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#616 From: Ronald J. Saunders <submissions@...>
Date: Fri Apr 1, 2005 7:48 pm
Subject: Maxmillian's Gold: Building Great Websites from Templates
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Article Title:
==============
Maxmillian's Gold: Building Great Websites from Templates

Article Description:
====================
Building a website from a template can save you lots of time and
frustration. In fact, building a website from a template is the
most efficient process for people to get their website up and
running in a relatively short period of time.


Additional Article Information:
===============================
1845 Words; formatted to 65 Characters per Line
Distribution Date and Time: Fri Apr  1 14:48:38 EST 2005

Written By:     Ronald J. Saunders
Copyright:      2005, All Rights Reserved
Contact Email:  mailto:ronald-j-saunders@...

Article URL:
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For more free-reprint articles by this Author, please visit:
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Maxmillian's Gold: Building Great Websites from Templates
Copyright © 2005 Ronald J. Saunders, All Rights Reserved
MaxmillianSoft Software
http://thephantomwriters.com/ronald-j-saunders@thephantomwriters.com



Building a website from a template can save you lots of time and
frustration. In fact, building a website from a template is the
most efficient process for people to get their website up and
running in a relatively short period of time.

There are a variety of appearances and layouts to choose from
when browsing through the thousands of available website
templates. It all depends on what you might have in mind as to
what you would like to do with your site design. If you need a
website to host games you can find a templates for that; if you
need a website to advertise your home based business you can find
that as well. The variety and range of website templates is very
broad and comprehensive.

Graphics - A good website template comes with graphics that you
    can tweak to your own desires. You can replace the existing
    photos with your own pictures, that you may already have on
    your computer, to customize the website. You can also have
    your company logo placed directly onto the website for easier
    brand recognition.

Content - The content that you want to put on your website will
    determine which type of template you will finally choose to
    utilize. There are a wide variety of categories of website
    templates that you can browse though to find just the right
    kind of template for your own website.


WHY USE A WEBSITE TEMPLATE?

Truthfully, there are dozens of reasons why you would want to use
a website template to build your professional website. You will
find a few of these reasons listed below.


CONTINUITY OF APPEARANCE

Using a website template allows your website and all the pages
in it to have a good flow and continuity in appearance. When
building a website you want the visitor to your site to be able
to have the same links on each web page so that they can easily
navigate the site. Imagine if you built the HTML yourself and
had trouble getting the link for “home” in the same spot on each
page. Using a template allows you to easily have all of your
sites links in the same spot with the same design. Additionally,
you company logo will appear in the same place on every page, as
well as information about contacting you.


INCREASING SALES WITH A SHOPPING CART

A good website template will also allow you to add a shopping
cart to your site with little to no effort. As you probably
already know, a shopping cart allows your customers to pick out
the items that they want as they go. This way they do not have
to go back and forth from the product page to the payment page.
A shopping cart simplifies the purchase process for your site
visitor, which in turn will increase your sales. It has been
proven in testing that a good quality, easy-to-use shopping cart
will actually increase your overall sales and reduce your amount
of lost customers from your purchase pages.


COMMON QUESTIONS CONCERNING THE USE OF WEBSITE TEMPLATES

People generally have lots of questions for website template
providers. Some of these questions include the formats of the
template and what they are allowed, or not allowed, to do with
the template. Most website template providers use Photoshop and
HTML formats for the display and distribution of their templates.

As far as what you can do with a purchased website template: you
can use it to create a website, but cannot resell the template to
others. Nor are you allowed to claim intellectual property of the
template or make more than one project from the same template.

For most users, this is not a significant issue because you are
allowed to make any modifications to suit your purposes.  This
includes using your own copyright and removing the copyright of
the seller of the template.  If you chose to have a custom
website designed for you, you are likely to encounter the same
intellectual property issues.  As an example, most designers will
reuse their own cascading style sheets or Java Scripts for menus
so that they don’t have to recreate the work that they have
already done.  These scripts are therefore, their intellectual
property.   When in doubt always ask before you buy the product.
Most distributors of website templates include an FAQ (Frequently
Asked Questions) page on their website for more detailed
information.


SAVE YOUR VALUABLE TIME

If you do not have a great deal of experience designing websites,
it can take weeks to complete your site and you will still most
likely have to consult people who have hands-on experience to
walk you through the basic processes. Even if you do have
experience building websites, a template can still be a real
time saver.

The cost benefits are noticeable as well. Simply put, buying a
website template is a great investment. Anything that can help
you to get to the business of selling your product or service
faster is definitely a worthwhile investment. Add to this the
fact that you know that you will be creating a quality website
design that your visitors will appreciate. If you build your own
website and run into difficulties which take more time, then
you are losing the business of customers that could have been
visiting your site during that time period. Buying a template
also keeps you from having to pay a website designer...and keeps
you from having to wait for them to complete the project to your
satisfaction.

One of the biggest down sides of using a website designer to
build your website for you is that you are having to lay out lots
of cash on an idea unseen! Sure, you can discuss at length with
the designer that you will hire as to what you would like your
site to look like and accomplish, but it is nearly impossible
for a designer to have the same vision of a site that you have
in your own head. Whose to say that at the end of the lengthy,
expensive process of designing your website, that you will not be
disappointed with the final outcome, but agree to use it so that
you can get down to business? This is one of the best arguments
for using a website template instead of hiring a professional
website designer. Having the ability to see the actual design
before laying down your hard earned money, you are assured that
you will not be disappointed with the final outcome.


