A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Some Thoughts on Specialty Blogging

See TERMS OF REPRINT to the end of the article.

Article Description:
Blogging is held up in many circles as the epitome of the
personal project. Blogs are praised for their focus on the
personality of the blogger, the flexibility of the medium
and the relatively limitless topics that can be blogged on.
Let's have a look at some of the pros and cons alike of
dedicating a blog to a particular topic.


Additional Article Information:
===============================

861 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-08 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Some Thoughts on Specialty Blogging
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Blogging is held up in many circles as the epitome of the
personal project. Blogs are praised for their focus on the
personality of the blogger, the flexibility of the medium (text
only, vlog, podcast) and the relatively limitless topics that can
be blogged on.

Given that the division of labor allows for the formation of
specialized approaches, it shouldn't be a surprise that niche
and specialty blogs have become part of this great journalistic
movement. There are blogs covering all manner of specialties,
from arts and craft-focused publications to hard-hitting
diatribes on the political situation in foreign hotspots. The
powers of SEO and keyword writing allow these blogs to stand out
to their intended audiences during searches, so clearly all that
remains is for the next blogging genius to unleash his
specialized knowledge upon the world, yes?

Well, as ever, the situation is perhaps slightly more complex
than that, and for good reason. Let's have a look at some of the
pros and cons alike of dedicating a blog to a particular topic.

The Sublime

There is something very satisfying in reading a well-crafted blog
on a particular subject when it's put out by a skilled and
well-versed master of that topic. A specialized blog is more than
single mindedness when done properly — it is a treasure house of
many varied gems.

A genuine expert writing a specialty blog is what really makes
the medium come alive, in fact. It's one thing to simply have
anyone writing about something they care about and focusing on
that topic. Having someone who knows it, who "groks" it as
Heinlein would say, means that the blog can cover the various
shades in between the obvious postings.

As an example, consider a blog focusing on the latest in board
games (and if you think gaming of all sorts isn't a topic worth
considering, you haven't seen Steve Jackson Games' 2010
shareholder report, in which they posted $3.5 million in gross
earnings). Our gaming blog, written by an interested observer
rather than an expert, could cover the major releases for the
year. Big gaming companies like Wizards of the Coast, Steve
Jackson Games, Battlefront and so forth could be profiled, the
occasional interview with a game designer could be featured,
trade shows could be reported on. It would be nice and
informative, and safe for all those reasons.

A genuine expert in game publication and game theory, on the
other hand, could get into the subtleties of game mechanics. They
could explain how a certain game is literally impossible to play
properly because of bad designs in the rules, or illustrate how a
new game just released takes all the problems inherent in a
timeless classic and makes a much better game of it. Rising stars
in the independent development industry could be pointed out and
brought to greater prominence.

Basically, the blog would look very similar, but would have many
varying shades of interest and subtlety between the more common
flavor of post, allowing for so much more interaction and
engagement with the material.

The Unfortunate

Specialization is, by necessity, also exclusive. Choosing to
specialize in a particular topic to any degree automatically
alienates a set of readers not interested in that specialization.
So while a specialty blog can allow an expert to really
illustrate the varying shades and joys inherent in their favorite
topic, each level of focus it dives into cuts away that much more
of an audience — and readers are certainly not an infinite
resource.

Again, take our gaming blog: Gaming as a whole topic is fairly
broad, encompassing video games, board games, roleplaying games,
casual games, serious-hardcore games and so forth. And yes, there
is a certain amount of overlap; many people enjoy playing games
of all sorts, so a blog about any one of them isn't going to
outright sever all connection with the others.

However, there are people who are interested in some things, but
not others. Focusing a blog on RPGs and not video games
eliminates a major portion of the gaming crowd (RPGs haven't
been the largest contender in the gaming market in more than a
decade now). There is a lot to talk about in roleplaying game
development, of course — but it will never approach the scale of
video game development as a market, and thus any blog about it is
never going to attract the same degree of attention.

So, what to about it.

There is fortunately a very clear answer: Do what you can do
best. If you know your niche, and are confident you can make it
work, try it. Start right now, put up that first post, and begin
shopping around for good keywords, listing your blog in
directories and promoting gently on social media networks. You
will never have success if you don't try. If, on the other hand,
you feel more comfortable taking a generalist approach,
understand that this isn't bad. There are many readers out
there, and a general approach to blogging can bring them in. And
if you start wide, there's nothing to say you cannot drill down
to a more specific angle later.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

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A Free-Reprint Article Written by: Lance Metzger

Article Title:
Verify The Identity Of Your Online Dating Match

See TERMS OF REPRINT to the end of the article.

Article Description:
The biggest hurdle that most people face in online dating world
is the question and concern of whether the person at the other
end of the conversation is really who he or she says that they
are.


Additional Article Information:
===============================

502 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-09 10:00:00

Written By:     Lance Metzger
Copyright:      2009-2011
Contact Email:  mailto:lance.metzger@...



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Verify The Identity Of Your Online Dating Match
Copyright (c) 2009-2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com



The biggest hurdle that most people face in online dating world
is the question and concern of whether the person at the other
end of the conversation is really who he or she says that they
are. It is hard to get comfortable with the person you are about
to meet, when you have no other connection to that person beyond
an anonymous internet connection.

In the real world of dating, before you go on a first date, you
probably know:

  * Where someone works;
  * Where they live;
  * Who some of their friends are;
  * Where they go to hang out;
  * What they drive...

Sure, you cannot tell a lot about a person from information such
as this, but you can sure tell a friend these things in the event
that something goes awry on your first date. It is always better
to be safe than sorry.

Your friends are able to know something real and truthful about
the person you are about to go on a date with, because you are
able to learn that information before you go on your first date.

But, when you are doing the online dating thing, you can chat or
email back and forth with a potential date, and even after
several months of talking, you could potentially still not know
the first thing about the person you are ready to meet. For all
you know, they could be pathological liars.

With online dating, it is difficult to really know anything about
the person you want to meet, UNLESS, you join a dating website
that has systems in place to verify the information that a person
gives online. For example, does he or she really work where they
say? Do they live where they say? Is that picture on their
profile really what they look like in person?

But, if like me you have been around online dating for a number
of years, it is really difficult to find a website that offers
systems to enable the dating website's management team to verify
any kind of information about their members.

When I took the decision to start an online dating site, I wanted
to set up a system that would allow our management team to verify
information about our members, so that we could offer our members
a safer online dating environment. On our website, with our
latest service upgrade, we finally have the ability to verify
information about our members, providing our members a much more
honest and safe dating community.

Although members are not required to verify their personal
information, we do give our users several ways to verify their
personal information. When a member verifies their personal
information, we show our other members a logo which identifies
what information has been verified in the user's profile.

Online dating should lead to fun and fulfillment, and hopefully,
we have been able to introduce an element to our site that will
let you see our dating community as one of the safer dating
websites available online.




---------------------------------------------------------------------
Lance Metzger writes about relationships, offline and online
dating. Our no-strings-attached dating site has become a popular
online adult dating destination, due to its large membership
base of people looking for relationships of all kinds. Learn
more at: http://www.nsadatingsite.com/


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The content of this article is solely the property
and opinion of its author, Lance Metzger
http://www.nsadatingsite.com



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Me-Too Branding and the Dearth of Creativity

See TERMS OF REPRINT to the end of the article.

Article Description:
Nothing new under the sun, good writers simply steal well,
homage, pastiche, parody, satire... the assorted excuses
that come up for shamelessly ripping off other advertising
ideas may as well be named Legion, for they are certainly
many.


Additional Article Information:
===============================

871 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-10 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Me-Too Branding and the Dearth of Creativity
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Nothing new under the sun, good writers simply steal well,
homage, pastiche, parody, satire... the assorted excuses that
come up for shamelessly ripping off other advertising ideas may
as well be named Legion, for they are certainly many.

Emblematic of this phenomenon is the Mac/PC ad format. The
initial idea was clever enough — personalizing the PC vs. Mac
experience with actual actors standing in for the machines ties
into storytelling techniques that have gone back to the Greeks
and the Babylonians, if not further. We as a people have
personified lightning, war and other concepts into gods and
heroes for time immemorial, so there's no reason the trend
should stop now.

Inevitably, of course, the copycats came up. For example,
consider Sprint's recent G4 smartphone commercials. There is an
element of delicious reversal in these; after all, Sprint is
making fun of Apple's iPhone the same way that Macs were
trashing on PCs not too long ago. Still, the entire thing has an
air of "we've seen this already." The format is identical,
with the white background, the two personalities bickering in
passive aggressive wordplay... what's new here?

Granted, this isn't the first time the web and society have seen
branding styles copied. Every new automobile model that comes out
has scenes of it being driven over rough fields, empty roads, or
racetracks depending on what the design is trying to accomplish.
Medicine commercials all seem to have caring moms or smart people
in lab coats; even telling action movie posters apart is an
exercise in higher art criticism given the homogenizing trends
that are making themselves known in that industry.

A Case for Branding Independence

Before we go down the road of originality for originality's
sake, let's bring things back a little bit. Simply backlashing
against the trend and coming up with something different for no
other reason than trying to be different doesn't work, either.

Thinking about it is enough to make anyone schizophrenic, so what
is there to be done?

Well, consider how some of the branding success stories of the
web have gone about making themselves known. The Nostalgia
Critic, Penny Arcade, Google, Memebase/Cheezburger — they all
have one thing in common that they did with their brand: They
made it work.

Each of these examples put together an organization to accomplish
a task the creators loved. Penny Arcade talks about gaming and
various social issues touching on it, and appealed so strongly to
its target audience with its simple adherence to this core
concept that it was able to kick off a charity for sick children.
Google started out as a web browser with a weird name, and now is
basically the first course in SEO 101 classes, with every other
browser out there filed under "other."

These companies didn't start out with the idea of making a
powerful brand; they began with the idea of marketing a product,
a service, an activity that they were good at, and stuck to it.

Take Google in particular — not only did Google make searching
the web simple, they strove to make it ethical. They adopted
their unofficial slogan of "don't be evil" and leaked it into
the world. This appeals highly to the dedicated web user — the
Internet and the web gained the power they have because people
were adamant about the freedom to share information and the
technology to do so, and having the most powerful web browser in
the world on their side appealed to them and brought them into
the brand.

Now, there have been rough spots. Google's wishy-washy policies
with China, the potential privacy invasion of Street View and
other projects... these all have Google's fan base talking
animatedly to Google about what's seen as a problem.

But notice what they're doing: They are talking. Notice what
they aren't doing: They're not leaving. Google has established
its brand as a company that listens to its consumers and tries to
do the right thing. Whether that perception is true remains to be
seen, but the brand has convinced people it IS true, because
Google has MADE it true in the past, so the client/customer is
willing to stay and talk things out.

What does this mean for your brand? Simple — do what you love,
and do it well.

It is, of course, naive to say that Google doesn't think about
marketing at all, or that the guys behind Penny Arcade are some
kind of gamer saints who never "sell out" for advertising
considerations. But their branding efforts clearly come as an
extension of their core, unfailing missions.

So if you want to build a solid brand, you have to build a strong
foundation to support it. Don't try to cash in on the latest
style of advertisements, whether for popularity, edginess or
"irony." Instead, make sure your brand conveys that you do
whatever it is you do the best way it has ever been done. Let
your branding be an extension of your core business model, an
effort to bring your passion to the world so customers will want
what you have to offer, and your brand will thrive long after
Sprint is still living down the shame of copying Apple.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
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* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


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   We ask that you notify the author of publication of his
   or her work. Enzo F. Cesario can be reached at:
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.....................................

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Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Lance Metzger

Article Title:
Tips To Help You Spot and Avoid Online Dating Scams

See TERMS OF REPRINT to the end of the article.

Article Description:
When seeking romance on the Internet, you should be aware of the
many scammers that are seeking to victimize those looking for
love.


Additional Article Information:
===============================

1082 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-11 11:00:00

Written By:     Lance Metzger
Copyright:      2008-2011
Contact Email:  mailto:lance.metzger@...



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Tips To Help You Spot and Avoid Online Dating Scams
Copyright (c) 2008-2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com



When seeking romance on the Internet, you should be aware of the
many scammers that are seeking to victimize those looking for
love.

A friend of mine recently experienced a scammer's attempt to get
into his wallet. I warned him of the danger, but he wanted his
new girl to be real, so he was willing to remain optimistic
through the entire process.

Don't get me wrong, I do not have a problem with optimistic
people, especially since I live an optimistic life, even myself.

Through the entire process, my friend would call and ask what I
thought of his interactions for that day. I tried not to be too
critical of his potential new love, but I frequently cautioned
him to look for red flags in her story.

Here is a short list of the Red Flags you should be aware of when
seeking a date online:

  * Declarations of Love after only a few emails. When someone
declares their undying love after only a few emails and before
you have met them in person, the most impressive of red flags
should be triggered. There are only two types of people who
declare love, without first meeting you in person: 1] desperate
stalkers (do you remember the movie, Fatal Attraction), or 2]
scammers.

  * They Are Out-of-Country - They may say they are from the
United States, but for whatever reason, they are outside the
country currently. This is the first signal of their upcoming
bait-and-hook strategy. What this generally leads to is a
suggestion that they do not have the money to come home and they
need your assistance to pay for their flight; or in one
conversation I was involved, her U.S. babysitter is demanding
money to pay for babysitting services for her young child. If you
send them the money, they will lose it, or the money will be
stolen from them, and they will need more so that they can get
back home to you.

  * They Dodge Personal Questions - They always seem distracted or
dim-witted when you ask them questions. Nine times in ten, they
will never answer a question you asked. If you are wondering what
is up, keep asking questions. This is important, and it takes us
to our next red flag.

  * Look For Inconsistencies In Their Story - My friend finally
caught the red flag when his girl, who had already explained that
both of her parents had died in a car wreck four years before,
slipped up. She said the reason that she chose to go to college
in Nigeria (go figure) was that her dad "owns" a business
there. (Which dad? Her dead one?)

  * Bad Grammar and Spelling - Don't get me wrong. There are
plenty of people here in the U.S., who don't spell so hot. But
those who are in the States will mask their poor spelling and
grammar with plenty of abbreviations: LOL (Laughing Out Loud),
BRB (Be Right Back), TTYL (Talk To You Later), CYA (See Ya),
ROFLOL (Rolling On the Floor Laughing Out Loud), and WTF (What
The ... you know). Foreigners don't know these keyboard
shortcuts, nor would they understand why they would be used.

  * Lackluster Photographs - Frequently they show pictures with
little or no quality, pictures that are hard to see. Some will
actually have two or three good quality pics, but not more. (This
isn't a perfect catch, since I only have two photos, one of
which is from a professional photo place.) But, as has been
pointed out many times before, the scammers will NEVER have a
photo with their friends. If the scammer sends you a small photo,
ask for a bigger copy. The scammer will not be able to produce
one. (This is an area where my own photos can be seen to be real,
as I can produce all my photos in their original monster-size.)

  * Lack of Local Knowledge - When my friend found his girl, she
claimed to have been from a town only 15 miles from his home.
Even if he had never been to her town, he could go to Google to
find some information about her town (which he did). When they
are from your town, you can ask them about favorite restaurants
or party places. Don't be afraid to test them by asking about
something that you know does not exist. If they claim knowledge
of what you know does not exist, then you will have received a
super huge red flag.

  * They Have No Family - This is frequently a hook for gaining
your sympathy. Sometimes it might be true, we do know of people
who have lost their whole families. But if they volunteer the
information, without your first asking, then you definitely need
to red flag that contact, and start looking for other red flags.

Many of these red flag items should not be viewed as absolute
signals of a fraudulent flirt. But, when red flags start piling
up, you should be fully aware of the very real potential of
someone trying to scam you.

If you see any of these red flags, but you wish to remain
optimistic, figure out what you think the bait-and-hook will be,
and then make sure that you don't fall for it when it comes to
you.

If an online lover requires you to spend money or give them
money, then you need to notify the dating website where you met
this person, so that the dating website can kick that person off
the website.

My friend was seeing red flags left and right, and yet he desired
to remain positive. I told him what the bait-and-hook would be,
and he continued forward optimistically. Then on a lark, he put a
sentence from his lover's first email into Google and discovered
a word-for-word documentation of all of the emails he received
from his girl on a website called: http://www.RomanceScam.com

My friend did not have to play the game until the bait-and-hook
was offered. Instead, he was able to see well ahead of that play
that his girl was sending him a series of form letters that she
(or he) uses with many potential marks.

Fortunately, my friend was able to see the light before his phony
girl got into his wallet. And hopefully, since you have now read
this article and you are now aware of what is going on out there
in the online dating world, you will not get taken to the
cleaners either.




---------------------------------------------------------------------
Lance Metzger writes about relationships, offline and online
dating. Our no-strings-attached dating site has become a popular
online adult dating destination, due to its large membership
base of people looking for relationships of all kinds. Learn
more at: http://www.nsadatingsite.com/


--- END ARTICLE ---

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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Blog Writing Tips: Keeping Content Fresh

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Article Description:
Content may be king, but to torture a metaphor somewhat, even the
most brilliant crown can grow tarnished. Generating good content
isn't always an easy thing, and it requires a great deal of
effort to avoid getting into rote postings and halfhearted
content that isn't of the quality a blog and its audience
deserve. To that end, what are some of the things bloggers can do
to keep their content fresh and interesting?


