket, the
wife said, "Wait just a minute!"

 

She had a shoebox with her, she came over with the
box and placed it in the casket. Then the
undertakers locked the casket down and rolled
it away.

 

Her friend said, "I hope you weren't crazy enough
to put all that money in there with that stingy
old man."

 

The wife replied, "Yes, I promised.  I'm a good
Christian, I can't lie.  I promised him that I was
going to put that money in that casket with him."

 

"You mean to tell me you put every cent of his
money in the casket with him?"

 

"I sure did," said the wife. "I got it all
together, put it into my account and I
wrote him a check."
*********************************************

 

### CONTEST ###

 

As I mentioned earlier, I've had difficulty
finding good short inspirational articles to
use in the ezine.  To win a fr^ee TOP SPONSOR
ad, please send me a short inspirational article
that I can publish in next week's ezine.  Of
course, you will be thanked and publicly
recognized too!  Please send to the subscriber
submissions ad below and use the following
subject line...

 

### Subscriber CONTEST Submission ###

 

Well, that's it for this week.  Please be sure to
get your THREE line ads (two lines plus mailto or
URL on third line) in by Monday, Nov 17th at 5 PM
Arizona time to be included in next week's ezine.

 

Please be sure to actually COUNT the number of
chars/spaces per line and limit them to 50.  Even
51 is too many in some email programs.

 

I know it's a headache, but it makes it much
easier for me to get the ezine out quicker if I'm
not having to edit people's ads like I've been
doing.

 

Ads, articles, and contest entries should all
be sent to...

 

 

Please don't forget to have them in by
5 PM Monday, November 17th.

 

Thanks so much and have a wonderful week!

 

Warmest Regards,

 

Dawn Allen
AACESTAR Biz Ezine
http://www.aacestar.com/web/adrates

 

P.S.  I know I cannot please everyone no matter
how hard I try.  If this ezine is not to your
liking, you may unsubscribe at either one of
these addresses (depending on which list you
are on.  The ezine goes to both lists).