CUSTOMIZING YOUR SITE

The website template that you purchase can be set up just as it
is, or you can customize it to your own specifications. This is
totally up to you and how much individuality you want or need in
your particular website.  If this is a website for your friends
and family, then perhaps going with the basic template is what
you want, if you are a business who is competing with similar
sites, then perhaps you want to individualize it to a larger
extent.

It is easy for most people to customize their website using
their purchased template. The templates come with easy to
follow instructions and offer a wide range of answers to common
questions. All templates are provided with source files, and you
only need to tweak the source code with your custom changes.
Using HTML editors in conjunction with Adobe Photoshop makes
customizing your website a breeze.

Some people wonder if they have the necessary skills to use a
website template. The skill set that is required depends on what
you want to do with the website and the level of customization
that you want to implement. If a simple website is all that you
want with little customization, then only beginner level skills
are needed. Obviously, the more you wish to customize the
website, the more skills you need. Overall though, if you have
patience and read the instructions and help manuals, most
Internet users can build their website from a template.

In order to download the available website templates, you will
need to have unzipping software. If you do not have unzipping
software it can easily be found through a search on the Internet
or you may download a minimal, but free and useful, tool, at
http://www.Maxmillian.com.


GOOD PLANNING WILL PREVENT OF HOST OF PROBLEMS

Choosing the right template for your particular website does take
a little bit of thought. The easiest way to choose the template
is by browsing sites such as Maxmillian.com and their many
categories of websites. This allows you to find the type and
style of template that best suits your needs. As a website
builder, you should only buy the templates that you actually
need. Depending upon your planned use for the site, you can
decide how in depth the template really needs to be. If you only
need a company logo template, then buy that; if you need a flash
intro template buy that. If you need it all, that is available
too.


WHEN UNIQUENESS IS IMPORTANT

Some sites that sell website templates offer a membership whereby
you can have access to multiple website templates as long as you
remain a member. This sounds like a good idea at first, until you
start to consider that the templates that you are downloading
have also been downloaded by potentially thousands of other
users. This means that your site will look the same as many
other sites...potentially thousands of other people’s sites.
Maxmillian.com does not offer a membership; instead they offer a
single point of sale template. What this means is that you are
able to purchase a template and then that template will never be
sold again. This insures that your site will have a high level
of individuality to it. Do keep in mind however, that others who
bought the template before you, and did not choose the single
point of sale option, will be using the same template. Before
buying your template, you can see exactly how many people have
actually bought the rights to that template before you, giving
you the option of knowing how unique your template design will
actually be.  You should also visit your competitor’s sites to
assure yourself that you will not be duplicating their website.
From a practical point of view, except for affiliate storefront
sites, you probably won’t encounter the same template being used
over and over.  Google states that they track over 8 billion
websites from their search engine, so if you do some quick math
the odds are definitely in favor of using a template to build
your website.


IN CONCLUSION

There are so many reasons to use a website template. Whether you
want to save money, time, or simply want to be in control of
your site without having to rely on web designers, a template is
for you. The templates allow for individuality, customization,
and are much easier to use than you may think. Check out
Maxmillian.com today and get started on building your own
high quality, professional and personally customized website.