Additional Article Information:
===============================

904 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-15 10:00:00

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Copyright:      2011
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Blog Writing Tips: Keeping Content Fresh
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Content may be king, but to torture a metaphor somewhat, even the
most brilliant crown can grow tarnished. Generating good content
isn't always an easy thing, and it requires a great deal of
effort to avoid getting into rote postings and halfhearted
content that isn't of the quality a blog and its audience
deserve.

A lot already has been written about the common mistakes bloggers
can make. Text walls, keyword cipher content, bland posts on
stuff that's been covered before — these things are not good.
But simply pointing out what not to do isn’t very helpful. After
all, anyone can "not do" certain things. But as any fiction
writer worth the name will say, listing and focusing on all the
things one isn't going to do results in one not doing anything
at all. There has to be a positive focus and some manner of a
goal. To that end, what are some of the things bloggers can do to
keep their content fresh and interesting?

Step 1 — Alternate Angles

Keeping content interesting doesn't necessarily always involve
doing something completely and utterly unrelated. It can,
instead, involve taking a new approach to the tried-and-true
material at hand, and coming at it from a new direction that
brings together previous posts in a different way.

For example, consider a blog focused on consumer advocacy and
customers' rights. The main focus of the blog could be on
specific instances of consumer abuse, such as dangerous products
or other examples of corporate irresponsibility. This is an
example of a highly-specialized blog with a narrow intent.

However, posting all the time about corporate abuses might get
disheartening — both to the writer and the reader — so the
blogger should try introducing a post series on corporate hijinks
that are more hilarious than harmful. A practical example of this
is the Cake Wrecks blog; while the main content is specifically
focused on truly terrible cake designs, the blog also features a
“Sunday Sweets” post series focusing on cakes done particularly
well.

Step 2 — Fresh Faces

There is a lot of debate in the blogging community about the
value of guest posters. Without going into all the assorted
arguments, the fact is that if a blogger trusts someone enough to
let them submit a post for publication, it can be a valuable tool
for a number of reasons.

Guest posters offer several opportunities for the experienced
blogger. They can establish networking options between the
audiences of the respective writers, particularly if drawn
between blogs. If drawn from the comments section, they can give
the blog audience something to aspire to and more reason to
become active with the blog. In the special event that a blogger
can get a big name in the field to write a post, the credibility
and prestige of the blog generally benefits as well.

Step 3 — Cause Crusades

Many of the more successful blogs touch on some manner of major
social issues. Consumer advocacy, personal rights, political
freedoms — each of these topics is the subject of major discourse
in the world at large. Many people in a blogger's audience
probably want to do something to help out with a cause, but they
aren't sure how. They might not know how to check out a
nonprofit's credentials the way a savvy fundraising blogger
might, or might not know specific organizations related to their
personal cause of choice.

Blogs are a great force in the field of micro-transaction
fundraising. If a blog has even 5,000 followers and can convince
them to donate 50 cents apiece on average, that translates to
$2,500 in real dollars raised. That money can pay for quite a few
things, be it advertising space, medical procedures or even a
research grant for a small lab doing vital inquiry. As an
example, consider the success of Penny Arcade, which leveraged
its extensive comic and blog audience's goodwill to create a
charity dedicated to giving sick children as many games and
reading materials as they could. It's one of the fastest growing
charities in history, and started as “just an idea.”

Step 4 — Evading Ennui

Sometimes there isn't any way to get around the fact that a
specific topic is played out. Be it the activities of a certain
politician, a specific corporate scandal or even a general topic
such as free speech, people eventually get tired of writing and
reading the same material. Sometimes no new news stories come up,
or there isn't any fresh information to cover.

In such cases, it's perfectly acceptable to switch topics.
Perhaps the topic change need not be exceptionally drastic.
Consider the earlier example of a consumer advocacy blog. Perhaps
there simply are no new or funny stories to cover that won't
seem boring or rehashed. This might be the time to discuss the
theory of the blog, the “why” angle behind the matter. Our
blogger could write a post explaining his or her personal
experiences with corporate indifference, or discuss the good that
consumer advocacy has done for people in the past.

Other times, the change could be as drastic as can be. Maybe a
blogger just enjoys a particular band or bit of music, and writes
an entirely personal post sharing the music and how they came to
love it. The readers get a personal connection, and the blogger
can let his mind work on the big problems again.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


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   Clean links should point to the Author's links without
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The content of this article is solely the property
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A Free-Reprint Article Written by: Lance Metzger

Article Title:
Tips For Building a Successful Long Distance Relationship

See TERMS OF REPRINT to the end of the article.

Article Description:
From time to time, life will hand you a twist, and you will be
required to move from one place to another - this can be the
result of a job transfer, leaving home to attend college, or any
of a number of other reasons. When you move from one town to
another, it is not always possible to bring your partner with
you, and this sometimes leads to the formation of a long distance
relationship (LDR).


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===============================

731 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-16 11:00:00

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Copyright:      2009-2011
Contact Email:  mailto:lance.metzger@...



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Tips For Building a Successful Long Distance Relationship
Copyright (c) 2009-2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com



From time to time, life will hand you a twist, and you will be
required to move from one place to another - this can be the
result of a job transfer, leaving home to attend college, or any
of a number of other reasons. When you move from one town to
another, it is not always possible to bring your partner with
you, and this sometimes leads to the formation of a long distance
relationship (LDR).

I have to be honest, it takes a very special set of people to
engage in the long distance relationship successfully and for a
lengthy amount of time. The weaker among us may work to keep the
facade, while at the same time looking for companionship closer
to home. I will be honest, I am not suited to the long distance
relationship, but I have known people who were able to do it
successfully over a number of years.

When you have a long distance relationship, it is always good to
maintain communication, whether it is through the phone, email or
any other possible means. It can be a bit straining and
expensive, but that is the only means that will keep the two of
you together. These days with Voice Over IP (VOIP) telephone
services, the cost of long distance phone services can be
drastically reduced, but these services require the user to keep
access to a high-speed internet access, in order to successfully
utilize the services.

Partners should also maintain a high level of honesty and respect
for each other. If you do not trust your partner, you will be
kept awake wondering whom they are with and whether they are
still faithful.

Do not ask your partner "who were you with?" or "what did you
do?" There is a difference between genuine interest and
suspicion, and the person whom you ask those questions can
usually distinguish between the two motives.

Insecurity will poison and ultimately kill any relationship.

If you find yourself straying, or simply do not love your partner
anymore, it is always best to come clean. Do not lie or pretend
that you are not going out with someone else. It may be seem more
convenient to hide the truth, but if you try, you are just
delaying the inevitable breakup.

When you decide to break the relationship, do not leave a message
on the answering machine.

Understand if your partner is unable to return your calls
immediately, or does not write that often. It may because of a
new lifestyle or a pressing job.

It also helps to tell your partner what you did, how you are
feeling and where you think the relationship is heading.

Make a habit of visiting each other when it is possible,
especially during holidays. This helps break the gap that the
distance is putting between you. Absence may make the heart grow
fonder, but presence gives it strength. The hellos may seem odd
and the goodbyes painful, but it gets easier with time.

Having supportive friends is also an added advantage. Some may
think it is an absolute waste of time to maintain a long distance
relationship, while others will respect you for trying to hold
the relationship together despite the distance.

A long distance relationship is just like any other relationship
- the only difference is that you will have to work a little bit
harder to stay together. If there is no reason to break up, head
on.

Keep in mind that nothing comes in life comes on a silver
platter. Relationships like anything else in life requires work
to be successful. If you are committed to your significant other
and him or her to you, then the long distance relationship is not
a bad thing. My brother was involved in a long-distance
relationship for more than four years, while he and his current
wife were working their way through college. It worked out well
in his case, and it could work out well in your case also.

If you find yourself involved in a long distance relationship,
you should use this article as a guide to help your relationship
be successful in the end. You never really know what cards life
is going to deal to you, so invest in what is important to you,
and find the fulfillment you have always wanted to find in your
own life.




---------------------------------------------------------------------
Lance Metzger writes about relationships, offline and online
dating. Our no-strings-attached dating site has become a popular
online adult dating destination, due to its large membership
base of people looking for relationships of all kinds. Learn
more at: http://www.nsadatingsite.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/m/successful-long-distance-relation\
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* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Blog Writing Tips - Where to Find Great Guest Posters

See TERMS OF REPRINT to the end of the article.

Article Description:
One of the best ways to keep a fresh angle in blogging is the
guest blogger. They can provide good content, take some of the
work load off the primary blogger and can bring new perspectives
and ideas that the parent blogger can follow up on in later posts
as he or she sees fit. It may not be for everyone, but those who
embrace guest posting have a lot going for them. So where,
exactly, does one find these mysterious guest posters?


Additional Article Information:
===============================

893 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-17 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Blog Writing Tips - Where to Find Great Guest Posters
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



One of the best ways to keep a fresh angle in blogging is the
guest blogger. They can provide good content, take some of the
work load off the primary blogger and can bring new perspectives
and ideas that the parent blogger can follow up on in later posts
as he or she sees fit. Guest blogging also promotes
inter-community relations, resulting in shared links and
audiences, and can bring together previously unrelated audiences
who find they share interests. It may not be for everyone, but
those who embrace guest posting have a lot going for them.

So where, exactly, does one find these mysterious guest posters?

Guest #1 — The Ascended Commenter

An active and successful blog should have an equally active
comments section. Comments are a great way to gauge the level of
interest a group has in the message of a blog. Sometimes a blog
post will spawn a series of comments that end up being as or even
more enriching than the blog itself, including links to other
sites and videos that further expand on the message.

Some commenters are active, regular members of the community and
consistently provide very good and insightful material on a
number of topics. Those who participate in all the best
discussions and are always there to provide discussion on the
topics raised are a prime source for good guest-posting material.

If you have such a gem of a commenter, contact them and ask them
if they'd be interested in writing up a guest post. Give them
all the guidelines and style rules your publication uses, and of
course draft-check their work to make sure it fits the needs of
the site, but definitely recruit your commenters into your
service. This will have the two-fold effect of creating guest
posts and improving the quality of commentary in the blog as a
whole. As guests see they can be invited to post, they will be
encouraged to become more active if they want to do the same.

Guest # 2 — Fellow Bloggers

Many blogs provide cross-links to other blogs who discuss the
same or similar issues. Blogs on cooking provide links to other
blogs on cooking, or to blogs on cookware and appliances, and so
on. Bloggers exercising good blogging judgment also go to their
colleagues' blogs and participate in the comments sections as
well.

Just like inviting in a member of the commentary team, calling in
a fellow blogger is a great idea. As mentioned, it encourages
cross-promotion of both blogs. Even though the audiences of the
publications may not overlap 100 percent, each will at least see
some benefit as visitors from the other blog come by to have a
look. At least some will subscribe, and that's a big overall
goal.

One of the best ways to arrange this is to propose a swap. Both
bloggers trade posts for a day, so that both can get the benefit
of the exchange. Additionally, try to focus on bloggers with a
similar but slightly different focus. The idea is to get new
information out there, after all.

Guest #3 — The Celebrity

People like big names; there's really no getting around it and
no shame in it. Experts are good at what they do, and good at it
for a reason. If our aforementioned cooking blog is able to get
an authority figure with a big name in the community to post,
they really should take advantage of the opportunity.

Celebrities are often hard to get ahold of, but not impossible.
They are people, too, and they often have interests that they
like to follow. Sometimes it requires contacting their agent or
handler, but it can be rewarding to a blog to have a star pop on
and offer some advice on the topic at hand.

On the other hand, such a post should stick firmly to the message
at hand. Making it a chance for the celeb to simply promote his
new cause or book might distract from the goal of the blog, and
nobody wants that.

Guest #4 — A Polite Opponent

There is a benefit in bringing aboard someone whose views differ
from those of the core audience for the blog. The most important
mode of discussion for the web today is dialog. People want to
talk, they want to learn and be heard. Unfortunately, the largest
mode of dialog is argument and flaming, and very little gets
accomplished in this circumstance.

On the other hand, if a blog has taken a principled and
reasonable stand on a topic, chances are they have an open-minded
yet critical commenter or “rival” whose views differ from their
own. This is common in philosophy- and politics-oriented
publications.

In these cases, consider contacting a rival and asking for an
exchange of views. This may seem a bit odd, but it really can
make all the difference. It will show both parties that the other
side is willing to talk and reason about things. It will give
both audiences a sense of pride in their chosen blogger. It will
create a greater dialog and benefit the web as a whole and, if
handled properly, it will almost always be a hit and generate a
great deal of discussion. Take the risk and see if a civil
exchange of conflicting ideas is right for your blog.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

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A Free-Reprint Article Written by: Lance Metzger

Article Title:
When Commitment Seems A Bit Too Much Trouble

See TERMS OF REPRINT to the end of the article.

Article Description:
The nuclear family (man and wife, plus 2.2 kids) is a
fantasy that some people want to chase, and while there is
nothing wrong with that, it is not the right relationship
dynamic for some people.


Additional Article Information:
===============================

986 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-18 10:00:00

Written By:     Lance Metzger
Copyright:      2011
Contact Email:  mailto:lance.metzger@...



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When Commitment Seems A Bit Too Much Trouble
Copyright (c) 2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com



The nuclear family (man and wife, plus 2.2 kids) is a fantasy
that some people want to chase, and while there is nothing wrong
with that, it is not the right relationship dynamic for some
people.

Divorced And Living Together

My mother divorced my dad in 1985. He remarried in 2000, but she
remains unmarried to this day.

That is not to say that she is alone... In fact, she has been
living with the same fellow since 1989.

If you ask her "when" she plans to marry, she will hurl a load
of angry words in your direction.

But, if you ask her "why" she is not yet married, she will tell
you in no uncertain terms that she will never marry again, and
definitely not to the jerk she is with now. LOL

Her "why" is simple. You "cannot trust a man to keep his word
about anything." LOL again.

If you ask me, it has nothing to do with whether the men in her
life keep their word about anything. Instead, by staying
unmarried, she is keeping her life simple. And if she and
whomever she is with decide to break the relationship bond, then
not having to get a divorce makes the process much easier and
without complications.

I don't usually share personal stories about my family with my
readers, but in this case, I made an exception.

I made an exception in this case for two reasons: you probably
will never meet my mother or be able to track her down, AND her
story perfectly demonstrates how relationships can be more
complicated than they appear on the surface.

Divorced and Living Apart, But Still Dating

There is another couple I know, whose kids I went to school with
when I was younger. I have always got on well with them, and we
kept in touch after I grew up.

In their case, they divorced about the same time my parents
divorced -- over 25 years ago.

But every time I see them, they are together, on a date.

One day, curiosity got the best of me. I asked them why they
still keep different homes if every time I see them they are
together. She laughed at my question.

The two of them explained that while they enjoy the company of
the other, most of the time, they grate on the other one's
nerves if they are together too much.

So after 20 years of marriage, 5 years of dating other people,
and 20 more years of dating each other, they have come to the
conclusion that it is best to live in different houses and go on
several dates a week.

When they start to tire of the other, they stop seeing each other
for a little while.

When they are ready to start dating again, the one who broke it
off previously will call the other one on the phone.

After a couple phone calls, they will rekindle their dating
relationship. And I will begin to see them out on the town
together for dinner and such again.

Friends With Benefits

My sister has a relationship very similar to that of my moms.

She and her husband ended their marriage after only twelve years.
I can almost understand the hatred she has for men now, but not
completely.

Yeah, her husband was a jerk of super-hero proportions, but I
could almost understand why he acted in such a vile manner
because she treated him like yesterday's garbage.

Nevertheless, that marriage was one that was made in hell. And it
ended much later than it should have.

When it all came to its brutal end, he bought tens of thousands
of dollars of stuff in her name, ruining her credit forever. When
the judge decided he needed to give her his car as part of the
settlement, he took out all of the parts necessary for the
vehicle to operate the vehicle.

It took my sister six years to gather all of the parts necessary
to start the vehicle again.

Can I say vicious?

My sister decided that she liked intimacy, but she certainly
wasn't going to let another man ever "tell her what to do."

For years, she had several "friends" with whom she carried a
"friends with benefits" relationship.

After several boyfriends, she finally settled down with one poor
chap, who she runs through the ringer regularly.

I cannot tell you how many phone calls I have received, my wife
and my brother have received, from my sister's current live-in
boyfriend, with him crying on the other end of the line, because
my sister is being mean to him and threatening to end the
relationship.

All I can tell him is to lay down to take the abuse, grow some
balls and stand up to her once in a while, or move on to another
woman who will treat him better. LOL

In his case, I suspect he was much better off when he had a
"friends with benefits" relationship with my sister, instead of
a live-in boyfriend/girlfriend relationship.

The Nuclear Family Is Dead

I do say that tongue-in-cheek, because my brother does have a
nuclear-family relationship, with a wife and 3 kids, but he is
the only one left in our family who does.

As far as I am concerned, I am happy to remain a bachelor on the
prowl.

Maybe in a few years, I will grow up and accept the standard
definition of a relationship as a relationship I want in my own
life. But I am almost 40. Sometimes I think that if I haven't
done it yet, I probably never will.

Just because most people on this earth choose the nuclear-family
relationship does not mean that it is the perfect relationship
dynamic for everyone on the planet.

Let's face it. Commitment is not the perfect solution for
everyone, and it never will be.