---------------------------------------------------------------------
All articles in the Maxmillian's Gold Series are written by:
Ronald. J. Saunders, owner of http://www.Maxmillian.com

~~~ Maxmillian.com Provides Turnkey Website Services ~~~
Our company provides a comprehensive service of website
development, domain name selection and registration,
affordable hosting, and first class, high quality web site
templates. We are your resource for website authoring and
the home of MaxmillianSoft software. http://www.Maxmillian.com


--- END ARTICLE ---



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ABOUT THIS ARTICLE SUBMISSION

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#617 From: Torgeir Sunnarvik <submissions@...>
Date: Fri Apr 1, 2005 9:19 pm
Subject: How To Use Pay Per Click Ads Without Ruining Yourself.
article_dist...
Send Email Send Email
 
Free-Reprint Article Written by: Torgeir Sunnarvik
See Terms of Reprint Below.


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OF REPRINT when you use this article. Thank you.

Helpful Link:
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---------------------------------------------------------------------

Article Title:
==============
How To Use Pay Per Click Ads Without Ruining Yourself.

Article Description:
====================
Pay Per Click Ads may seem to be a very expensive way of selling
your products. But if it is done the right way, it can be a money
making machine on auto-pilot.


Additional Article Information:
===============================
802 Words; formatted to 65 Characters per Line
Distribution Date and Time: Fri Apr  1 16:19:43 EST 2005

Written By:     Torgeir Sunnarvik
Copyright:      2005
Contact Email:  mailto:webmaster@...

Article URL:
http://thePhantomWriters.com/free_content/d/s/money-machine-on-auto-pilot.shtml

For more free-reprint articles by this Author, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Torgeir_Sunnarvik


---------------------------------------------------------------------

How To Use Pay Per Click Ads Without Ruining Yourself.
Copyright © 2005 Torgeir Sunnarvik
Every Pleasures
http://www.everypleasures.com/



Pay Per Click Ads may seem to be a very expensive way of selling
your products. But if it's done the right way, it can be a money
making machine on auto-pilot.

Let's say that you have bought one of the many ebooks with
reprint rights that you can find online. Then you use the tools
that you receive with the ebook to set up your own web page on
your own domain. It's very easy and often done in just one hour
or two.

After your sales page is online and you have checked that
everything is working fine, you should go to Overture and open an
account. Then you start to make your keyword list. For that you
can use Overture's own keyword tool. It's quite good because you
can see how many times each keyword have been searched for the
previous month. That gives you a clue of how popular the keyword
is, and it predicts how many clicks you can get for that keyword.

When you search for keywords you should first look at your sales
page, for words that are relevant for the product that you are
promoting. Write all the words down or save them in a txt file.
You can also put in spelling mistakes in these keywords. There
are always a lot of searches with spelling mistakes. And these
keywords have often no bids. This site offer a tool to find
spelling mistakes.
http://www.seochat.com/seo-tools/keyword-typo-generator/

Now it's time to put all the words into Overture's keyword tool.
If you use the tools that are available when signing up for an
account, you should be able to see how high the bids are for each
keyword.

The words that have the highest number of searches are most
likely to have the highest bids, too. I have seen keywords that
have bids for $40 and even higher for each click. What you want
to find are the keywords that have high searches and low bids.
If you are lucky you can find words that have no bids on them
yet. Then you have the opportunity to have your ad on the first
position for only $0,10 per click. This is the lowest bid on
Overture. The minimum bid per click can vary among the company's
that offer pay per click ads.

By the way, that amount is what you should bid on all your
keywords. Try to find as many keywords as possible. It's better
to have 5000 keywords that you have low bids on, than to have a
few keywords with higher bids. That way, you will have a better
chance to earn money.

Remember that you get 1000 visitors for $100 if you bid only
$0,10 per click. So, if you are selling a product that costs $25,
and you sell around one unit per 100 visitors, you will have
earned $250 after getting 1000 visitors to your website. You
will have earned $250 for every $100 spent on your keyword ad
campaign.

You should also think about saving money when you write your ad.
Don't try to lure people into click your ad by writing about free
offers or any hype of that kind. You might get a lot of visitors
that way, but they will leave your site when they see that they
have to pay for your product. They are only using up your money
without helping you to make a single sale.

Instead you should write exactly what you are offering, and what
price you are asking for the product. That way you are getting
targeted visitors that know they have to pay the price you set
in the ad in order to get the product you are offering. To top
it off, you can offer them a test drive. If it's an ebook you can
put one chapter of it onto a auto responder in 5-7 emails. Then
send the messages once a day to the people that sign up for the
test drive.

Now you can sit back and see what results you get. Let the ad go
for a month and see how many clicks it takes before anyone buys
from you. If it's not bringing back enough money, you should try
to figure out what's wrong. Is it the ad or is it your web page?
Anyway, try to fix it and let the ad go for another month. When
you have a reasonable return of investment(ROI), it's time to let
the ad continue its run, without any more work on your part. Now,
your ad is running on auto pilot. Just remember to check it once
a month to see if the ROI is dropping. If it's not bringing in
enough money, you can then find another product, and do the same
thing all over again.



---------------------------------------------------------------------
Torgeir Sunnarvik, Norway
mailto:webmaster@...

Torgeir Sunnarvik is the owner and webmaster of
http://www.everypleasures.com/
His site offer free ebooks, ebooks with
reprint rights and marketing articles.


--- END ARTICLE ---



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TERMS OF REPRINT - Publication Rules
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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................
.....................................

This is a Free-Reprint article.
The requirements for publishing this article are:

.....................................

* YOU MAY NOT use this article in UCE (Unsolicited Commercial
   Email). Email distribution of this article MUST be opt-in
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.....................................

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.....................................

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   webmaster@...

.....................................

* EZINE AND WEBSITE PUBLICATION RULES

   YOU MUST leave the article and resource box unedited. You
   are only allowed to correct typo's that may be found in the
   text.

   You are allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as the words are not changed.

   All paragraph breaks MUST be retained in the locations
   designated by the writer of the article.

   You are NOT allowed to change the URL's listed inside the
   article, and you are NOT allowed to change the URL's in
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   You are NOT allowed to change our recommendations. You are
   NOT allowed to change the context of the article.

   You are also NOT allowed to delete the writer's Resource Box
   at the end of the article.

   For those who do not know what a writer's Resource Box is,
   it is the "About The Writer" text that appears at the end
   of the article.

.....................................

* THIS ONE IS VERY IMPORTANT...

   If you post this article on a website in a plain text
   format, you are NOT excused from respecting our Terms
   of Reprint as they apply to websites.

   First, you MUST honor All of the rules listed above.

   You MUST also set all URL's or Mailto addresses in the
   body of the article AND in the Author's Resource Box as
   hyperlinks (clickable links).

.....................................

* We are providing a FREE Text-to-Hyperlink Conversion Tool
   for webmasters who need an easy way to convert the plain
   text in this article to hyperlinks where required, for the
   purpose of meeting our hyperlink requirements:

   http://thephantomwriters.com/link-builder.pl

.....................................

If you find any of the rules to be unsavory or unacceptable,
please do not publish this article. While we are happy to make
the content available to you for your own use, we must insist
on having our rules and our TERMS OF REPRINT honored in full.


=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution service.

This article was submitted by thePhantomWriters.com through their
email address on Article-Distribution.com. This email was delivered
to you on behalf of our client, Torgeir Sunnarvik.

The content of this article is solely the
property and opinion of the author, Torgeir Sunnarvik
http://www.everypleasures.com/



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

ABOUT THE PHANTOM WRITERS ARTICLE DISTRIBUTION SERVICE

thePhantomWriters.com and Article-Distribution.com are
owned and operated by Bill Platt of Enid, Oklahoma USA.

We Own and Manage Nearly 150 Moderated Article Distribution Groups
on YahooGroups, Topica, MSN Groups, Google Groups, and SmartGroups.

We have a comprehensive database of double opt-in article
distribution groups (more than 200) where we can send our client's
articles. We only distribute an article to those groups that
advertise that they are willing to accept content on the topic
of the article we are distributing at the time. All distributions
are done "by hand," and all article groups are selected "by hand."
Articles are primarily distributed Monday through Friday.

To get an idea of the "topic niches" we serve, please review our
list:  http://thephantomwriters.com/x.pl/tpw/info/faq/32.html

The largest article distribution group that "We Own and Manage" is:
   http://groups.yahoo.com/group/Free-Reprint-Articles

To find more articles you can reprint, our archives contain another
1300+ reprint articles:  http://content.thephantomwriters.com

To Contact us directly, please use our Contact Form at:
   http://thephantomwriters.com/x.pl/tpw/info/contact/index.html

To find out how you can use our service to send your article to
12,000+ publishers and webmasters, please visit our website:
<a href=http://thePhantomWriters>http://thePhantomWriters.com</a>


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#618 From: Susan G Phillips <distribution@...>
Date: Sat Apr 2, 2005 6:02 am
Subject: Purchasing Framed Art For Your Home Or Office - A Novel Way To Decorate
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Article Title: Purchasing Framed Art For Your Home Or Office -
A Novel Way To Decorate
Author: Susan G Phillips
Category: Arts
Word Count: 513
Article URL: http://www.isnare.com/?id=1543&ca=Arts
Format: 64cpl
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------------------ ARTICLE START ------------------
Framed art is an ideal compliment to any room of your home or
office. Decorating an environment using framed artwork is
quick, easy and is usually relatively inexpensive. People
generally choose framed art because it matches their decor, or
because they like the actual piece and conducting this
selection can be great fun because the choice is simply huge.

Today, there are currently thousands of artists who have
allowed their work to be transferred into framed prints. But
this is not a new thing. The world has appreciated the work of
artists for many years. While many of the modern day artists go
unannounced to the world, many others already have stamped their
mark on the world. Pablo Picasso, Vincent Van Gogh, Claude
Monet, and many other classic artists will live on through
their artwork forever and buying print versions of their work
is both popular and common.

Appreciating the work of artists – irrespective of whether they
are known or unknown is an important part of the cultural aspect
of life. In order to be a well-rounded person, it helps to build
a healthy appreciation for art. A great way to show your
admiration is through the purchase and display of framed art.
Framed art prints are less expensive than actual paintings so
this lets you enjoy the many options for decorating your
environment.

Purchasing framed art for your home or office is a novel way to
decorate. Framed prints are available of nearly every famous
painting or photograph. But what piece do you buy? You can
start with a neutral wall paint and then add color by placing
framed art on the wall and then add some matching throw
cushions to your couch. Because framed art is relatively
inexpensive you are then free to change the look from season to
season depending on your mood, the weather or a special event.

If you are going to decorate or redecorate a room or office,
framed art is a quick and easy solution because the selection
of artists and prints is enormous. Prints - otherwise known as
framed art - can be a copy of any type of artwork, including
paintings, photographs, and more. Prints are very affordable,
and look great when they are framed. Framed art prints are sold
as bundles or sets together, as well as separately. If you find
a great print from a resource that does not sell frames, you
can purchase a frame separately.

The frame you choose depends on your tastes and preferences.
You can even consider purchasing a cheap $2 print and dress it
with an expensive frame for a really tasteful look. Framed
artwork can vary in price and quality. Frames can be simple, or
more elaborate, depending on the price. If you are going to
purchase the frame separate from the painting, you need to
decide if you want it to match the artwork, or your decor.
Either way, the artwork is going to look great framed and is
usually really enhanced by the frame that you choose.


About The Author: Are you looking for information on anything
and everything Art related? Check out YU Art at:
http://www.yuart.com  YU Art , published by Susan G Phillips,
is a complete resource directory  covering the complete A to Z
of Art topics  You can view more YU Art articles at:
http://www.yuart.com/archive
------------------ ARTICLE END ------------------

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#619 From: Brent Filson <distribution@...>
Date: Sat Apr 2, 2005 6:02 am
Subject: A Whack Up 'Long Side The Head Of Human Resources: The Leadership Imperative
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Article Title: A Whack Up 'Long Side The Head Of Human
Resources: The Leadership Imperative
Author: Brent Filson
Category: Leadership
Word Count: 1855
Article URL: http://www.isnare.com/?id=309&ca=Leadership
Format: 64cpl
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------------------ ARTICLE START ------------------
Human resources, despite the function's complex activities,
should have a fundamentally simple mission, yet it is a mission
that is being neglected by many HR professionals.  I call that
mission the Leadership Imperative — helping the organization
recruit, retain, and develop good leaders. Here is a three-step
action plan to get the HR function off the sidelines and into
the thick of the game.
~~~~~