---------------------------------------------------------------------
Lance Metzger writes about relationships, offline and online
dating. In our minds, "No Strings Attached" simply means,
"Let's get to know one another before we start making any
commitments to one another." To explore No Strings Attached
Dating, please visit the NSA Dating Site at:
http://www.nsadatingsite.com/


--- END ARTICLE ---

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A Free-Reprint Article Written by: Kandice Skaggs

Article Title:
Increase Your Online Dating Success By Including The Most Appropriate Photos

See TERMS OF REPRINT to the end of the article.

Article Description:
Because so many people are using dating sites now, it is
hard to stand out in a crowd. You need to get the other
viewers' attention in less than 10 seconds. You have to
grab it. Because people are so visual, a photo is essential.



Additional Article Information:
===============================

599 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-18 12:00:00

Written By:     Kandice Skaggs
Copyright:      2009-2011
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Increase Your Online Dating Success By Including The Most Appropriate Photos
Copyright (c) 2009-2011 Kandice Skaggs
NSA Dating Site
http://www.nsadatingsite.com/



Because so many people are using dating sites now, it is hard to
stand out in a crowd.

You need to get the other viewers' attention in less than 10
seconds. You have to grab it. Because people are so visual, a
photo is essential.

A photograph may be optional in order to set up a profile, but
typing your life story is not going to get you anywhere if no one
looks at your profile. If anything, you should have the photo up
first, before anything else.

Most sites have an option where the people browsing profiles can
check a box indicating they only want to see profiles with
photos.

Just as in real life, first impressions count. Your primary photo
should be taken in good lighting and really show your face. Take
off the hat and sunglasses and don't stare into the sun. Look
directly into the camera. Don't duck your head down or turn in
profile.

Some people advise black and white photos. This can cover up some
minor flaws in your complexion and make you look mysterious and
intellectual. Black and white photos can fall flat if they are
out of focus, however. Besides, most people prefer color photos.

Pick colors that make you stand out from the background. Also,
pick colors that don't make you look too sallow. Yellow and
green can be risky.

Some men feel tempted to crop the top of the photo to conceal the
receding hairline. Women are not fooled by that.

Don't hide behind objects, either. Men are not fooled by that.

If you misrepresent yourself in the photo on your profile, you
can't hide what you look like when you finally meet. It could be
very embarrassing to have your date excuse him or herself,
especially after that horrified look of discovery.

Try to pose in a photo doing something that is natural to you. If
you are not into skiing or body surfing, don't submit photos of
yourself doing those activities. You might wind up dating a
fanatic who does those activities too often for your taste.

Now, there is one topic that is very delicate and I am going to
have to take you gentlemen aside and say this as gently as I can.
If you are a heterosexual male, do not ever submit a photo of
yourself nude, especially below the belt. Ever. Some shirtless
photos can be fine in context, but be realistic about your
physical condition.

Ladies, similar advice applies, but I want to layer on the issue
of personal safety. Do you really want a stranger to rush you?

Another thing to remember is who is in the photo. Don't put
photos of your minor children on the Internet. It is not safe for
the kids. Your date can meet the kids later.

Avoid photos with attractive members of the appropriate sex. Even
if she's your daughter, women are not going to know what to
think when they see your fifty year old self with a hot 25 year
old who might look like you.

Never ever put photos of yourself with your ex cropped out. It
won't kill you to get some fresh photos taken.

Secondary photos can be fun. That's where you can have a photo
of yourself with your dog, your Harley, your sunglasses and even
a gorilla mask.

Photos of just your pets, your possessions or locations won't
help your cause either. If you are afraid to show your face in
public, most people will assume that the reason is that you
really do have something to hide.




---------------------------------------------------------------------
After ten years of dating, Kandice Skaggs finally met the man
of her dreams online. After dating for more than one year, her
and her fiancee decided to get married. Kandice suggests that
you should set up a profile on as many websites as possible,
because you never know where Mr. or Ms. Right might be hanging
out online. For adult dating, one of her favorite sites was:
http://www.nsadatingsite.com/


--- END ARTICLE ---

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and opinion of its author, Kandice Skaggs
http://www.nsadatingsite.com/



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A Free-Reprint Article Written by: Bill Platt

Article Title:
A Hard Look at PPC, Click Fraud and the Alternatives

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Article Description:
Just a few years ago, pay-per-click search engine advertising
seemed like it was the answer to the prayers of webmasters vying
for search traffic. Given the increasingly competitive nature of
PPC advertising and spiraling costs, many small- to medium-
sized businesses have begun to question that wisdom. With click
fraud running at 25% and click costs for certain keywords hitting
$50 a click, advertisers are looking for other solutions.


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===============================

1268 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-19 11:00:00

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Copyright:      2006-2011
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A Hard Look at PPC, Click Fraud and the Alternatives
Copyright (c) 2006-2011 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



With the creation of the Overture and Google Adwords systems,
many webmasters believed they had finally hit the mother lode. It
was no longer necessary for small online businesses to invest
large amounts of money into Search Engine Optimization (SEO)
services to gain high search rankings in the natural search
results.

Even webmasters committed to SEO campaigns began to realize its
fleeting nature. Given frequent search engine algorithm changes,
optimizing a website was no guarantee that in 6 months or less it
wouldn't be back to square one and page twenty of the search
results.


PAY-PER-CLICK SEARCH ENGINE (PPCSE) PLACEMENT

With the advent of the PPCSE model created by Overture, and
followed by Google Adwords, webmasters felt like they had finally
found the level playing field that everyone talks about. Hiring a
SEO company was no longer necessary to crack the top search
engine results. A Page One placement could be purchased and often
for far less than the cost of a SEO company's services.

Webmasters discovered that they could get traffic to their
website for as little as one cent per click.

Pay-per-click, however, has evolved over the last 5 years and not
to the benefit of most webmasters. Although five cents is
currently the average starting bid price at most major search
engines, many sought after keyword terms can cost as much as $30
- $50 per click. Given the increasingly competitive nature of PPC
advertising and spiraling costs, many small- to medium- sized
businesses today might be better served hiring a good SEO company
to search optimize their websites.


WHO IS CLICKING YOUR PAY-PER-CLICK LINKS?

There are four types of people who click on pay-per-click ads.
Knowing who these people are helps explain why experts keep
telling us that 20% to 25% of all clicks on PPC listings are
"fraudulent clicks".

Personality Type #1: True-Blue Prospects

These are the people for whom you have placed your pay-per-click
ads. They see your advertisement; they like what they see; and
they click your link to see if you can actually serve their
needs.

Personality Type #2: Accidental Clickers

Every once in a while, even my finger misfires, and I click an
advertisement that I did not intend on clicking. My first thought
is usually, "Oh no...", and my first action is to find the back
button.

I didn't mean to cost that person money by clicking his
advertisement... but I did. It was an accident. Now, the
advertiser has to pay for my mistake. That bites.

Personality Type #3: Jealous Competitors

I would like to think that all of my, and your, competitors are
fine, upstanding people. And most of them are. But, there are
some who are not, and they click on pay-per-click links just to
be spiteful or just to cost their business rivals a few dollars.

Believe it or not, a good percentage of "fraudulent clicks" are
believed to be clicks perpetrated by people against their
competitors.

Personality Type #4: True-Blue Fraudsters

Not that long ago pay-per-click providers realized that there was
tremendous opportunity in offering small website owners a method
for cashing in on their limited traffic.

Today, a webmaster can go to any number of pay-per-click
services, add a small piece of code to a webpage and start
serving paid advertising the same day. Webmasters thus become
revenue share partners with the PPC provider, splitting revenues
with the PPC provider for each click.

Ethical webmasters, of course, put the needs of their advertisers
first and focus on putting eyeballs on their website so that
visitors can click on the advertising links.

But, the word "ethical" doesn't exist in the vocabulary of
some webmasters. These are the "true-blue fraudsters" who
believe in making "revenue at any cost... no matter who might be
hurt by their actions." They devise schemes to have their own
ads clicked in order to drive up their revenue share.

These webmasters, although a minority, are responsible for the
vast majority of fraudulent clicks. And, they are the same people
that should be taken out behind the barn, for a good
old-fashioned flogging --- one lashing for each stolen dollar
would be fine with me.


THE UNSEEN COSTS OF THE PAY-PER-CLICK SEARCH GAME

If the experts are correct in estimating that 25% of all clicks
are fraudulent, then you are paying out 33% more than you should
have to pay to get your business.

If you are converting PPCSE clicks-to-sales at a rate of $20 per
transaction, then you should be aware that your actual conversion
rate for non-PPCSE advertising would cost you an average of $15
per transaction. By escaping the pay-per-click search engine
model, you could in effect make an additional $5 per transaction
by cutting the fraud out of your marketing budget.

Personally, I would rather not pay the pay-per-click mafia the $5
a transaction that they are exacting against pay-per-click
advertisers.


WHERE MY ADVERTISING MONEY WORKS BEST

I have always gained the best bang for my buck with
pay-for-placement advertising. In a nutshell, I pay a monthly,
quarterly or yearly fee to have my advertising seen on various
websites. Banner advertising is always an option, but text links
provide better click-through rates (CTR's).

At any one time, you can find links to my websites on dozens of
other websites.

Here are a few examples of pay-for-placement, often referred to
as "paid inclusion", advertising networks:

ISEDN.org Network:
( http://www.ISEDN.org )

The Independent Search Engine and Directory Network (powered by
ExactSeek.com) is comprised of more than 200 specialty search
engines, search directories and article directories. Through
their system, you can buy quarterly or yearly top ten exposure
(http://www.exactseek.com/featured_listings.html) for specific
keyword phrases which are then shown through the ISEDN's 200
plus member websites. Their network claims to show paid inclusion
ads 150 million times per month.

Pricing starts at $4 per month per keyword phrase and goes down
according to the number of keyword phrases purchased. Quarterly
and yearly rates for one keyword phrase are $12 and $36,
respectively.


AdBrite Advertising provides access to a large network of
independent publishers who are willing to let you advertise
on their websites: http://www.adbrite.com/


BraveNet Media Network is the number one provider of free web tools
in the world ( http://www.bravenetmedianetwork.com/ ), their network
serves over 500 million page views per month.


WHO LEFT THE BARN DOOR OPEN?

We put locks and deadbolts on our doors. In some localities, we
put bars on our windows. We keep our valuables in safes. We keep
our cars locked when we are not in them. We are a nation obsessed
with protecting our valuables.

And yet, when we advertise our online businesses, we seem to be
willing to let PPCSE providers steal 25% of our advertising
budget? It boggles the mind.

Personally, I am done with PPCSE companies until they can assure
me that my advertising dollars are protected from click fraud.

I have always relied on my own search engine optimization skills
to strengthen my natural search results. And frankly, I am pretty
good at it.

And, to supplement my own SEO efforts and organic search result
placement successes, or lack thereof, paid inclusion currently
offers me the best value for my money.




---------------------------------------------------------------------
If you want to learn how to make article marketing effective
and profitable for the promotion of your online business, you
will be able to locate several article marketing training guides
at http://WritingPuzzle.com/ If you are looking for an article
syndication service company to help you promote your online
articles, explore http://thephantomwriters.com/ which has been
providing article marketing services since 2001. Bill Platt is
the owner of both of these web properties.


--- END ARTICLE ---

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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Making Corporate Blogging Credible

See TERMS OF REPRINT to the end of the article.

Article Description:
Blogging is about communication. It is a dynamic medium. (That’s
why blogging software comes with a comments function.) Yet so
many corporations just use it as another type of newsletter or
circular, not really taking advantage of the chance to break out
and take advantage of the blogging ethos the way it was intended.
So what are some ways a corporation can make its blog more
credible?


Additional Article Information:
===============================

903 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-22 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Making Corporate Blogging Credible
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Most blogs are personal. Blogging’s beginnings are closely
associated with personal sites such as livejournal. Thus, blogs
have tended to center around a single personality, and that
person's emphases and interests. But as more and more people
come to understand the power of a blog for leveraging client
interest, that trend is changing. Corporations in particular now
are taking part in the blogging scene, given that in many cases
companies with blogs tend to attract half again as much traffic
as sites without them.

Still, there is a sense of cynicism about corporations in the
world. The greedy advertisers, the soulless profiteers — these
images tend to stick with people even when they aren't
necessarily appropriate. Corporate blogs need to stop catering to
this mindset, as well. Blogging is about communication. It is a
dynamic medium. (That’s why blogging software comes with a
comments function.) Yet so many corporations just use it as
another type of newsletter or circular, not really taking
advantage of the chance to break out and take advantage of the
blogging ethos the way it was intended. So what are some ways a
corporation can make its blog more credible?

First, Do No Advertising

Specifically, a blog should avoid the trap of trying to directly
market things. Announcements must be limited to the main site,
and advertisements are for the marketing department. The blog is
about communication with the readers — readers who are tired of
constantly being marketed to. Keep the direct marketing out of
the blog.

This isn't to say you must be silent about big projects. If your
company gets a hot new app or is able to offer a really big new
consumer service, it would make no sense to go utterly quiet
about it. However, a blog is a tool for commentary as much as it
is a presentation. Provide analysis, not advertisements. Explain
a specific thing you find worthwhile about the new tool rather
than regurgitating promotional materials. Share a story about
last year's corporate retreat and the effect it had. As a rule
of thumb, give your readers something to discuss rather than
something that reads like an announcement.

Stay on Message

Personal blogs can sometimes get away with scattered topics, but
a corporate blog needs to establish some editorial guidelines.
People come to a corporate blog for messages and discussion about
the products and services the corporation is providing. A
computer programming blog shouldn't diverge too far afield, and
a blog focusing on luxury lifestyles should always have content
about high-class homes and parties.

Be Personal

This might seem like it clashes with the previous point, but in
reality the two work together quite well. Once you have a message
to stay on topic about, then you can focus on developing a
distinct personality within that message. This is a large part of
developing the conversation with your readers, for a number of
reasons.

Let's take our luxury lifestyles blog. We’ll assume it has two
regular contributors and one monthly correspondent. The content
is very clearly defined; contributors Allan and Becca must
consistently talk about fine living from the perspective of
luxury homes, and the correspondent covers social events. Within
these guidelines, however, is room aplenty for specialization.
Allan might have a passion for kitchen design and the ways it can
make fine living so enjoyable, while Becca could have an abiding
interest in architectural layout and the way it affects people's
quality of life. The social events writer probably has a passion
as well, like a desire to focus on parties more than fundraisers.
These areas of specialty allow them to let their own
personalities shine through while still adhering to the editorial
mandate of the blog.

Prepare to Talk

As mentioned repeatedly, blogging is about eliciting commentary,
and this will include comments of every stripe. You'll receive
enthusiastic praise, well-reasoned criticism, insightful asides
and more than your fair share of trolls, spam bots and the like.

This is why it is important to make an actual policy for comments
that will be published on your blog. Having a policy in place
ahead of time is a good way to avoid the criticisms and missteps
that often plague bloggers unused to the, shall we say, frank
commentary that the web can provide.

The best default is toward free speech. Allow people to comment
mostly freely, within some clearly defined guidelines. Patent
“trolling,” such as posts that say genuinely hateful or bigoted
things or are intended simply to start an argument can be safely
moderated away. However, allow people to post disagreements and
disputes, and make it a point to respond directly to these. In
fact, give disputes higher priority for comment, since responding
to your detractors politely and clearly can give you a measure of
credibility that simply sharing information with your admirers
will not. That said, do not neglect your fan base either — show
them you care about their interests by responding to their
thoughts, as well.

Some Final Thoughts

Blogging is not a science — it is much more of an art. Sometimes
it works, sometimes it does not, and all too often it goes off
into strange places we weren't prepared for. Give some thought
to this, and accept that a little oddness is the price of working
on the web. Be willing to relax and let your personality shine
through, and you should be fine.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
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   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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.....................................

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The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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---------------------------------------------------------------------

A Free-Reprint Article Written by: Lance Metzger

Article Title:
The Online Dating Double Standard: How Fear Can Prevent Dating Success

See TERMS OF REPRINT to the end of the article.

Article Description:
Many people go online in search of their elusive soul mate, only
to find all of the wrong people on the other end of the meeting.
Many women think that they are alone in this outcome, but it
happens to guys too.


Additional Article Information:
===============================

958 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-23 11:00:00

Written By:     Lance Metzger
Copyright:      2008-2011
Contact Email:  mailto:lance.metzger@...



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The Online Dating Double Standard: How Fear Can Prevent Dating Success
Copyright (c) 2008-2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com



Many people go online in search of their elusive soul mate, only
to find all of the wrong people on the other end of the meeting.
Many women think that they are alone in this outcome, but it
happens to guys too.

Women have met so many men online, who only seem interested in a
roll in the hay, that they have built defenses that may stand in
the way of their ultimate success in dating and lifelong
happiness. The ladies always tend to believe that they are the
only ones that get the short end of that stick, but it just is
not true - it really does happen to guys too.

My best friend recently re-entered the dating game, after his
wife of ten years decided that she wanted to play the field
rather than to stay committed to her husband and her vows. He is
a good Christian man, who is only looking for the next Mrs.
Smith. Yet, all of the ladies he has been meeting online are only
in the game for one thing - a roll in the hay.

Girls, you are not alone.

Dating on the Internet is just like dating in real life, with
only minor differences. In person, one can look into the eyes of
their potential date to see if there is any real interest. In
real life, one can read the body language of their potential
date, to see if the interest is real and the intent is good. But,
if you were to accept a date with someone met online, then you
would actually have to agree to that first date in order to get
that one-on-one to measure the interest and intent of your date.