When we perceive the simple center in the seemingly complex, we
can change our world in powerful new ways.

Albert Einstein perceived the simple E=MC2 in the complexities
of physical reality and changed the history of the 20th
century.

Big Daddy Lipscomb, the Baltimore Colts 300 pound all-pro
tackle in the 1960s perceived the simple center of what was
perceived to be the complex game of football.  "I just wade
into players," he said, "until I come to the one with the ball.
  Him I keep!"  — and changed the way the game was played.

Likewise, human resources, despite its complex activities,
should have a fundamentally simple mission, yet it is a mission
that is being neglected by many HR professionals.  I call that
mission the Leadership Imperative — helping the organization
recruit, retain, and develop good leaders.

Clearly, without good leaders, few organizations can thrive
over the long run.  What characterizes a good leader?  A good
leader consistently gets results — in ethical and motivational
ways.  Because they interact with all business functions and
usually provide education and training for those functions,
human resource professionals should be focused primarily on
recruiting, retaining, and developing leaders that get results.
  Any other focus is a footnote.

Yet working with human resource leaders in a variety of
companies for the past two decades, I find that many of them
are stumbling.  Caught up in the tempests of downsizing,
compliance demands, acquisitions, mergers, and reorganizations,
they are engaged in activities that have little to do with their
central mission.  Ignoring or at least giving short shrift to
the Leadership Imperative, they are too often viewed,
especially by line leaders, as carrying out sideline endeavors.


Many HR leaders have nobody to blame for this situation but
themselves.  By neglecting the Imperative, they themselves have
chosen to be sideline participants.

Here is a three-step action plan to get the HR function off the
sidelines and into the thick of the game.

Recognize.  Link.  Execute.

Before I elaborate each step, let me define leadership as it
ought to be.  For your misunderstanding leadership will thwart
you in applying the Imperative.

The word "leadership" comes from old Norse word-root meaning
"to make go."  Indeed, leadership is about making things go —
making people go, making organizations go.  But the
misunderstanding comes in when leaders fail to understand who
actually makes what go.  Leaders often believe that they
themselves must make things go, that if people must go from
point A to point B, let's say, that they must order them to go.
  But order leadership founders today in fast-changing, highly
competitive markets.

In this environment, a new kind of leadership must be
cultivated — leadership that aims not to order others to go
from point A to point B — but instead that aims to  motivate
them to want take the leadership in going from A to B.

  That "getting others to lead others" is what leadership today
should be about.  And it is what we should inculcate in our
clients.  We must challenge them to lead, lead for results with
this principle in mind, and accept nothing else from them but
this leadership.

Furthermore, leadership today must be universal.  To compete
successfully in highly competitive, fast changing markets,
organizations must be made up of employees who are all leaders
in some way.  All of us have leadership challenges thrust upon
us many times daily.  In the very moment that we are trying to
persuade somebody to take action, we are a  leader — even if
that person we are trying to persuade is our boss.  Persuasion
is leadership.  Furthermore, the most effective way to succeed
in any endeavor is to take a leadership position in that
endeavor.

The Imperative applies to all employees.  Whatever activities
you are being challenged to carry out, make the Imperative a
lens through which you view those activities.  Have your
clients recognize that your work on the behalf of their
leadership will pay large dividends toward advancing their
careers.

Recognize: Recognize that recruiting, retaining, and developing
good leaders ranks with  earnings growth (or with nonprofit
organizations: mission) in terms of being an organizational
necessity.  So most of your activities must be in some way tied
to the Imperative.

For instance: HR executive directors who want to develop
courses for enhancing the speaking abilities of their
companies' leaders often blunder in the design phase.  Not
recognizing the Leadership Imperative, they err by describing
them as "presentation courses."  Instead, if they were guided
by the Imperative, they would offer courses on "leadership
talks."   There is a big difference between presentations and
leadership talks.  Presentations communicate information.
Presentation courses are a dime a dozen.  But leadership talks
motivate people to believe in you and follow you.  Leaders must
speak many times daily — to individuals or groups in a variety
of settings.  When you provide courses to help them learn
practical ways for delivering effective talks, to have them
speak better so that they can lead better, you are benefitting
their job performance and their careers.

Today, in most organizations, the presentation is the
conventional method of communication.  But when you make the
leadership talk the key method by instituting "talk" courses
and monitoring and evaluation systems broadly and deeply within
the organization, you will help make your company more effective
and efficient.

Link: Though such recognition is the first step in getting off
the sidelines, it won't get you into the game.  To get into the
center of things, you must link your activities with results.
Not your results — their results.

Clearly, your clients are being challenged to get results:
sales' closes, operations efficiencies, productivity advances,
etc.  Some results are crucial.  But other results are
absolutely indispensable.  Your job is to help your clients
achieve their results, especially the indispensable results.
You must be their "results partner."  Furthermore, you must
help them get sizable increases in those results.  The results
that they get with your help should be more than the results
that they would have gotten without your help.

For instance, when developing company-wide objectives for
leadership talks, you should not aim to have participants win a
speaking "beauty contests" but instead to speak so that they
motivate others to get increases in measured results.  When you
change the focus of the courses from speaking appearance to the
reality of results, you change the participants' view of and
commitment to the courses and also their view of and commitment
to you in providing those courses.  So have the participants
define their indispensable results and link the principles and
processes they learned in the course to getting measured
increases in those results.

Execute: It's not enough to recognize.  It's not enough to
link.  You must execute.  "Execute" comes from a Latin root
exsequi meaning "to follow continuously and vigorously to the
end or even to ‘the grave.'" Let's capture if not the letter at
least the spirit of this lively root by insuring that your
activities on behalf of your clients are well "executed," that
they are carried out vigorously and continuously in their daily
work throughout their careers.  If those activities are helping
them get results, you are truly their "results partner."