Men and women both fool themselves, by believing that they can
read the person at the other end of the conversation, simply by
asking questions and reading the written answers. It is not that
simple, especially if the other end of the conversation is only
interested in night of passion, because the guy only interested
in a one-night stand will likely tell you exactly what you want
to hear. If he is willing to lie to you to get what he wants,
then he will not be the kind of person you want to meet anyway.

But, here is the rub. Many people, men and women alike, feel that
the most effective way to avoid the one-night stand type of date,
is to demand a commitment of a long-term relationship from the
person with whom they are speaking.

Would you commit to buying a car you called about, sight unseen,
and without having at least looked at or driven the vehicle
first?

You certainly wouldn't, would you?

So, why do you want someone else to commit to a long-term
relationship, sight unseen, without first meeting that someone?

Commitment runs two ways. If I were to commit to a long-term
relationship with someone I had never before met, then I would
expect the person forcing the commitment to approach the
relationship with the exact same commitment for me as I had given
to them. Just as a marriage relationship requires two people to
work together towards the same ends, any commitment undertaken
will also require both parties to invest the same care of concern
for the promise.

But, the person demanding that kind of commitment before our
first date is just as likely to find one hundred reasons not to
go out with me on a second date. It just goes with the territory.

It is just basic human behavior that assures me of that outcome.
The person demanding a commitment from me, without having first
met me, is a person who fears what I might want from them. But,
when the fear is so strong as to demand an upfront commitment for
a date, then the fear will most assuredly prevent the date from
leading to greater things.

This is the very reason why I choose to only date women who are
willing to approach a date with "No Strings Attached."

"No Strings Attached" gives me the liberty to determine if I
like the person enough to go out with them a second time. And
"No Strings Attached" gives her the ability to decide on her
own free will if she will want to go out with me on a second
date. "No Strings Attached" permits both my date and myself to
go out on a date, without fear and without pressure to make
things work.

With no expectation of a second date assumed, then both my date
and myself are free to explore one another, to see if there is a
real future potential for the relationship.

Ladies. I know that I am looking for a long-term relationship,
and one day, I might be willing to invite my girlfriend to become
my wife. "No Strings Attached" should never be viewed, as "I
only want a roll in the hay." Instead, "No Strings Attached"
means that I would like to get to know you a bit better, before I
agree to any kind of long-term or committed relationship with
you.

Just as I want the chance to get to know you before I make a
commitment to you, you should want the same from me.

Hit me up, if you live in my neck of the woods. I am single, and
I make a real good living. I am looking for a long-term
relationship, with the potential of marriage, and I may truly be
looking for someone exactly like you. But until you can put away
your fear and agree to go on a date with no strings attached,
then you and I will never know what could have been.




---------------------------------------------------------------------
Lance Metzger writes about relationships, offline and online
dating. Our no-strings-attached dating site has become a popular
online adult dating destination, due to its large membership
base of people looking for relationships of all kinds. Learn
more at: http://www.nsadatingsite.com/


--- END ARTICLE ---

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.....................................

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(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
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   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Lance Metzger can be reached at:
   lance.metzger@...


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   If you desire to publish this article in a PRINT
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   for Print Permission at:
   mailto:lance.metzger@...



.....................................

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Lance Metzger
http://www.nsadatingsite.com



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A Free-Reprint Article Written by: Bill Platt

Article Title:
Book Authors: How To Sell More Books And Get Your Publisher Active

See TERMS OF REPRINT to the end of the article.

Article Description:
It is an unfortunate reality that most people who write books
believe that their publisher will always put their best foot
forward, to promote their book. In the real world, it does not
quite work that way.


Additional Article Information:
===============================

1871 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-23 11:15:00

Written By:     Bill Platt
Copyright:      2006-2011
Contact Email:  mailto:comments@...


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Book Authors: How To Sell More Books And Get Your Publisher Active
Copyright (c) 2006-2011 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



It is an unfortunate reality that most people who write books
believe that their publisher will always put their best foot
forward, to promote their book. In the real world, it does not
quite work that way.

Let me put this in perspective for you.


THE PROFIT-LOSS EQUATION IN BOOK PUBLISHING

It is a financial matter of profits and losses. The book
publishing world is much different than what many of us believe
it is or that we believe it should be.

The average publisher will only print 1,000 copies of a book.
They do this because the average book will sell an average of 400
or 500 copies.

When a publisher takes on a new title, it is a real gamble.
Publishers are gambling that the books they take on will generate
sales of 1,000 copies, and on rare occasions, they can hope for a
book to sell a full 5,000 copies.

The book that sells 100,000 or one million copies is extremely
rare.

With more than 100,000 books being printed every year, fewer than
one percent of those books will see sales in the range of 5,000
or more copies. Every publisher has hopes that one of the 1,000
books every year that will sell at least 5,000 copies is one of
the books sold through their publishing house. These are the
books that will help the publisher to make a real profit this
year.

One publisher told me that he lets his editors take care of the
full book editing and development process. And, he said that he
will not even pay attention to the book, until the book sells
5,000 copies. Only then will he consider reading the book himself
and cranking up his marketing department to try to sell the book
to a wider audience.

So, here it is in a nutshell. If you are a new book author, and
you would like to see your book get some serious attention from
your publisher and the public, then you need to step up to the
plate and promote your book in such a way, as you can ensure that
your book will sell 5,000 copies or more.

These days, most publishers will put up single webpages offering
each of their books to the public. As a writer of the book, you
should not believe that this page will be a well-written,
well-optimized page on the internet.

Don't fool yourself... The webpage where your book is offered
generally will not get great rankings in the search engines for
the keywords relevent to the topic of your book. Additionally,
the sales copy will not be set up in such a way as to give much
confidence to your potential buyers.

Print book publishers don't do a good job building online
promotional materials for a book, until they put their best
people on the job. And, the publisher will not put their best
people on the job until they believe that they have a winner in
their stable.

As a writer, if you want your book to be anything more than a
dust-catcher on your own shelf, you need to learn to be a book
promoter also.


HOW TO SELL YOUR FIRST 5,000 BOOKS

As a book author, there are three basic steps that you will want
to undertake to promote your book online.

1. Set up a domain website,

2. Promote your book with articles,

3. Promote your book with press releases.

In this article, I am going to take a look at how and why you
will want to consider each of these steps.


1. SET UP A DOMAIN WEBSITE

Yes, you need a "domain" website. A free page on Geocities.com
or Freeservers.com will not instill confidence with your
potential customers. Let's face it, the most important marketing
consideration for any product or service to be sold on the
internet today is to build the "trust factor".

A person, who is being asked to take out their wallet, wants to
know that they will get what they have paid for. Free sites
cannot be traced to anyone in particular, and commercial websites
on the free servers are considered in general to be owned by the
fly-by-night outfits on the internet.

We have to give our potential customers the confidence they need
to buy products and services from us. And, in order to give our
potential customers confidence, we must be willing to spend a few
of our own dollars to set up a website.

You can actually register a domain for less than $20 in most
cases. Hosting for that domain can be picked up from hundreds of
web hosting companies for as little as $10-$20 per month.

On your website, you want to tell readers about your book and why
your reader might want to buy your book. On your website, be
certain to also ask your reader for the sale, and give them a
link where they can buy your book.

Including testimonials and book reviews on your website, will
also help you to build interest and trust with your readers.

Sometimes, it can pay dividends to hire a web designer to design
the visual template for your website, and to hire a sales
copywriter to write your sales copy for the book.

One thing to keep in mind is that not all web designers can write
good salescopy, and few copywriters make good web designers.

When you can afford to do so, you should seriously consider
hiring a professional to do the tasks necessary to build a nice
website and to put good salescopy onto your website. Great web
designers will also help you by building your e-commerce system,
so that your readers can buy directly from your website.

The professionals do not have to be really expensive. Both can
usually be found for a couple hundred dollars. Of course, you
could pay more, but you can still find some good people at these
rates.


2. PROMOTE YOUR BOOK WITH FREE-REPRINT ARTICLES

Free-Reprint Articles are informational pieces designed to
educate the reader about something of interest to the reader.

In an article, your goal is to talk about some topic that is
related to the topic of your book. You don't actually want to
sell your book inside the body of the article. Instead, you want
to use your article to introduce your readers to concepts that
might be covered in your book.

When you reach the end of the article, you want to include your
About The Author information (often referred to as your Resource
Box). Keep your sales material in your Resource Box, but keep in
mind that your goal is not to sell your book in your Resource
Box. Instead, your goal is to use your Resource Box to get the
reader to your website, then use your website to sell your book.

Many people ask if article promotion will work for them. This is
what I tell them.

The ability of an article to produce results for you will depend
on your article. The internet is still a democracy in that people
will make the choice for themselves whether or not they want to
use your article.

Some articles get lots of reprints, some do not. The average
outcome is about 40-50 backlinks and multiple publications in
ezines.

Poor articles still get an average of ten reprints. Exceptional
articles generate in excess of thousands of reprints. The results
really do rely upon the article.

(One client of mine has one article that generated more than
5,000 reprints in two years time. This same client has written
more than 100 articles. He is a well-known article writer and
this fact does help his ability to generate more mileage from a
single article.)

Just as important as the article itself, is the author resource
box. The article is the vehicle to get your resource box seen. A
good resource box offers just enough information to inspire the
reader to visit your website to learn more about your book. A
good resource box also offers a strong call-to-action to get the
reader to your website. Let your website do the selling, but use
the resource box to get the reader to your website.

Also, you really should consider doing more than one article over
a longer period of time. For example, six articles over six
months. Each subsequent article puts your name in front of the
publishers who will use your articles. Name recognition will help
your overall ability for getting published.


3. PROMOTE YOUR BOOK WITH PRESS RELEASES

I always recommend a two-fold approach to any book promotion. 1)
reprint articles related to the topic of the book. 2) Press
releases distributed through a system such as
http://www.prweb.com .

Press releases are different from an article. A good article will
have an educational or informational slant to them. A good press
release will be designed more as a news story. A good press
release has the most noteworthy news in the first paragraph, the
second most noteworthy information in the second paragraph, etc.

Additonally, the press release will provide a telephone number
for news reporters to contact you for more information concerning
your story, so that they can build their own news story from your
information.

Although the premise of a press release is so that a reporter can
learn enough to build their own news story, you have to remember
that their schedule is tight as well. Build your press release in
such a way that it can be used as THE news story. Many people
will take your press release verbatum for their own use. They
might take only the first paragraph, and then they might take the
whole thing.

Build your press release with the hope that it will be used in
full. Build your press release with the thought that the reporter
may only use the first paragraph.

Be prepared to receive phone calls to answer questions about your
topic. And, be prepared when no one calls.

I have sent out more than a dozen press releases myself. I have
seen those press releases read thousands of times and used
hundreds of times. And yet, no one has ever called me for more
information.


IN CONCLUSION...

Book promotion should not be viewed as a one-time event. If you
take the idea that I will try this once to see if it works, then
you might as well save your time and money and not even try at
all.

Promotion is an ongoing process. Nothing will happen until you do
something. And then you will need to keep doing something to keep
open the possibility of something happening to your benefit.

You need to build up a momentum, and then just keep on running.

You are more likely to get published and to sell books if people
recognize your name. And, one-time out will not allow anyone to
get to know you.

Book authors who can build up a promotional momentum for their
book are very likely to find their first 5,000 sales. And as a
general rule, once you have crossed that threshold, your
publisher will be more than happy to help you to keep that
momentum going.





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If you want to learn how to make article marketing effective
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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Yes You Can Judge a Book By Its Cover: Blog Design Considerations

See TERMS OF REPRINT to the end of the article.

Article Description:
Paying attention to appearance and to some basic web and blog
design elements can make the visit to your blog more enjoyable
for your audience and help you retain those vital traffic
numbers.


Additional Article Information:
===============================

856 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-25 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Yes You Can Judge a Book By Its Cover: Blog Design Considerations
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Many of us have an almost childlike desire to have ideas judged
on their own merits rather than on their presentation. We imagine
it would be nice if every idea could be heard out for the
validity of its claims instead of judged by the merits or flaws
of the messenger. But in practice, none of us actually believes
this. When is the last time you actually appreciated the look of
a spinning .gif? Has Comic Sans font actually ever made you stop
and look more closely at an article? Can you honestly say that a
mingled mash of very bright colors doesn't put you off of a
website?

All right, so these are perhaps extreme examples, but they do
illustrate the point that appearance is still considered
important. And not all examples are so cut and dried; sometimes
the text is just too small and poorly-spaced to read properly,
the lack of pictures makes a site too text-dense, the color tone
is just subtly off in a way that looks unpleasant and drives off
potential readers or all the images and videos are on the front
page, making it take excessively long to load.

Paying attention to appearance and to some basic web and blog
design elements can make the visit to your blog more enjoyable
for your audience and help you retain those vital traffic
numbers.

First, the Background

The website your blog is on should adhere to some basic web
design principles. After all, you don't want people to click
away from an unappealing site before they get to your
life-changing content, do you?

First, pick a reasonable color scheme. Sharply contrasting tones
are a good start. Black text on a white background is highly
visible, if a bit dull, and can be seen as a reliable standby.
Background colors should be in shades complimentary to the
primary tones. Consider the default settings of the WordPress
site, for example. The primary fields are white, with other
colors in grays and pale blues that compliment the overall look
but still subtly convey a sense of where everything is. Important
functions such as social media sharing tabs, links and scroll
bars are in more vivid blues to easily set them apart.

Keep special touches to a minimum. Simple effects are nice, such
as a straightforward and brief fade-in for your text. If, on the
other hand, every single word has to fly in letter by letter with
a cute sound effect, you may lose some audiences to impatience.
If you must include effects, make them simple and integrated
rather than attention grabbing. Also, keep sizes reasonably large
for ease of sight, but not so big they would require a lot of
scrolling on the average notebook computer.

  Blog Design, Front and Center

There are many ways to organize the content of a blog, but, as
always, using a few best principles will help you get the most
out of your content.

First, remember that the goal of the blog is to convey
information. It cannot do that buried in back pages, so whether
your blog is the whole site or a part of a larger site, pertinent
information must be on the front page, prominently displayed. The
headlines should be links into the body of the articles, and of a
size that makes them easy to pay attention to without
overwhelming the page with absurdly large text.

One key is to make liberal use of the “more” function. Also
called a jumpcut, this is essentially a trick similar to the way
news shows keep peoples' attention throughout the broadcast. The
front page of the site should have a number of very small posts,
consisting of the blog headline, a few lines or a paragraph of
introductory text, and then a tab that says “more,” “keep
reading” or something of that nature. The rest of the article
content is accessed behind this link.

The jumpcut is a good tool because it allows you to show a great
deal of content that is easy to browse. Use the newspaper-writing
trick of getting a short summary of your article out in front of
people so they can quickly decide which articles to follow.
Putting the whole article on the front page stretches it out
needlessly and makes it harder to scroll through and select
articles of quality, particularly for new readers coming to your
blog after it's been around a while.

Finally, make sure it's easy to navigate your blog content. Each
blog should be tagged by content, and there must be a panel to
navigate articles by tags. These tags are a great place to
integrate SEO keywords, by the way — choose tags that are
trending high in adwords if you can. There should be a best-of
panel showing favorite or highly popular blog posts as well as a
search function.

As ever, engage in good linking practices as well, with links to
other blogs that are relevant to the content you provide,
prominently-displayed but not particularly large. Keep it to five
or six links you feel are particularly relevant, with a short
summary on each.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   ezine, so long as you can maintain the author's interests
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* You may not use sentences from this article as an input
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   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
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.....................................

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3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Bill Platt

Article Title:
Who Else Wants to Know How-To Write an Effective Advertisement?

See TERMS OF REPRINT to the end of the article.

Article Description:
Webmasters struggle everyday with the question of how they should

advertise their website. There are so many advertising venues; it

is hard to know which is the right venue or the right combination

of advertising venues.


Additional Article Information:
===============================

1431 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-25 11:00:00

Written By:     Bill Platt
Copyright:      2006-2011
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Who Else Wants to Know How-To Write an Effective Advertisement?
Copyright (c) 2006-2011 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.

The answer to this question is actually simple. The right venues
are the ones that allow you to earn enough sales from the
placement of your advertisement to make a profit. Your
advertisement should earn more money for you than it cost for you
to buy the advertisement.


Choose Your Words Carefully

"If it takes a lot of words to say what you have in mind - give
it more thought." --- Dennis Roth

With advertising of any type, you must learn to choose your words
carefully.

Most online advertising is in the form of a classified ad. With a
newspaper, you can choose any size of advertisement to
communicate your message to readers. The newspaper charges you
based on the number of words in your classified ad.

Online, you don't get the option of buying additional words.
Instead, you buy an ad, and the publisher tells you how many
words or characters you are allowed to use in your advertisement.

Here is how the different search advertising options break down:

ExactSeek.com through the ISEDN.org network:
Headline Length: 30 characters
Description: 100 characters

Google Adwords through Google.com:
Headline Length: 25 characters
Description first line: 35 characters
Description second line: 35 characters

Overture.com through the Yahoo network:
Headline Length: 40 characters
Description: 190 characters


As you can see from these numbers, you generally do not have that
much space to tell your story so you need to select words that
best tell your story, using as few words as possible.

Most products or services cannot be sold in just a few words so
your goal should be to get people to your website and let your
website do the selling.

On your website, you can tell your story in the way it needs to
be told. Your website can also answer all of the questions that
the reader might have about your products or services.


Choosing The Right Formula For Your Advertising

In your own mind, you might think that people need to know all of
your credentials. But, advertising should not be viewed as a
"brag fest". People do not care what you have done; they only
care about what you can do for them.

So tell them how you can help them and give them a reason to
visit your website for more information.

If you understand why your customers buy your products and
services, then you can answer their questions and help them solve
any problem they might have.

If you can solve their problems, they will buy what you are
selling.


Pre-Qualify Your Visitors

If you are engaged in PPC (Pay-Per-Click) advertising, you
definitely need to pre-qualify your visitors in your advertising.
Why pay for people to visit your website if they are not likely
to buy what you are selling?

If you are engaged in selling wholesale products to retailers,
why would you want to pay for visitors people whose sole
intention is to buy one of what you are selling at retail prices?
You wouldn't, would you?

Provide enough detail in your advertisement to help people make
an informed judgement as to whether you can actually help them
accomplish what they want to accomplish.

Give your prospect enough information to skip your advertisement,
if he or she will not benefit from your offer.

Even if you are using other types of advertising like pay-for-
inclusion, you will still want to pre-qualify your visitors,
because if you don't, it will skew your website conversion
numbers. Too many unqualified visitors to your website might give
you the erroneous idea that your sales copy is not performing as
well as it should.


Use Power Words In Your Advertising

"Let thy speech be short, comprehending much in a few words." ---
Aprocrypha

Copywriters are always talking about "power words" or "power
phrases". These are word combinations that influence the reader
to take an action.

One example of using power words in your copy is to substitute
the word "children" for the word "kids". Parents are more
influenced by the reference to children than they are by the
reference to kids.

"Guaranteed" is another power word. It gives your reader an added
incentive to buy what you are selling. Prospects take comfort in
the idea that if they discover later that they have made a bad
decision, they can always get their money back.

"Proven" is another power word. It tells your reader that you can
back up what you are saying with "proof". Your prospect can see
"scientific" or empirical "evidence" that you are telling the
"truth". These are more power words for the person who is paying
attention.

Power words attract attention, spur reader curiosity and  compel
readers to take the action that you want them to take.


Pay More Attention To Your Headline

The 25 to 40 characters that are available to you for your
headline are the most important part of your advertisement, hands
down.

On most websites, the headline is in bold print. The truth is
your prospect will not see your description at all, if their
attention is not captured first by your headline.

"Speak properly, and in as few words as you can, but always
plainly; for the end of speech is not ostentation, but to be
understood." --- William Penn


Test and Track Your Results

If you do not take the time or effort to track your advertising,
you will never know what is, or is not, working for you.

Set up different landing pages for your ads to determine which
ads are producing results and which ads are failing to deliver on
their promise.

This one step will save you more money than you can imagine. It
will allow you to dump the dogs and build upon your successes.


Shades Of Gray

Ad tracking will enable you to pinpoint the effect of the
slightest changes in wording and presentation.

Changing one word in your headline or description could make the
difference between selling one unit and selling 500 units, but
without a tracking system that might never be apparent.

Let's compare two headlines:

* Read Our Wealth Tips,

* Read Our Wealth Secrets.

Which of these two headlines is more compelling to you?

Do you see how much of a difference one word can make in your
copy?

Play around with your copy to find text that is more likely to
compel your reader to visit your website.

The words you use in your copy can make all of the difference in
the world.


Stand Above Your Competition

The PPC advertising companies are going to hate me for telling
you this, but you don't need top placement in their search
advertising results, if your ad is written better than the ads of
your competitors.

The company with the most compelling headline is going to draw
the attention of the reader. It's not uncommon for the
advertisement in position five or six to get the click because of
a compelling headline and an attention grabbing description.

Fortunately for you, most of your competitors probably do not
understand how to write an effective advertisement. This will
allow you to quickly jump to the head of the class without
spending more money for those higher spots in the PPC bidding
process.


Start Small and Take Care With Your Advertising Budget

When you are testing new advertising copy, you should start
small. You don't want to spend $1 a click in a pay-per-click
advertising venue, using an advertisement that hasn't been tested
or proven successful. To do otherwise is a waste of valuable
resources.

Google Adwords ( http://adwords.google.com ) and Yahoo's Overture
( http://www.overture.com ) systems both require you to start
your bidding at five cents a click.

At http://www.7search.com , you can buy advertising for as little
as one cent per click.

At http://www.ExactSeek.com, the founding member of the ISEDN
(http://www.ISEDN.org), you can build an ad around a specific
keyword phrase for as little as $12 per quarter or $36 per year.
Your ad is then displayed through more than 200 ISEDN member
websites.


After You Have Mastered The Art Of Advertising...

After you have mastered the art and science of advertising, you
will learn the most important lesson of all.

All venues can produce exceptional results, if you have written a
compelling and effective advertisement.

When you write effective advertising copy, you will be able to
convert anyone's traffic into sales.





---------------------------------------------------------------------
If you want to learn how to make article marketing effective
and profitable for the promotion of your online business, you
will be able to locate several article marketing training guides
at http://WritingPuzzle.com/ If you are looking for an article
syndication service company to help you promote your online
articles, explore http://thephantomwriters.com/ which has been
providing article marketing services since 2001. Bill Platt is
the owner of both of these web properties.


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/how-to-write-effective-advertisem\
ents.shtml#get_code



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A Free-Reprint Article Written by: Denice Ritter

Article Title:
Online Dating Is Easy, But Successful Relationships Require Hard Work

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Article Description:
My nineteenth anniversary will be here in a week and a half.
So what's so exceptional about that in Mormon Utah? Just
this: I have a mail-order husband. He has a mail-order
bride. In those days, there was no Internet, and therefore,
there was no such thing as online dating. I had to do it the
hard way...


Additional Article Information:
===============================

564 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-25 12:00:00

Written By:     Denice Ritter
Copyright:      2009-2011
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Online Dating Is Easy, But Successful Relationships Require Hard Work
Copyright (c) 2009-2011 Denice Ritter
NSA Dating Site
http://www.nsadatingsite.com/



My nineteenth anniversary will be here in a week and a half.

So what's so exceptional about that in Mormon Utah? Just this: I
have a mail-order husband. He has a mail-order bride.

Nineteen years ago, there weren't any dating sites online; in
fact, there wasn't any online to put them on.

So I bought a copy of the Mensa directory and went systematically
through every male in the book, looking at the coded information
for men within five years one way or the other of my age, widowed
or divorced (because a man who is 40 and has never married has
something wrong with him), shared my religion, shared at least
three interests, and was in biorhythm sync with me at lest half
the time.

I wound up with ten names.

I prepared letters to each of them and, despite my
fourteen-year-old daughter's "Mom, you're not going to MAIL
those letters. MOM, you're not going to mail those letters. Mom,
you're NOT going to mail those letters," I mailed them.

I got four responses: a gay man, a man who had been
excommunicated for being caught in bed with his sister-in-law, a
teacher who had been in the Peace Corps in Africa and wanted to
go back to Africa and "Gee, you must make a lot of money writing
mysteries." The fourth was Tom.

I sat down in the living room laughing as I read the letter from
Tom.

When my father asked what was so funny, I said, "Daddy, I think
I'm going to marry this man."

Ten years ago online dating services still weren't available.

But my favorite college student, out of all the students I
taught, met a man from Australia on a science fiction website.
They were married five months later. Heidi moved to Australia and
so far, has lived happily ever after. I met her husband a few
months ago, and I think she's going to continue to live happily
ever after.

Two years ago, online dating services were going great guns. A
neighbor of ours, getting ready to move to Alaska and knowing the
male-female ratio there, signed up for the dating service. He and
his bride headed for Alaska two weeks after getting married and
are still there.

What do I think of online dating services? I think good ones are
great.

I often hear people say "I fell in love at first sight." But
they didn't. What they fell into was lust. Good arranged
marriages during Medieval and Renaissance times worked better
than most marriages spawned in our modern age - online or
offline.

A good dating service can do just what I did, only a lot faster
because it can use the computer. It can match people for what
they identify as important to them. It can screen out pairs that
look surface compatible, but have underlying incompatibilities.

When Tom and I married, we were not yet in love with each other.
But we knew that we had enough things in common that we could
build a workable marriage. That is what we did, and we grow more
in love with each other every day.

An online dating service can't provide someone you can love at
first sight, but it can provide someone with whom you have enough
in common that you can build a workable marriage. You just have
to do the work.




---------------------------------------------------------------------
Denice Ritter lives with her husband Tom in Utah.
She teaches at the local college and writes freelance
in her spare time. If you are looking for online adult
dating opportunities, she recommends the website:
http://www.nsadatingsite.com/


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TERMS OF REPRINT - Publication Rules
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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Tips for Escaping Writer's Block

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Article Description:
Most writers will experience at least some form of writer's
block in the course of their efforts. It must be said that there
is no cure for writer's block — those who suffer it push
through to the other side with sheer willpower. Be that as it
may, there are a number of techniques that can help rally a
writer's determination in order to bring them forward through
the wall of fear and into the realm of joyful writing.


Additional Article Information:
===============================

927 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-29 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Tips for Escaping Writer's Block
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Most writers will experience at least some form of writer's
block in the course of their efforts. It takes different forms
for various people, as evidenced by the many expressions used to
explain it.

"I don't have any ideas."

"Everything I write sounds stupid."

"I just can't get motivated."

At the root of it, most writer's block comes from fear or at
least from uncertainty. Writing is like any other art - the
writer must create something that will go out before the public
for examination. This is a personal process, and carries with it
the risk of rejection. Any artist can understand the fear of
being mocked for his or her hard work, and it's equally
understandable that this would intimidate some people into
hesitating when the time comes to write.

Before going much further, it must be said that there is no cure
for writer's block — those who suffer it push through to the
other side with sheer willpower. The writer must exercise his or
her judgment and forge ahead. Be that as it may, there are a
number of techniques that can help rally a writer's
determination in order to bring them forward through the wall of
fear and into the realm of joyful writing.

Technique #1 - Stand on Giants' Shoulders

One of the most common instances of writer's block comes when
writing on a subject that many people have covered before. The
fear is that there is nothing new to contribute to the matter,
that anything additional would seem superfluous.

One technique, popularized in the movie Finding Forrester, is to
search out similar writings on the subject by other authors. When
a writer finds a piece they particularly like, they borrow a line
or two from the author, and try to write further material from
there. Once they hit their stride, they move on and produce an
article entirely their own.

Note that last proviso in the technique — this is not
permission to plagiarize. The original author's contribution is
simply to provide a starting point to the creative process, not
to add anything to the final article. Once the process begins,
the author must write his own work and not use anything from the
original article unless he is willing to include it as a sourced
quotation.

Technique #2 - Write in Bursts

Sometimes the psychological effects of writer's block feel like
a weight. Sitting down and writing becomes burdensome and
exhausting, and wears the writer out as surely as heavy exercise.

In these cases, it can be counterproductive to try and write
everything at once. Instead, the writer should sit down and try
to write to a certain goal, say 200 words. If she hits her goal,
she should try and keep writing. If she cannot reach it or takes
unusually long to do so, she should stop for five minutes and do
something else. Listen to music, eat a tasty snack or read
something enlightening — then try again. These repeated small
attacks on the subject will help wear it down without it seeming
quite so massive.

Technique #3 - Shut Down the Editor

An in-process version of writer's block was explained by Chris
Baty, the creator of the National Novel Writing Month
(NaNoWriMo). Baty argues that many writers sabotage their
productivity by constantly self-editing and self-criticizing as
they work, spending more time correcting what's already been put
down than putting out new copy.

The idea Baty suggests is to turn off this inner editor and write
constantly without correction. The article will still be there
when the writer finishes, so it can be corrected at the end
rather than throughout the process. This allows writers to focus
on the primary effort of creating their work rather than getting
distracted.

Technique #4 - Write Backward

Another symptom of writer's block is feeling that writing has
become routine and less enjoyable than it used to be. The process
is always the same, and has become predictable and stagnant. The
solution is to change the order of how one approaches things.

Instead of working from the introduction, through the body and to
a conclusion, the writer should work on the conclusion first.
Write up a spot-on end topic to the piece, then fill in the rest
accordingly. A story writer could begin with the ending chapter,
and then write the rest out of order in a Tarantino-style kind of
time-play. Whatever specific way it's done, the idea is to
approach writing from a different direction in order to awaken
its enjoyment factor anew.

Technique #5 - Don't Write, Speak

A lot of focus has been made lately on the technique of writing
the way one speaks. Instead of dividing the mind between writing
and speaking, one simply writes AS one speaks, getting the
material down in a more authentic way. This may not always be
appropriate, but it's rarely completely out of place.

The idea is to avoid complicated sentences that reference back to
parenthetical clauses and other assorted specialized writing
hang-ups. The focus changes to short and direct language, with a
clear message and point to each line.

This doesn't mean to include every verbatim tic of a writer's
speaking style. "Ums" and "ahs" must, of course, be excised,
since they don't add anything to the subject.

In short, writer's block doesn't have to be terrifying.
There's always a way around it, and with a little force of will
any writer can see that it isn't a brick wall so much as a cloth
sewn to look like one.








---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
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   The Digital Millennium Copyright Act
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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   for Print Permission at:
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The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Once More, With Feeling: Producing Consistent, Quality Blog Content

See TERMS OF REPRINT to the end of the article.

Article Description:
Quality is a key element in good blogging. If the material
isn't interesting, it isn't going to be read. Of course,
there are different standards of what is interesting. But
what is it that makes content quality? How does one get
those good ideas and, more importantly, convey them week
after week with a steady updating schedule?


Additional Article Information:
===============================

834 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-29 10:15:00

Written By:     Enzo F. Cesario
Copyright:      2011
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Once More, With Feeling: Producing Consistent, Quality Blog Content
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Quality is a key element in good blogging. If the material isn't
interesting, it isn't going to be read. Of course, there are
different standards of what is interesting. Some people find the
day-to-day tweets of a celebrity interesting, while others can't
get worked up about anything other than a discussion over
literature that more closely resembles a bare-knuckle brawl than
academic discourse.

The celebrity effect can be discounted — it isn't necessarily
that Lady Gaga or Stephen Fry's tweets are composed in a
particular way. It's the careers these stars have had and the
interest in what such a career celebrity is saying that draws the
people. Since most writers (and in particular most bloggers) are
not cult celebrities, the focus on quality content is a safe
focus to assume.

But what is it that makes content quality? How does one get those
good ideas and, more importantly, convey them week after week
with a steady updating schedule?

Worth Arguing Over

A good idea is one people can take sides on. Talk radio is based
on this premise, as is the modern media system. Controversy sells
brands like nothing else in this world. Rockstar Games doesn't
mind that parenting organizations despise its popular Grand Theft
Auto series — the controversy generated by people arguing over
the merits of the game is free advertising, release after
release.

So pick ideas that people can have an argument, or at least a
spirited discussion, over. This involves including concrete
details whenever possible. Don't argue over "Obama's
healthcare plan;" rather, pick a specific portion of the plan
and state why you are for or against it, with supporting
reasoning. Then, encourage the discussion. Respond to those who
disagree with you. Promote and highlight arguments over key
points. Cater to peoples' innate need to share their views.

Watch Videos, Share Videos

Embedding videos from assorted hosting sites is absolutely no
work at all. Most video places include blog-embedding code so
people can do this very thing, and there's no reason at all not
to do so.

Providing a good video is a mental shortcut that can help foster
high quality content. If someone makes an insightful video on a
topic, including it can provide good discussion and your actual
blog entry can be an overview of the thoughts the video brings
up. Alternatively, this is a good way to find someone with faulty
ideas and provide a correction to their premises, again point by
point. Entire blogs and video blogs have been made on the concept
of lampooning or correcting the fallacies in other videos, so by
no means should you ignore this potential feeding ground.

Participate in Other Blogs

Your blog should have a list of other blogs you visit, and you
should be an active commenter on those blogs under your own name.
This is free advertising, particularly if you include a link to
your blog in your username. This is a common practice, and isn't
spam. However, mentioning your blog and shoehorning it into every
little conversation even if the topic under discussion is not on
your blog at all IS spam, and will be received poorly.

And other blogs are great places to find ideas, particularly if
these blogs are full of great discussion and content. Someone
might share a good idea that you can bring over to your blog and
write your thoughts about (of course including a link back to the
original blog). A writer might say something you particularly
agree with or vehemently oppose, but either way, if it gets you
thinking, you now have something to blog about.

Resist the Urge to Navel Gaze

Some blogs take a turn for the surreal and super insightful.
Sometimes this works, but often it does not. In his
posthumously-published autobiography, comedian George Carlin
discussed how his career went from performing at high-class clubs
with playful character comedy to a bizarre retro-hippy style in
which he discussed topics as banal as belly button lint. He
described the latter period as one of the worst in his career,
where people had essentially designated him as a historical
curiosity to be forgotten.

This isn't to say a blog should ignore topics of interest to the
blogger. If you aren't interested in your work, it will show and
the content will suffer. However, it is an admonition to pay
attention to your audience. Think about where the idea came from.
If the idea is genuinely your own, then do feel free to test it
out. However, don't ignore the reaction — if the interest is not
there, chalk it up as an experiment and move on. If the audience
does latch on, feel free to run with it.