For instance, in regard to the leadership talk courses, HR
professionals can lead an "initiative approach."  At the
conclusion of the course, each participant selects an
initiative to institute back on the job.  The aim of each
initiative is to get sizable increases in their indispensable
results by using the principles and processes that they
learned.

The initiatives and their results should be concrete and
measurable, such as productivity gains, increases in sales,
operations efficiencies, and reduced cycle times.

The participants should be challenged to get increases in
results above and beyond what they would have gotten without
having taken the course.  They should be challenged to get
those increases within a mutually agreed upon time, such as
quarterly reports.

In fact, if the participants don't achieve an increase in
results that translates to at least ten times what the course
costs, they should get their money back.

Don't stop there.  Getting an increase in results is not the
end of the course, it should be the beginning — the beginning
of a new phase of getting results, the stepping up phase.  The
more results participants achieve, the more opportunities they
have created to achieve even more results.  The leadership talk
course should have methods for instituting results' step-ups.

One such method can be a quarterly leadership-talk round table.
  Participants who graduate from the course meet once a quarter
to discuss the results they have gotten and provide best
practices for getting more.  Human resources should organize,
direct and facilitate the round tables. In this way, the
results the leaders are getting should increase quarter after
quarter.

When HR professionals promote such leadership talk courses,
courses that are linked to getting increases in indispensable
results and that come with the "results guarantee," those
professionals are truly seen as results partners in their
organizations.

I have used the leadership talk as an example of how you can
greatly enhance your contributions to the company by applying
the Leadership Imperative.  Don't just apply the Imperative to
such courses alone.  Apply it to whatever challenge confronts
you.

When you recognize how that challenge can be met through the
Imperative, when you link the challenge to getting increases in
measured results, and when you execute for results, you can
transform your function.

You don't have to be as distinguished as Einstein or as awesome
as Big Daddy Lipscomb, but you will in your individual way
perceive the simple, powerful center of things.  You'll be in
the thick of the most important game your company is playing —
helping change your world and the world of your clients.

=============================
2004 © The Filson Leadership Group, Inc.   All rights reserved.

=============================
The author of 23 books, Brent Filson's recent books are, THE
LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO
GIVE GREAT LEADERSHIP TALKS.  He is founder and president of
The Filson Leadership Group, Inc. – and has worked with
thousands of leaders worldwide during the past 20 years helping
them achieve sizable increases in hard, measured results.  Sign
up for his free leadership ezine and get a free guide, "49 Ways
To Turn Action Into Results," at www.actionleadership.com
------------------ ARTICLE END ------------------

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#620 From: Aaron Potts <distribution@...>
Date: Sat Apr 2, 2005 6:02 am
Subject: Exercise: Why You Should Do It
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Article Title: Exercise: Why You Should Do It
Author: Aaron Potts
Category: Wellness, Fitness and Diet
Word Count: 955
Article URL:
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------------------ ARTICLE START ------------------
Hundreds of Thousands of Americans spend millions of dollars
each year on diet pills, "magical" exercise devices, and
misrepresented health and fitness products, when in all
actuality a good set of dumbbells and a brisk walk may be all
you need to get in better shape than you've ever been in.

What can you do with nothing but a set of dumbbells, you ask?
Provide resistance to your body's movements - also known as
weight lifting. That's all weight lifting is - resistance. The
terms "weight lifting" and "resistance training" have become
one in the same because they are describing the same activity -
moving your body under more resistance than it normally has to
handle.

In fact, you've just stumbled upon the basic secret of exercise
in general! Whether you are talking about resistance training,
Pilates, Yoga, cardiovascular activities, or any other form of
exercise, all of these programs have one thing in common -
performing more activity than you would get sitting on the
couch. WHY should you exercise, though?

How about defying the aging process for starters? Do you know
that the primary reason why elderly people end up in nursing
homes is because they lose the ability to think and move on
their own? Do you also know that the entire process of thinking
and moving on our own happens because we do it every day? Until
we retire, that is. Once we don't have to go to work anymore,
or deal with scheduling and lifestyle issues, suddenly the only
thing that we have to think about is whether to watch game shows
or soap operas all day long, and the only exercise we get is
deftly flying our fingers over the remote control.

Mush. That's what our brains and bodies turn into when we stop
using them. Think you are still sharp as a tack, and at the
height of your game? Try to say the alphabet backwards in 30
seconds or less.

Yes…. sharp indeed.

What about physically? Think that you can still hold your own
even though you don't really exercise much? Stop reading this
article and drop down on the floor for some correct-form
push-ups. Did you do at least 30 if you are female, or at least
40 if you are male? No? How about 20 or 25? 15? Unless you
pulled off 30 or 40, you are probably at less than the 50
percentile mark for your gender - health conditions
notwithstanding.

Okay, so you've determined that you aren't exactly Olympic
athlete material. So what? You don't even like sports, let
alone being very good at them. That's fine, and there is
nothing wrong with that. So what about fat? Do you like
bodyfat? Do you find it physically appealing? Do you think it's
healthy? If so, we're done speaking. Go on about your business,
and thanks for reading this far.

For everyone else, here is a newsflash: In America today - the
year 2004 - obesity related health conditions account for more
deaths in the United States each year than all known forms of
cancer COMBINED. Heart Disease alone is the number one killer
of American adults, and it is a PREVENTABLE CONDITION!

How about self-esteem? 64% of Americans are overweight. That is
almost two-thirds of the population. If you think that a figure
like that and the skyrocketing sales of prescription
anti-depressants aren't related, you now have a second
opportunity to stop reading this article and continue on with
your day.

Here is the bottom line, folks: Exercise and a reasonable
nutrition program are necessary for ALL people, for their
ENTIRE lives. Note, however, that I said "exercise", and that I
also said "reasonable nutrition program". At no point did I say
anything about spending 2 hours per day at the gym, or about
eating nothing but carrots and celery for the rest of your
life. Why? Those practices are just as ineffective at long-term
weight loss as diet pills and late night infomercial products.
Here is what DOES work:

1)Weight/Resistance Training - Weight training for both men and
women has the same effect - it makes your muscles more
metabolically active. In simpler terms, it means your muscles
will burn more calories - even when you are sleeping. Muscle is
the only site on your body where bodyfat is broken down. Weak
muscles = weak metabolism. Weak metabolism = slow calorie
burning.

2)Cardiovascular Training - Contrary to popular belief, this
type of training is meant to help your cardio-respiratory
system function more effectively, and ultimately to last
longer. Does it burn a lot of calories? Sure it does. However,
if you don't combine it with resistance training and supportive
nutrition, you'll likely just burn off water weight and the
muscle tissue that you worked so hard for up in step number 1.

3)Reasonable Nutrition Program - Quality sources of complex and
fibrous carbohydrates, essential fatty acids, and lean sources
of protein. Eat those nutrients in reasonable proportions
frequently throughout your day, and your metabolism (refer
again to #1) will crank up to high, and you'll be burning more
calories on a day to day basis than you ever have before in
your life.

So far we have seen that not only can exercise keep us out of a
nursing home, but it can also keep off excess levels of bodyfat
which will - literally - keep us alive. We haven't even touched
on sports performance, recreational activities, improved energy
levels, ability to focus, or many of the other benefits of a
regular exercise program.

Personally, I'd be happy with just staying out of a nursing
home, and staying alive long enough to look good in a bathing
suit. What about you?


About The Author: Aaron Potts is the owner and creator of
Fitness Destinations. Aaron's experience in the health and
fitness industry includes one on one personal training in many
different environments, maintenance of several health-related
websites, and authoring of many fitness-related products for
consumers and fitness professionals.
http://www.fitnessdestinations.com/journal.html
------------------ ARTICLE END ------------------

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#621 From: Tamika Johnson <distribution@...>
Date: Sat Apr 2, 2005 6:02 am
Subject: How To Write Great Movie Reviews For Your Entertainment Website
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Free-Reprint Article Written by: Tamika Johnson

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Article Title: How To Write Great Movie Reviews For Your
Entertainment Website
Author: Tamika Johnson
Category: Writing
Word Count: 699
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Format: 64cpl
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------------------ ARTICLE START ------------------
If you have an entertainment website then you’re always looking
for fresh, new, fun and interesting material to keep your
readers coming back for more.  Movie reviews are a great way to
do that.  People always want to know what someone else thinks
about the movie they want to see and they will scour the web to
look for these opinions.  Now you could syndicate another site’s
reviews, but why do that?  You want your readers to be loyal to
you and your site and honestly, they want to hear what you have
to say and what you think.  If you’re thinking you haven’t the
foggiest idea on how to write fun, compelling movie reviews,
then think again.  I’m going to tell you all you need to know.

1.Actively Watch the Movie – Yes, I recognize that movie
watching is a passive activity.  Watching a movie isn’t
something you do, it is something that happens to you.
However, if you want to write good reviews you have to learn to
look at movies with a critical eye.  This means you need to pay
attention to everything and I mean Everything.  Notice how the
actors are placed in each shot, the setting, the camera angles,
even the music.  All of these elements play a role in the story
that is trying to be told and are important to talk about if
you want to write the compelling sort of reviews that your
readers will stop by your site each week to read.  .

2.Take Copious Notes – No, I don’t expect you to sit in a
theatre with pen and pad or laptop in hand.  But I do expect
you to take solid mental notes. Information such as the actor’s
names or who the director was is easy to come across, but
information like camera shots, or plot devices is not, so you
need to train yourself not only to watch for that type of
information but also to remember it.

3.Summarize. Don’t Spoil. – This is important.  Nothing is
worse then reading a review that tells the whole movie from
beginning to end and leaves nothing for you to see.  People
want your opinion, not for you to spoil the movie.  A basic
summation of the plot is all that is necessary.  From there you
can talk about whether or not the plot worked well or was the
plot even a plot at all.  Let the details of the film be
revealed when your readers see the film, not when they read
your review.

4.Critical Analysis is Key – The difference between a review
anyone can write and a review people will clamor to read is in
how well you analyze the film.  Think about those papers you
had to write for lit class in college.  The professor didn’t
want you to just tell him what the book was about but wanted
you to break down the themes in the book and how they related
to the plot, the characters, etc.  Well the same is true for a
movie review.  No one wants a summary of events or the plot.  A
good review will examine the themes or ideas the movie raises
and talk about how well or not so well the movie executed those
themes and ideas.

5.Point Out the Pros and the Cons – No movie is perfect and
rarely is any movie all bad, so take the time to talk about
what the movies does well and what it does not so well.