Ideas that come from outside sources often are more interesting
to work with. Your own material is important, but connect it to
thoughts and concepts others are sharing. In short, build that
bridge between your thoughts and theirs, rather than trying to
bury them in your own disconnected speculations.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/c/quality-blog-content.shtml#get_co\
de



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Enzo F. Cesario can be reached at:
   ennzo.f.cesario@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:ennzo.f.cesario@...



.....................................

If you need help converting this text article for proper
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A Free-Reprint Article Written by: Lance Metzger

Article Title:
Online Dating Is A Difficult Process That Offers Some Rewards

See TERMS OF REPRINT to the end of the article.

Article Description:
Online dating can be rewarding to those who have the patience and
the knowledge of what to expect during the process. This article
explains the common process experienced by most internet dating
website users.


Additional Article Information:
===============================

834 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-30 10:00:00

Written By:     Lance Metzger
Copyright:      2009-2011
Contact Email:  mailto:lance.metzger@...



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Online Dating Is A Difficult Process That Offers Some Rewards
Copyright (c) 2009-2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com



Many people who are on the dating scene turn to the online dating
websites to find new friends and lovers. But that road is a hard
one that can occasionally bring those with great patience - great
rewards.

Beyond everything else, patience is required of anyone who is
pursuing friends, lovers or mates in the real world and online.
When I do the dating thing in the real world, I find several
opportunities to talk to the person in whom I am interested. Then
after a few meets, I pop the big question, asking for a date.
Then date night comes along and it may work, and it may not, but
more frequently all seems well early, only to fall apart at a
later date.

Folks, online dating comes with all the same pitfalls as offline
dating. You advertise yourself, you find people whom you may be
interested, you try to talk it up, and then the first date comes.
That first date may work and it may not.

In the end, online dating is much the same as offline dating,
with a few more benefits and pitfalls thrown in to frustrate the
person seeking a date.

The Differences Between The Online And Offline Experience

The biggest difference between the online and offline dating
experience is a benefit that comes from it.

Benefits Of Online Dating

With online dating, you get to be introduced to people with whom
you may have never had the opportunity to meet in person -
usually due to different lifestyles and different locations.

With online dating, you also have the ability to sort through the
profiles of hundreds or thousands of people to narrow your list
to your best matches more quickly.

Shortcomings Of Online Dating

When you meet someone you like in person and you say hi, he or
she will usually say hi back. For every 20 emails sent out, as
few as 2 or 3 may respond back.

Some online daters have defined this as the difference between
"talkers" and "doers". Many point out that most people online
only want to talk about meeting, but when it comes down to it,
they will be unwilling to take the "action" step.

This actually happens in one of two ways. First is when you send
out an email and no one ever responds. The second is when you
actually set up a date, only to be stood up.

Let's be honest about why this happens.

So many people have heard horror stories about people who have
met strangers online, only to have the meet go horribly bad. Yes,
the criminal element hangs out online as well as at the local
mall.

Ladies fear the criminal predators, and the guys should fear the
fake profile predators who are always working towards asking for
money to be sent for a needed emergency expense.

The one time I ran into the fake profile predator, I should have
known when she could not talk intelligently about her hometown. I
knew the gig was up when she started professing her love after
only a few conversations. And the gig was finally up, when this
woman who supposedly made about three times as much money as
myself needed help to pay for her babysitter in some far off
state.

The trick to ensuring your safety is to always make your first
date in a public place. That way, if things go badly on that
first date, then you can seek assistance from other people if
necessary. You can even ask the cashier to call the police out to
help escort you to your car.

Unfortunately, many people go so far as to set up a date in a
public place, but when the scheduled date time arrives, they
simply do not show up. Many of the people who got stood up were
good, honest people, but the person who stood them up will never
be able to find that out, because they never met the person whom
they agreed to meet for that first date.

Fear Is The Greatest Demotivator

When dating online, the opportunities are available for some
great people to meet and get together, but too often, people let
the fear of contact stand in the way of letting people come
together. The fear of responding to an email is the greatest
threat to the successful fulfillment of one's relationship
desires, but also the fear of actually meeting someone in person
will prevent even people who have chatted online for a long time
from coming together.

I am always amazed when I think back to my friend Lisa, who
chatted with a guy online for more than one year, before the two
of them met. And then they dated for several months when he moved
to her hometown. They are still married eight years later. With
so many things that could go wrong in the online dating
experience, it is nice to know that there are success stories
that we can share.




---------------------------------------------------------------------
Lance Metzger writes about relationships, offline and online
dating. Our no-strings-attached dating site has become a popular
online adult dating destination, due to its large membership
base of people looking for relationships of all kinds. Learn
more at: http://www.nsadatingsite.com/


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The content of this article is solely the property
and opinion of its author, Lance Metzger
http://www.nsadatingsite.com



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Four Types of Blogs and How To Use Them

See TERMS OF REPRINT to the end of the article.

Article Description:
Blogging clearly has arrived and is here to stay, according to
the buzzword-slinging set. It's the “next big thing” or the
“wave of the future” - even a “revolution.” Still, most of the
people commenting on the blogging trend aren't sure exactly what
it is, how it works or even what the different kinds of blogs
are. Here are a handful of blogging types and what sets them
apart from the others.


Additional Article Information:
===============================

930 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-31 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Four Types of Blogs and How To Use Them
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Blogging clearly has arrived and is here to stay, according to
the buzzword-slinging set. It's the “next big thing” or the
“wave of the future” - even a “revolution.” Still, most of the
people commenting on the blogging trend aren't sure exactly what
it is, how it works or even what the different kinds of blogs
are. Blogging already has taken a myriad of forms. Born when
dial-up was still the standard, it came of age during the rise of
broadband and now its text-based roots are giving way to podcasts
and video blogging. To that end, here are a handful of blogging
types and what sets them apart from the others.

Type 1 - Classic/Personal

This most basic blog type harkens back to the earliest days of
Livejournal. These blogs serve as simple, personal accounts of
thoughts and experiences. They're records of the user's life,
things that interest him or appeal to her. They can record
personal journeys both physical and mental, as in the case of
blogging an exciting road trip or a reader's attempt to get
through the entire canon of a particular author.

Brand It: The real value of personal blogs is twofold. In our
increasingly online culture, people have expressed feelings of
isolation and disconnect from society. Thus, the thirst for
personal information and details is growing. People want to hear
personal stories from folks they are interested in, and these
blogs give them a window into the humanity of others. Secondly,
personal blogs that persist more than a year or two grow over
time, maturing with the author. They change focus and grow more
refined as time goes on, allowing the readers to have a sense of
growing along with the subject of their reading. Thus, personal
blogs can serve to help an established or even a growing brand
make a personal connection right with its audience.

Type 2 - The Watchblog

It has been mentioned before, but blogging has some of the
greatest potential to undermine corruption and totalitarianism
ever seen. During the recent elections in Iran, bloggers brought
out stories of abuse and corruption. Bloggers and their quick
dissemination of information have exposed stories of police
brutality, corporate misconduct and government gaffes overnight.
There are entire blogs dedicated to exactly this kind of effort,
carrying nothing but stories that expose the indefensible actions
of those who cannot abide in a lawful society.

Brand It: The real power of this kind of blog in brand building
is in the building up of public trust. Trust is fundamental to
all business and branding. If there's no trust in a brand,
people simply won’t buy. Thus, people who expose breaches of this
trust gain a certain level of credibility themselves. Similarly,
this kind of blog can promote good conduct as well as expose bad
conduct, creating a web of trusted providers that becomes
mutually validating and prosperous.

Type 3 - Satire and Snark

Laughter is all-powerful. If a man argues with his opponent, he
grants that opponent a certain level of respect; obviously the
two viewpoints must be equal, or at least commensurate, or there
would be no argument. However, if a man can get people to laugh
at his opponent, then there need be no argument… ridicule does
the work for him. Such is the power of a satirical blog. Whether
done through biting and clever writing, simple sarcastic
commentary or just posting ridiculous videos of politicians who
betray their own ignorance, this kind of blog allows people to
laugh at the matters presented and bring out a message by
implication rather than overt pounding.

Brand It: One of the most powerful tools available in the world
of blogging is the ability to laugh at oneself. People who have a
sense of humor about their own failings are often conversely
taken quite seriously. Point out a foible or two that popped up
in recent meetings. Discuss hilarious absurdities in your
industry. Take a famous mistake your advertising department made
and have a laugh at it. Harness peoples' desire to laugh, and
you will genuinely have an audience worth keeping.

Type 4 - Interviewing

This is where blogging best shows its roots in classic
journalism. An interview with an authority on some subject lends
credibility to an article, and builds trust in the publication.
As said above, people want to hear what others are thinking; they
want that connection with the world around them. Having a more
human element, interviews can provide this connection if handled
well.

Brand it: The trick with interview-oriented blogs is to keep the
material interesting for your audience. If a blog focusing on
fashionable apparel were to interview an engineer on the
scientific stresses that go into clothing fibers and
manufacturing, most of the audience would probably fall asleep.
On the other hand, if that same engineer were to explain in
simple terms that the use of one fiber allows for thinner thread
and thus smaller seams, and show the difference in two fashion
photo spreads, that might interest the target audience more.

A Last Thought - It was touched on only briefly, but always
remember that the blog is driven by audience expectations as much
as by the focus of the brand itself. The brand exists in the mind
of the audience or it doesn't exist, so the blog must reflect
that in tone and content. It’s also advisable to pick a type or
even mix among the types in order to best capture these
expectations, rather than choosing a type based solely on the
projections of the brand.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
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   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Enzo F. Cesario can be reached at:
   ennzo.f.cesario@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
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.....................................

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Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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A Free-Reprint Article Written by: RoseMary Alberts

Article Title:
Take The Dating Scene One Step At A Time, After Divorce

See TERMS OF REPRINT to the end of the article.

Article Description:
After divorce, the word "dating" scares a lot of people.
If you've been married a long time you probably have lost
track of all the unwritten rules or even how to go about
meeting new eligible people. Many people immediately take
off for the clubs thinking that that is the place they are
going to meet someone. You may meet someone there, but it
depends on what you are looking for. But, if you are looking
for more, this article will help you find your way...


Additional Article Information:
===============================

567 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-31 13:00:00

Written By:     RoseMary Alberts
Copyright:      2009-2011
Contact Email:  mailto:rosemary.alberts@...



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Take The Dating Scene One Step At A Time, After Divorce
Copyright (c) 2009-2011 RoseMary Alberts
NSA Dating Site
http://www.nsadatingsite.com/



After divorce, the word "dating" scares a lot of people.

If you've been married a long time you probably have lost track
of all the unwritten rules or even how to go about meeting new
eligible people. Many people immediately take off for the clubs
thinking that that is the place they are going to meet someone.
You may meet someone there, but it depends on what you are
looking for.

Assuming that the divorce has left you wondering what to do with
the rest of your life, a trip to the club may be what the doctor
ordered to see what is going on in the world. Don't think,
however, that this is where to find the woman or man of your
dreams, as this rarely happens at the clubs.

Look around you. Who are your friends? Is there someone you think
is attractive but are afraid to ask out on a date?

I have always found that an initial casual non-date is the best
way to break the ice. "Hey I'm taking off for lunch would you
like to join me?" That is a very simple way to break the ice
with someone, in my opinion, and it gives you a chance to see if
this person really is who you thought they were.

Their reaction, whether "Yes I would" or "No I can't" will
tell you something, and then you can take it from there. If the
answer is yes, and you hit it off at lunch - then that simply
no-strings-attached meal will have laid the groundwork for asking
her/him out for a date in the near future.

It's not rocket science. If you are like me, your friends always
have someone they'd like you to meet.

I took the opportunity to meet everyone I could after my husband
died. You never know when the right person might come along. It
often happens when you least expect it and not when you're out
looking for that special person.

The important thing to do when you start dating again is not to
immediately get yourself tied down. In the rare chance that you
do meet the girl/guy of your dreams, then just go for it. That is
a rare event, so take your time and explore your options and meet
a number of people and enjoy the diversity of personalities,
likes and dislikes.

I have been successful in maintaining a few good casual
relationships and enjoy the company of these friends from time to
time. I explore different vacation places, learn from their
experiences and share opinions, desires and goals.

You'd be surprised at how many people have things they'd like
to do, but never did because there was no one to do them with. By
exchanging ideas and dreams and those things in your bucket list,
you may find that you have a common desire to do something or
travel somewhere.

There's nothing better than visiting a place that you've never
been and sharing it with someone who is also seeing it for the
first time. I also enjoy seeing places I never knew I was
interested in but my friend was, and I ended up being pleasantly
surprised with the trip.

So the whole thing about dating again is to keep an open mind and
explore the world, because it is probably all new to you now,
especially after years of marriage.




---------------------------------------------------------------------
RoseMary Alberts lives in Florida and has a lifetime of dating
experiences in her rear view mirror. As a young 50-year-old,
she enjoyed the single life through most of her twenties and
for the last ten years, since the death of her late husband.
For no-strings-attached, casual relationships, visit:
http://www.nsadatingsite.com/


--- END ARTICLE ---

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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
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   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. RoseMary Alberts can be reached at:
   rosemary.alberts@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:rosemary.alberts@...



.....................................

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Learn more about our article distribution services by visiting:
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The content of this article is solely the property
and opinion of its author, RoseMary Alberts
http://www.nsadatingsite.com/



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A Free-Reprint Article Written by: Lance Metzger

Article Title:
How To Avoid The Pitfalls, Wrong Turns, Broken Hearts Of Online Dating

See TERMS OF REPRINT to the end of the article.

Article Description:
As an experienced online dater, I feel qualified to help you avoid
pitfalls, wrong turns, broken hearts, and the general
catastrophes associated with internet wooing. Read on as I
examine many of the pitfalls of online dating and how to avoid
them...


Additional Article Information:
===============================

657 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-09-01 11:00:00

Written By:     Lance Metzger
Copyright:      2009-2011
Contact Email:  mailto:lance.metzger@...



For more free-reprint articles by Lance Metzger, please visit:
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How To Avoid The Pitfalls, Wrong Turns, Broken Hearts Of Online Dating
Copyright (c) 2009-2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com



As an experienced online dater, I feel qualified to help you avoid
pitfalls, wrong turns, broken hearts, and the general
catastrophes associated with internet wooing.

When you join your first online dating community, you will be
required to fill in personal information. Please be honest. You
are shorter and fatter than you think.

However, you have to be true to yourself too. Do not embellish
your life just because you think that is what the opposite sex
wants to hear. If you create a fake persona, you will regret it
and look like a liar.

Warning: Prepare To Be Overwhelmed!

After signing up, uploading your picture and answering personal
questions, you will be bombarded with images of single people all
wanting to be friends with you. It is a heady experience, but it
isn't real.

  * Think of online dating as "an Ebay for your heart." Yeah,
there is a lot of stuff on there, but you don't need it all.
It's like going to the mall with unlimited credit. Take a deep
breath and remember that these are people, not things to be
purchased.

  * Take it slow. Don't act like the greedy kid in Willie Wonka.
You are way better than that. Remember that the person you pick
to correspond with is also connecting with other people. So, do
yourself a favor and don't tell all your friends about this
great guy/gal you met. Chances are your new "mate" might not be
around in three days and you will look like a desperate loser.

  * Keep in mind that this is a "dating" website and some people
are looking to date many people as possible because, after all,
they paid for it.

  * Take your time to correspond and build up a friendship before
you agree to meet someone in person. In the car business,
salespeople encourage you to take a test drive to promote in you
a feeling of "ownership." If you want a shot at more than just
a string of one time coffee dates, you have to do the same. You
need to become "real" to the person you are interested in.

Write. Text. Whatever. Let your potential partner see you as a
person. Let a friendship grow naturally so when you finally meet
it is with a sense of anticipation, not dread. A date will be
less likely to dump you on the spot if they are eager to meet you
despite your shortcomings, and you will be more likely to
overlook their receding hairline or less-than-perfect abs.

Follow All The Safety Rules

Meet in a public place, let a friend know where you will be, and
don't give out personal contact information until you are sure
that your date is reasonably trustworthy. Bad things don't
happen very often, but they do happen.

Don't believe everything your date tells you. Caveat Emptor -
Buyer Beware.

Be financially savvy. Dating sites are in this for the money.
They offer you the "convenience" of debiting your checking
account or credit card every month. Stay aware of when this
deduction will occur, or even keep a calendar specifically for
this purpose. Cancel your membership if you feel like you have
met someone special and no longer need the service, or if you
feel like this just isn't working out for you.

Do not let your naysaying friends talk you out of this. In the
past, "computer dating" had a negative connotation; happily, I
believe that is changing. Users now realize that people on a
dating site are busy professionals who don't like meeting
potential partners in a more traditional way (i.e., bars). The
men aren't creepy weirdos and the women aren't chubby
introverts....well, at least, not all of us.

Finally, be realistic. You will never meet the perfect person and
you will never be the perfect person. Relax. Readjust your
expectations and you and your date will have much more fun.
That's what its all about, isn't it?




---------------------------------------------------------------------
Lance Metzger writes about relationships, offline and online
dating. Our no-strings-attached dating site has become a popular
online adult dating destination, due to its large membership
base of people looking for relationships of all kinds. Learn
more at: http://www.nsadatingsite.com/


--- END ARTICLE ---

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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Beyond Expectations - Getting the Most out of Like and Share

See TERMS OF REPRINT to the end of the article.

Article Description:
What started as socialization programs only slightly more
complex than the average e-mail client has grown into one of
the newest and most promising marketing niches in the entire
world. Taking advantage of this means familiarizing oneself
with a few surprisingly simple concepts that have unusually
far-reaching implications. In particular, marketers are
finding that the "Like" and "Share" features on Facebook
have become the newest and best tool in the online marketing
arsenal.


Additional Article Information:
===============================

860 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-09-02 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Beyond Expectations - Getting the Most out of Like and Share
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



People long have loved to find new and innovative uses for the
most innocuous technologies and advances. In the late 19th
century, "moving pictures" were a nickel-arcade novelty. Today
films such as Avatar are made on budgets comparable to
military-grade hardware investments. Alexander Graham Bell's
telephone could barely call from one room to another; now the
average iPhone has more uses and computing power than all the
computers used in World War II combined.

This trend is repeating itself with the rise of social media
network marketing practices. What started as socialization
programs only slightly more complex than the average e-mail
client has grown into one of the newest and most promising
marketing niches in the entire world. Taking advantage of this
means familiarizing oneself with a few surprisingly simple
concepts that have unusually far-reaching implications. In
particular, marketers are finding that the "Like" and "Share"
features on Facebook have become the newest and best tool in the
online marketing arsenal.

We "Like" It

The "Like" function is a pretty simple one — people click
"Like" for things that interest them. On the surface, this
seems almost irrelevant, but thinking so ignores the way Facebook
operates. Taking advantage of the "Like" function is actually
the key to getting good marketing opportunities out of Facebook.

When a user clicks "Like," whether on Facebook itself or
through a site's Facebook plug-in, Facebook records the data and
uses it in a number of ways. First, a notification is put up on
the user's wall confirming the "Like." This informs other
users who are familiar with the wall about the product, news item
or event, giving them an opportunity to examine and potentially
"Like" it as well.

Therefore, if a user has even 200 friends, which is not that
great a number given the increasing inter-connectedness of online
communities, that's 200 people who will see what their friend
"Liked," and who will have the chance to "Like" it
themselves. This is the very foundation of viral content, or
content with the ability to move rapidly along through
intermediate connections of hundreds of people.

Additionally, Facebook makes recommendations to users based on
things they have "Liked." Thus if friend A has friend B, and
friend A puts a "Like" on business C, friend B will not only
get an announcement about the "Like," but may have the business
recommended to them since they "Like" friend A. This is still
another route of communication and an indirect marketing
opportunity that requires no more effort than a simple click.
Thus it is to any business' advantage to put a plug-in allowing
people to "Like" them on Facebook via the businesses' site.

"Share" a Little, Gain a Lot

"Sharing" is another process which allows users to spread
information about themselves and the products, news items or
events they enjoy across multiple networks. This level of
extra-connectedness in essence performs the same function as
"Like," but with more data given which people can use to
evaluate contacts and make connections.

"Like" simply gets a basic fact out there. "Share" will tell
users more about each other, allowing for the kind of networking
that drives modern business. It also expands the audience beyond
the immediate momentary location of Facebook to other sources
such as LinkedIn or Twitter. This further creates the potential
for any post to go viral, allowing it to spread quickly among
related yet distinct audiences.

Two-way Street

The communicative rather than broadcast model will serve
marketers well in the area of "Liking" and "Sharing." Yes, it
is good when users "Like" a business — it drives referral
traffic to the business and allows for more information to get
out there. However, equally good is when a business provides
"Likes" to others and for their material.

In the first, most mercenary example it will increase the
business' own traffic automatically. Consider friends A and B
from before. If friend A puts up a post that Business C likes for
whatever reason, friend B will see the "Like." This creates
another indirect marketing opportunity and referral traffic
automatically. So it's clearly to a business' benefit to be
active in the community and to consistently "Like" things that
are interesting to the business.

Indirectly, it creates goodwill in the community. The model of
the Internet is a place where people exchange ideas and
information, so people respond well to good comments. If business
C "Likes" friend A's post, then friend A may "Like" them in
return, for reciprocity if nothing else. This can be amplified by
providing well-thought-out, insightful and proper comments on
various walls throughout a given Facebook community.

At its roots, Facebook "Likes" and social networking "Shares"
create opportunities to be more involved, and they reward
increased and thoughtful involvement more than automatic,
disinterested participation. Actively read through communities
touching on a brand's interests and look for the "Likes" and
referrals others are following. Provide commentary for your
brand, as well as for the interests of others, and people will
respond out of courtesy. The brand that behaves like a human will
receive human consideration, while the brand that acts like a
robot will be blocked out automatically.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

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   Clean links should point to the Author's links without
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* You are not allowed to Change or Delete any Words or
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.....................................

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The content of this article is solely the property
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http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Blog Writing - Ghostwriting Dos and Don'ts

See TERMS OF REPRINT to the end of the article.

Article Description:
There are still some misconceptions about ghostwriting that
pop up from time to time. To that end, it can be helpful to
clarify the nature of ghostwriting and how it relates to
creating a high-quality blog, particularly through examples
of some of the best and worst practices that can pop up when
employing a ghostwriter.


Additional Article Information:
===============================

879 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-09-06 10:00:00

Written By:     Enzo F. Cesario
Copyright:      2011
Contact Email:  mailto:ennzo.f.cesario@...



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Blog Writing - Ghostwriting Dos and Don'ts
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Much of the content on the web is produced by ghostwriters. This
isn't immediately obvious, but it really has become a standard
practice across the web as a whole, mainly because it's an
efficient and reasonable compromise. Sometimes the creator of a
product or website just doesn't have the written communication
skills necessary to actively promote their brand via blog.
Similarly, a talented writer might lack the name credibility to
break into writing about something on his or her own reputation.
These two talents join their resources and produce a blog in the
name of the creator, but with the talents of the writer, and
everyone goes home in a limousine; the writer gains valuable
experience and hopefully a good recommendation when they
eventually move on to other projects, and the content promotes
the brand.

That said, there are still some misconceptions about ghostwriting
that pop up from time to time. To that end, it can be helpful to
clarify the nature of ghostwriting and how it relates to creating
a high-quality blog, particularly through examples of some of the
best and worst practices that can pop up when employing a
ghostwriter.

Do be involved

Hiring a ghostwriter is not quite the same thing as hiring a more
traditional writer. Normally a writer is employed to write
something in his own name, from his own ideas and for his own
purposes. Even a writer hired to convey a brand message is
allowed his own identity to a certain extent. But a ghostwriter
is writing on behalf of and to an extent as the name of the brand
or creator of the brand.

  This means that the "idea man" behind the brand needs to work
very closely with the ghostwriter to discuss topics, posts and
commentary. Yes, notice that commentary is included: Any good
blog includes a very active comments section from which good
ideas can be brought to light, and the replies of the ghostwriter
to these comments must reflect the same persona he adopts as the
author of the blog. This requires bouncing ideas and the nature
of replies off the idea man and keeping things in theme, as it
were.

Don't Micromanage

This may seem to contradict the prior point, but the two actually
compliment each other. Yes, a ghostwriter must work very closely
with the "name" they are writing under to make sure that the
content produced is in line with the authorial vision of the
brand. However, there is a reason that a brand hires a
ghostwriter, and that reason is his expertise. The writer knows
the way he is comfortable writing and knows how to communicate in
that medium. This means that any brand that hires a ghostwriter
must be comfortable bowing to his experience in the field he has
chosen and listen to his advice.

The reason for this is to create consistency. Part of maintaining
a good ghostwriting image is projecting a consistent voice and
style of writing from issue to issue. If there is a lot of call
behind the scenes to change the tone or content of a blog, the
message eventually will become schizophrenic and fail to keep
readers' attention because it can't stay on message.

Do consider outing your writer

This is a risky decision, but it can be a vital one. Sometimes a
relationship with a ghostwriter can develop so thoroughly that it
becomes obvious they need to be taken on full time. Ghostwriting
is, by its nature, a tenuous and temporary relationship, but it
can also serve as a sort of internship leading to long-term
agreements. Perhaps the blog is incredibly successful and the
writer justifiably would like a bit more recognition for his
work.

This kind of announcement should be handled carefully but
honestly, explaining the good work that the ghostwriter has done
and the nature of the decision to bring him out in public. It
will definitely have consequences; some readers are fickle and
might feel upset they weren't reading the "real" thing, but in
general most people will stay for the good content they have
grown accustomed to.

Don't settle too fast

As mentioned, ghostwriting is a good choice for people who want a
more temporary relationship. Some blogs are by nature very
short-term projects, such as a blog intended to serve as
advertising leading up to a particular product's launch and the
immediate period after the launch. Then the blog closes down
after serving its purpose, remaining online only as an archive
for interested parties, if at all.

In these cases, it's important to understand the nature of
ghostwriting and not force a blog past its lifespan. Let the
project go as long as it needs, and then move on to another,
possibly with another writer. No writer is perfect for every
project, and recognizing when new talent is necessary for a
project is a vital skill in getting good ghostwriters. However,
this requires being up-front and fair with the writer from the
beginning, and letting him or her know the temporary nature of a
project. Writers often get used to working from project to
project, but when they don't know that a project is going to be
temporary, it can lead to them scrambling to fill the gap in
their schedule.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
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TERMS OF REPRINT - Publication Rules
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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

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   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
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   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
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.....................................

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Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Lance Metzger

Article Title:
How Dating Has Changed In The 21st Century

See TERMS OF REPRINT to the end of the article.

Article Description:
With an article title like this, one might assume that I am ready
to tell you some extraordinary news about a new dating
environment. Sure, the Internet has introduced one more way for
people to meet, but does that actually change the dating scene?


Additional Article Information:
===============================

974 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-09-06 12:00:00

Written By:     Lance Metzger
Copyright:      2008-2011
Contact Email:  mailto:lance.metzger@...



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How Dating Has Changed In The 21st Century
Copyright (c) 2008-2011 Lance Metzger
NSA Dating Site
http://www.nsadatingsite.com



With an article title like this, one might assume that I am ready
to tell you some extraordinary news about a new dating
environment. Sure, the Internet has introduced one more way for
people to meet, but does that actually change the dating scene?

Interestingly, a friend of mine met his current wife online, but
not from across country, rather from across town. The two of them
lived just five miles apart. Jokingly, we have talked about it
from the standpoint of "you could have met, if only you had been
willing to get out more." But it was not that easy. Sure, in
theory they probably could have met when they were out and
running around, but if you talk to both and ask them the places
they go and the people they know, the chances of actually having
met were entirely unlikely.

He is a Baptist and she is a Catholic. He is a blue-collar
worker, and she works for a dentists' office. He goes to
football games and hangs with his friends, and she used to go to
the bar with the girls. Although they both lived in the same
small town and graduated from the same high school, none of his
friends had ever met her, and none of her friends had ever met
him or his friends.

The two of them were so close, and yet so far apart from one
another.

The Internet was instrumental in bringing the two together. They
were introduced to one another through their respective personal
profiles on dating websites. After a couple of exchanged emails,
they turned first to Yahoo Chat, and then they orchestrated a
personal meet for dinner at a local restaurant. I guess you can
say the rest is history.

After a nine-month courtship, the two were married, and they have
been married now for two years.

Lessons To Be Learned

Ah yes, I am one of the guys who write about online dating. So, I
got the idea to start asking questions. I wanted to know what if
anything could have impacted this hookup in a negative way. Now
and again, I will ask a question and wish later that I had just
kept my mouth shut. In a way, this was one of those situations,
and you will see why in a minute.

Both indicated that a picture on a profile is absolutely
essential. Neither was willing to talk to anyone who hid behind a
computer on the Internet. Had either one not included a picture,
neither would have responded to the others' email.

Both had been doing the online dating thing for a couple years.
So, both had scars from the experience.

She said that one should never lie in a profile. She said that
when she chatted guys online or met them in person, she was keen
to listen to everything she was told. She was looking for
discrepancies between what was said in chat, in person and in the
profile. She said that when she first started the online dating
thing, she did not pay much attention to those things, but she
later found that these little red flags were a good indication of
bigger red flags that she would not want to discover later.

Both suggested one of my standard pieces of advice was completely
valid. I have always said that we should get to know one another
a bit better, before we start making commitments to one another.

She said that guys, who were quick to jump into a commitment,
were not only nerdy, but also desperate for a good reason. He
said that girls were quick to declare love or commitment usually
turned out to be scammers looking to make a quick buck. He said
that within days of the first declaration of love, she would
always be asking for money, and she would pitch a fit if you told
her no, after all she would say, the two of you shared something
special.

She said there was two emails that she dreaded receiving from
guys. She said any email that employed cheesy pick up lines would
not be answered ever. She said that if I guy wanted her
attention, he would need to give some thought to his emailed
words. Second, she said that if she wanted to see a guy's male
part, she would invite him to her house for the night. She did
not want to see him in an email message.

He said there was two emails that he also dreaded receiving. He
did not want to hear "I love you" at all, nor did he want to be
spoken to in a condescending way. I asked him what he perceived
to be "condescending". He said words like, "sweetie",
"dear" and "honey" were immediate turn-offs, as he perceived
those women to be professionals looking to get paid for their
dates.

All Went Well To This Point, And Then...

You know I am the type of person who is not easily embarrassed.
The interview had been going well, and then I asked the wrong
question to the wrong person. And it all changed, just like that.

I asked my friend and his wife whether they had ever got together
with someone just for fun, like a one-night-stand type
arrangement. Both had said yes, and then I regretted having asked
the question. My friend's wife indicated that she had one real
good "friend with benefits", and as a single guy, I might enjoy
some of the activities they liked doing.

If I had stopped here, then everything might have been all right,
but I asked what she meant.

Immediately, the alarm went off in my brain signaling too much
information! I turned beet red and she laughed. And to this day,
I have never lived down that moment in time.






---------------------------------------------------------------------
Lance Metzger writes about relationships, offline and online
dating. Our no-strings-attached dating site has become a popular
online adult dating destination, due to its large membership
base of people looking for relationships of all kinds. Learn
more at: http://www.nsadatingsite.com/


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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Press Preferences - Blogging Software Explained

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Article Description:
Understanding a few of the more common blog creation
software programs can help any blogger make an informed
choice about their particular needs and get their message
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Press Preferences - Blogging Software Explained
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



One of the biggest advantages that the web offers is the relative
ease of developing tools catering to the needs of a particular
user set. For every ten people who want to perform a specific
task, there will be ten ways for them to do it because each will
have ten different needs to address. Blogging software is an
excellent example of this phenomenon as there have been numerous
blogging programs that have arisen since the advent of
Livejournal in the late 1990s.

Understanding a few of the more common blog software programs can
help any blogger make an informed choice about their particular
needs and get their message out in the most efficient way.

Livejournal

Livejournal is the earliest, albeit not the simplest, of the blog
creation programs introduced. It began as an early form of social
media networking software; the emphasis was on friends sharing
their journals online with one another. As such, it has a
multitude of features aimed at creating a mutually-supporting
network of watchers and friends.

There are groups that can be joined and monitored for content
relating to the blog's interest, which is a key tool in
generating involved commentary. Similarly, it is easy to
subscribe to specific blogs and monitor them on the "friends"
list for the same kind of content. The Livejournal software also
is used by a number of blogs, such as Deadjournal and
Insanejournal, and was used by Greatestjournal before GJ went
under. Thus, a great many people already are familiar with its
functionality and there is a large user base to tap into.

On the other hand, it isn't the simplest system to figure out,
with some friends functionality buried under several layers of
interface. Additionally, it suffers from a certain juvenile
reputation, being firmly associated with high school students in
many minds. The audience is still big, but it has its limits.

Blogger

Blogger is one of the most commonly used blogging programs out
there. It has the advantages of being very simple and more or
less omnipresent. It's become so common to use that the
.blogspot portion of a url has become inextricably associated
with blogs of all types, be they serious or more casual in
nature.

The simplicity of Blogger is its strongest advantage. It doesn't
bury the user in options, making the process of setting up and
getting a blog moving very easy. Blogs can be tagged and
disseminated on short notice, and there are a number of templates
available to customize a blog's appearance.

On the other hand, the simplicity of the interface is a slightly
shallow concept. Blogs can be tagged, but they can't be
categorized within the blog itself. This makes organizing a
Blogger blog a bit difficult. Going further, templates cannot be
edited easily — doing so requires CSS and HTML knowledge. Any
business hiring a blog writer to use the Blogger software will
need to stipulate that CSS and HTML editing knowledge are a must
as well.

WordPress

WordPress is growing in popularity as a blog platform because it
offers a compromise between simple but limited options like
Blogger and the more robust yet incredibly complicated options
such as Movable Type. WordPress is essentially a word processor
built into a publishing package.

A whole slate of editing options are available for writing the
blog itself, such as font and formatting adjustments, and the
option to edit in visual style or to go right to the HTML if the
blog writer is comfortable with that. There are options to make a
quick post with very little adjustment as well as options to make
a more complex offering with jumpcuts, embedded video and
elaborate pictures. Also, the templates can be adjusted without
knowledge of HTML, allowing for much more customization.

Moveable Type

This is an unusual entry into the software. It is very well known
and incredibly powerful for people who know what they're doing.
However, it is also notoriously difficult to install properly and
even harder to use to its full effect. MT offers many options for
customization, but then so does being able to program in computer
languages such as HTML and C++. This is an option not for the
beginner, but for someone already experienced with blogging and
computer language in general who wants full control of every
aspect of his or her blogging experience.

Self Made

This is a bit of a trick in that it isn't explicitly a blogging
software program. Instead, some users do elect to simply make
posts directly onto their front page using the basic text
software of their site. This has a certain simplicity to it,
minimizing the need for complicated installs. However, it also
has an unfinished look about it, and severely limits the options
of what can be accomplished, and as such is an option more to be
avoided than embraced.

As a final note, it is fairly easy to get a hold of these
blogging programs. Before committing to any one of them, a user
should create a "dummy" account for each and try a few sample
posts to see how they like working with the software. This will
make the entire process a bit more complicated up front, but will
ensure that the company gets the tool it most needs.






---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/


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A Free-Reprint Article Written by: Coalton Reynolds

Article Title:
When A Strong Woman Can Make You A Better Man

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Article Description:
Behind every man, there is a strong women. After my recent
split with my girlfriend of two years I have found myself
thinking how much I have changed. At first, I just thought I
was only different around her, but now I seem to be a
totally different person.


Additional Article Information:
===============================

625 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-09-08 12:00:00

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Copyright:      2009-2011
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When A Strong Woman Can Make You A Better Man
Copyright (c) 2009-2011 Coalton Reynolds
NSA Dating Site
http://www.nsadatingsite.com/



Behind every man, there is a strong women.

After my recent split with my girlfriend of two years I have
found myself thinking how much I have changed. At first, I just
thought I was only different around her, but now I seem to be a
totally different person.

Does being in such a serious relationship make a man change?
Obviously spending a lengthy period of time with anyone will
change a certain aspect of your life, whether it be something
trivial, your fashion sense or in my case my masculinity.

I believe I was so infatuated with this woman, and I spent so
much time with her that I actually became "One of the girls".
At first I guess it sounds pretty bad, but really its not. The
easiest way to have an understanding of women is to spend time
with them, hang out with them. You pick up their habits and every
women wants a man to go watch a chick-flick with them, and not
with someone who is going to pretend to be interested.

Picking up a female's habits are really not that bad though, you
might find yourself talking to her about hair and clothes, but
the first thing you will notice is that you actually do take much
better care of yourself, and you have become a lot more polite.
These are the most obvious and the beginning signs that she is
starting to "mold" you.

Whether a women wants to admit it or not, when they are in a
relationship with a man, they see us for what we are and then
they see the potential. They like to change a man to make him
more attractive, for their pleasure and maybe their reputation...
I don't know, but its true.

You will find yourself dressing in clothes that she has picked
for you which "improve" your appearance, but do they? I doubt
that there is one guy out there who hasn't received a bad
present from a partner, the majority of these will be clothes,
matching jumpers, bright shirts, floral patterns and the dreaded
skinny jeans.

I used to be a long haired surfer dude, (who couldn't surf), and
now with the "guidance" of that special lady I have short neat
hair, and I guess you could say I dress preppy. Huge
transformation?

Well I can let you into a secret, most men can - but a lot of us
can't - learn how to say no! Tell her enough is enough, unless
you want to change.

Think of it this way, the A-list celebs we all see on TV don't
pick their own clothes, they have personal shoppers - women they
pay to tell them what to wear! And us the lucky guys have it
free.

I'm not just saying that women control what we wear, they also
control what we eat, our mannerisms and the way we look at other
women. Well done girls!

I can honestly say some women have such power to make a man look
at the floor when a hot women walks into the room! I know this
because I was with a very "powerful" woman.

But if you know how to control it you can avoid it, and another
secret women think we don't know is that they indirectly use sex
as a weapon. Think of that however you might, but it's true.
Women control us, and we let them, and we love them for doing it.
It does make us better people, and we love them for it.

One day women will rule the world, although at the moment it may
be from behind the scenes. Either way, no man will ever be more
powerful, than the woman who made him.






---------------------------------------------------------------------
Coalton Reynolds writes about dating and relationships.
If you are exploring the online adult dating scene, you
may want to consider http://www.nsadatingsite.com/
due to its large membership base of people looking
for relationships of all kinds.


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http://www.nsadatingsite.com/



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A Free-Reprint Article Written by: Titus Hoskins

Article Title:
Online Fax - 10 Reasons To Get An Online Fax Service

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Article Description:
Online faxing is the new more modern way to fax. If you or your
company is not using an online fax service, here are 10 good
reasons why you should get it.


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===============================

560 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-09-12 08:00:00

Written By:     Titus Hoskins
Copyright:      2011
Contact Email:  mailto:contact@...


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Online Fax - 10 Reasons To Get An Online Fax Service
Copyright (c) 2011 Titus Hoskins
Bizware Magic
http://www.bizwaremagic.com/



Internet or online fax is simply using your email system and your
web connection to send and receive all your faxes. Of course, you
do also need an online fax provider who will act as an
intermediary on your behalf for a small monthly charge. Your
messages are sent as email attachments, usually in Tiff or Pdf
format, but there are many other formats one can use.

Online faxing has become extremely popular, both with individuals
and companies, mainly because it is a better way to fax. With
this in mind, here are 10 reasons you should consider getting an
online fax service.

1. Cost-effective. This new modern way of faxing is much more
cheaper than the conventional method. Plus, you have no need to
buy papers, inks and toners.

2. Easy To Use. Sending a fax is as easy as sending an email, and
we all know how to do that. You can send your fax via email or
you can simply log into your online account to check and send
your messages. Many providers also have a desktop application
which you can use for faxing.

3. Complete Portability. You can send and receive your messages
from any mobile device such as a smart phone or laptop, as long
as they are connected to the web. This means your business is no
longer confined to the office or office hours.

4. Less Clutter. Mainly because all your messages are in digital
form, they can be easily stored online or on your computer. No
more rumbling throw a pile of old faxes to find the one you want.
All your important messages are just a click away.

5. No Dedicated Phone Line. Since everything is handled online
and through your computers, there's no need for an extra fax
phone line. This means starting up a business or company can be
done much cheaper. There is also no need to purchase a fax
machine.

6.Fax Broadcasting. You can import your contact lists and send a
single fax to many recipients at once with a few clicks of the
mouse. Simple and efficient way to contact all your clients or
customers.

7. No Junk Faxes. Since we are talking about using email, you can
set-up rules to block any unwanted messages or faxes. This will
save you a few headaches and a whole lot of time.

8. Corporate Plans. There are corporate fax plans available from
most providers and these plans can be custom designed to
perfectly match your needs. You can also opt for a virtual PBX
service which encompasses voice mail, forwarding and even a
virtual receptionist. This again will save you money.

9. Completely Scalable. Online fax services are completely
scalable for your business. If you should need to scale up or
down, this can be quickly done without the need to install any
extra hardware such as fax machines and dedicated phone lines.

10. Competitiveness. Using a faxing system which is directly tied
into your computers and the Internet, can be extremely beneficial
to say the least. It will also make your company more efficient
and competitive simply from the fact your business is open and
reachable 24/7, 365 days of the year. If you're not using it,
just keep in mind, your competitor is probably already using it.
But again, like any business decision, it's your call?




---------------------------------------------------------------------
For more information on Internet Fax Services use this handy
online Fax Comparison Guide to get your own:
http://www.onlinefaxguide.com
Or if you want more detailed information on Internet Faxing try
here: http://www.bizwaremagic.com/internet_fax_service_guide.htm
Titus Hoskins Copyright. This article may be freely distributed
if this resource box stays attached.


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   The Digital Millennium Copyright Act
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.....................................

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   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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* You may not use sentences from this article as an input
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A Free-Reprint Article Written by: Dr Jeannette Kavanagh

Article Title:
How to Eliminate Anxiety and Panic Attacks

See TERMS OF REPRINT to the end of the article.

Article Description:
The fact that you can't explain why you feel so terrified is
often the most upsetting, but there are ways you can learn to
learn how to send those fears packing.


Additional Article Information:
===============================

895 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-09-12 10:00:00

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Contact Email:  mailto:jeannette@...


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How to Eliminate Anxiety and Panic Attacks
Copyright (c) 2011 Dr Jeannette Kavanagh
Calming Words
http://www.calmingwords.com/



How to Eliminate Anxiety and Panic Attacks

If want to eliminate panic attacks from your life, this article
sets out a simple way to do just that. Unlike far too many people
on the Internet, I don't claim that this is my original
discovery. Or that it's the only cure. It works, and it's been
known to work far longer than I've been around - and that's a
while.

In this article I offer you a beautifully simple insight into
your panic attacks which will change your reaction to them. It is
only by changing your reaction to your panic attacks that you'll
ever be free of them. So what is that insight?

"Accept your panic symptoms and ....they'll go. Fight them, and
they'll intensify."

Look at that word 'intensify'. It's about tensing up. Becoming
worried and even more panicky about....what? Your feelings of
panic. Once you really, genuinely, understand that they're only
feelings, you'll also come to accept that those feelings can't
harm you.

Yes, I know that they're frightening and uncomfortable feelings.
But you're not in physical danger. You're not having a heart
attack. Answer this question honestly:

"In the past, has tensing up and worrying even more about having
a panic attack helped those feelings to dissipate, to go away?"
Your honest answer? I know it's NO.

Just so you're very clear: tensing up and fighting your symptoms
of panic help did not help in the past. It will not help you
today or in the future.

One person selling his e-book on the Internet claims that this
'float with your panic' insight is his unique discovery to send
panic away. The truth is that we've known for decades that
instead of fighting panic feelings and tensing up, you must take
a counter-intuitive approach. You feel fear, intense enough to be
called terror, but to eliminate panic attacks, you must just
accept those feelings. More than four decades ago, the Australian
General Practitioner the late Dr Claire Weekes advised people
that instead of fighting panic and tensing up, they should float
into their panic, and welcome it like an old friend who couldn't
harm them.

From my counselling practice helping people with all sorts of
anxiety disorders, I know that you know there's nothing to fear.

That's at a rational level. Not on an emotional level.

At an emotional level, you still feel overwhelmed. For many of
you, the fact that you can't explain why you feel so terrified
is often the most upsetting. Especially when those panic attacks
come out of the blue when you're enjoying a day out with friends
at the Mall, or at the movies. For absolutely no reason, your
pulse starts racing, your mouth goes dry, you feel faint and most
of all, you feel terrified that people around you will notice
your panic attack and think you're weird.

The Panic Cycle is Fear of Fear Itself Once you accept that
there's no real danger, you'll see that your real and lingering
fear is the fear of the panicky feelings – fear of losing
control, of feeling your heart race, and seeing your hands shake.
Then there's your related fear: that other people will notice
and they'll think you're stupid or crazy or at the very least,
nervous. In our world of over-confident people, no one wants to
look nervous. Believe me, if you let those inappropriate messages
of fear come and do their worst, you'll learn how to send those
fears packing.

So to summarise: When your pulse races, your heart pounds, your
hands shake, do the opposite of what you normally do.

Stop.

Smile... even though you mightn't want to

B r e a t h e... d e e p l y... and slowly

O b s e r v e... almost as if you're a Scientist observing an
interesting experiment.

Observe your fear floating away.

Mimic Mother Nature - Flow With the Hurricane Just as the grass
and the trees sway with the cyclones, rather than rigidly resist,
let your fear feelings come. Then, just observe your feelings as
if you're watching a science experiment.

You might want to practise that simple approach at home a few
times. You'll soon see how well it works. I know you can make
yourself feel great fear. Bring back those memories of your last
panic episode. Right now. Recall every detail. Feel those fear
symptoms and now.... just accept them.

That's right. I'm not saying try to do anything. I'm not
saying try to relax. I'm not saying try to divert yourself from
your fear-filled thoughts.

I am saying do absolutely nothing. Just accept your fear-filled
feelings for what they are: they're only feelings that can't
hurt you. They're feelings that make you uncomfortable but
they'll quickly settle down if you lose your fear of them. If
you lose your fear of having a panic attack, you'll eliminate
panic attacks from your life.

When you recognize your role in your own panic episodes, you're
90% closer to being able to eliminate panic attacks. Next time
you feel the first fluttering of fear and panic follow the simple
steps above. If you've been experiencing anxiety and panic
attacks for a while, it's your fear of the fear-filled symptoms
that feed your panic. You have become a major part of your
problem. But you're also the total solution.






---------------------------------------------------------------------
Dr Jeannette Kavanagh has a counseling and coaching Practice in
Melbourne Australia, to help people find their unique solutions
to anxiety and panic attacks. For over two decades, Jeannette has
helped thousands of people overcome anxiety and panic attacks.
Visit her website http://www.calmingwords.com/ to sign up here
for a FREE MP3 (http://www.calmingwords.com/relax_on_cue.html)
"Relax on Cue".


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A Free-Reprint Article Written by: Norm Howe

Article Title:
Where Will FDA Target Next?  What IVD Manufacturers Should Know Before Their
Next FDA Audit

See TERMS OF REPRINT to the end of the article.

Article Description:
Medical device manufacturers are always interested in knowing
what FDA's next area of focus will be. Well, if you're an In
Vitro Diagnostic manufacturer you might review your measurement
systems.


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===============================

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Distribution Date and Time: 2011-09-12 10:15:00

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Copyright:      2011
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Where Will FDA Target Next?  What IVD Manufacturers Should Know Before Their
Next FDA Audit
Copyright (c) 2011 Norm Howe
Validation and Compliance Institute
http://www.vcillc.com



  Medical device manufacturers are always interested in knowing
what FDA's next area of focus will be. Well, if you're an In
Vitro Diagnostic manufacturer you might review your measurement
systems.

Medical device manufacturers know that their production processes
need to be validated. <a
href="http://vcillc.com/evolution%20of%20validation.html"
target="_blank">Process validation</a>, as you know, depends on
a foundation of measurement. The testing of raw materials,
intermediate products, final products, and the measurements of
process parameters during production must all conform to the
Medical Device Good Manufacturing Process regulation, 21 CFR 820.

The regulation says that for receiving, in-process, and finished
device acceptance "Each manufacturer shall establish and
maintain procedures for ... inspections, tests, or other
verification activities."

The regulation further states in "Sec. 820.72 Inspection,
measuring, and test equipment.

(a)...Each manufacturer shall ensure that all inspection,
measuring, and test equipment, including mechanical, automated,
or electronic inspection and test equipment, is suitable for its
intended purposes and is capable of producing valid results."

This section of the regulation has a lot of implications. One of
which is that all of your instrumentation has to be properly
calibrated. Any standards that are used to calibrate the
instruments need to be traceable to a nationally or
internationally recognized organization like the National
Institute of Standards and Technology, NIST.

For instance, any scale that is used in your manufacturing
process must be calibrated relative to a NIST traceable weight.
You must keep a record in your files that proves that your
standard weight is traceable to NIST.

Simple calibration is usually adequate for instruments that
directly measure physical or chemical characteristics. An example
of a direct physical measurement would be a temperature
measurement with a simple device, like a thermometer or a
thermocouple. A pH meter would be an example of a direct chemical
measurement.

However, if a more complicated measurement is done, then you must
validate the method. What do I mean by this statement? Some
measurements cannot be made directly. They may involve a
separation process wherein the analyte needs to be isolated
before that physical or chemical measurement can be made.

This happens if you are using a more complex method, like an HPLC
or an enzyme assay. These methods must be validated through a
process called Analytical Method Validation (AMV).

In a moment we will briefly review the components of AMV. But
first let's discuss the purpose of AMV. The answer, of course,
is to make sure that the analytical method itself is a high
quality operation. In other words, we want to prove that the
method is accurate, precise, and otherwise capable of telling us
what we need to know about the analyte.

And how do we find out whether our measurement system is
accurate, precise, and otherwise capable? We measure it. Unless
we have measured the measurement system we have no knowledge
whatever that the numbers it generates are any good at all.

Any money spent running manufacturing processes with unvalidated
analytical methods is wasted. In fact, it's worse than wasted
because it makes us think we have a reliable number when the
reality is that we know nothing. If we didn't run any test at
all, at least we'd know that we know nothing.

There are eleven main components that need to be considered for
an analytical method validation protocol. These factors are to be
applied to each and every laboratory test that is critical to the
IVD manufacturing process, as well as the stability program, and
any process validation.

Not all of the eleven factors may apply to each type of testing
that is performed. However, a thorough review must be done in
order to ensure a complete protocol has been written.

The factors are Specificity, Linearity, Accuracy, Precision,
Robustness, Range, Detection Limit (LOD), Quantitation Limit
(LOQ), Ruggedness, Selectivity,and System Suitability.

When you validate your analytical methods, you assure that the
numbers that you generate are believable – believable by you, so
that you can make good business decisions, but also by the FDA
when they inspect your facility.

In conclusion, if you are an IVD manufacturer you should review
the measurement systems that are critical to your manufacturing
process. If any of those measurements are not simple, direct
physical/chemical methods, they need to be validated.






---------------------------------------------------------------------
Norm Howe is a Sr. Partner at Validation and Compliance Institute, consultants
for the pharmaceutical and medical device industries. He got his BS at UC,
Berkeley, and a PhD in chemistry at UCLA. He is an adjunct professor of
Regulatory Science at the University of Michigan, Ann Arbor.  For more
information about GMP training see http://www.vcillc.com


--- END ARTICLE ---

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.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
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   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
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*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Norm Howe can be reached at:
   info@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:info@...



.....................................

If you need help converting this text article for proper
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The content of this article is solely the property
and opinion of its author, Norm Howe
http://www.vcillc.com



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