6.Be Original – For some folk it is two thumbs up, for others
it is rotten tomatoes.  Whatever you decide you want your
rating system to be, be original.  Try to find a hook that
works for you. Just don’t do something that closely resembles
someone else or you’ll just seem like a bad copy of the
original.

Follow these steps and you’ll be writing the best reviews the
web has to offer and your readers will constantly come back for
more week in and week out. Happy writing.

© 2005 Tamika Johnson


About The Author: http://www.prologuereviews.com – Get the
Exposure You Deserve! Get a professionally written, signed,
review of your work.http://www.prologuezine.com – The Best Arts
and Entertainment Online Community on the Web. Don’t Delay!
Check Us Out Today!
------------------ ARTICLE END ------------------

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#622 From: Oliver Phillips <distribution@...>
Date: Sat Apr 2, 2005 6:02 am
Subject: Buying French Property
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Article Title: Buying French Property
Author: Oliver Phillips
Category: Real Estate
Word Count: 236
Article URL: http://www.isnare.com/?id=1677&ca=Real+Estate
Format: 64cpl
Author's Email Address: oliver.phillips@...
Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
If you're looking for that special property in France, here are
8 quick tips that might help you on your way.

1. Get Photos & Information before you view the property. You
can cut down on wasted trips and expense this way.

2. Consider looking for property in areas that you haven't
previously visited and are not familiar with. Certain areas
command premiums only because they are widely known.

3. Consider your purchase thoroughly. As with any purhcase,
buying without proper thought can result in unexpected costs.

4. Get to know the area before you buy. Talk to people who have
already purchased their home, holiday in the area, or even rent
for a period.

5. Meet the neighbours before you finalise your decision. Get
to know them. As with any property purchase, your neighbours
will be a part of your life once you've moved in to your new
property.

6. Negotiate. Contact a local valuer to get an impartial
opinion.

7. Consider taking independent legal advice, through another
notary or another specialist. The vendor instucts the notary
who acts in the sale of the property. They are acting in the
conveyance of the property, but not for either side.

8. Just as in the UK get the property inspected by a qualified
buildings surveyor.

Copyright 2005 Oliver Phillips. May be freely reproduced
"as-is" for private and commercial use.


About The Author: Oliver Phillips works for PFS France
(http://www.propertyforsalefrance.co.uk/) a business that helps
French property owners advertise and sell, and potential buyers
find, some of the finest and best cared for traditional French
properties available.
------------------ ARTICLE END ------------------

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#623 From: Admin Admin <distribution@...>
Date: Sat Apr 2, 2005 6:02 am
Subject: Tasting Wine
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Article Title: Tasting Wine
Author: Admin Admin
Category: Food and Drinks
Word Count: 750
Article URL: http://www.isnare.com/?id=1681&ca=Food+and+Drinks
Format: 64cpl
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Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
Wine Tasting Component I: Look

The first step you have to undertake in wine tasting is visual.


1. Fill up the glass up to 1/3 of its volume; never fill it
more than half;

2. Hold the glass by the stem. Initially you may find this too
pretentious but there are good reasons for it:
а) by doing it this way you can actually observe the wine
in it;
b) this will keep your fingerprints off the bowl;
c) the heat from your palm will not change the temperature of
the wine.
There’s a good saying by one of the greatest French wine
lovers, Emil Painot: Offer someone a glass of wine and you can
immediately tell whether he/she is a connoisseur by the way
they hold the glass.” Even though you may not think of yourself
as a connoisseur, you could still learn how to hold the wine
glass.

3. Focus on the color intensity and the transparency of the
liquid.
a) the color of the wine, and more specifically its nuances,
are best observed on a white background.
b) the wine’s intensity is best judged by holding the glass
without slanting it and looking at the liquid from above;

4. Next comes the swirling of the glass. This can also seem too
pretentious or even dangerous if you have a full glass or a
white top. But this movement is important since it prepares you
for the next step in wine tasting – the Taste. The easiest way
to swirl the glass is to place it on a table or other even
surface, and to swirl your hand while holding the glass by the
stem. Swirl hard and have the wine almost touch the rim of the
glass. Then stop. The wine leaves tiny traces with irregular
shapes on the inside of the glass. Some “experts” then read
them with as much zeal as coffee-tellers. The truth is however,
that they are just an indicator for the quality of the wine –
the more alcohol a wine has, the more wine traces it forms.

What does the color of the wine tell us? The wine’s color tells
us many things about its character.

First, the color shows the grape variety. Let’s take two
popular varieties as examples – cabernet sauvignon and pinot
noir. Cabernet’s grapes are smaller, with a thicker and darker
skin than those of pinot noir. As a result, the color of wines
made from cabernet sauvignon is usually described as violet to
dark while the color of wines made from pinot noir is
associated with ruby.

Second, the color is influenced by the climatic conditions. A
hot summer and dry fall result in ripe grapes, with a dark,
intense color. A cold summer and rainy fall will produce
undeveloped grapes with a lighter color.

Third, wine-making practices also have an influence on the
color of wine. For red wine, the grapes are fermented with the
skin. Since the coloring agents are in the grape skin, and not
in the juice, the longer the process of maceration, i.e. the
longer the skin stays with the juice, the darker the wine color
will be.

Fourth, the process of wine aging also has an influence on the
color of wine. The young red wines are rich in coloring agents
and that makes their color denser and fuller. In the course of
time chemical reactions take place in the bottle and sediment
is formed at the bottom. The wine’s color gets lighter and is
often described as brick or amber.

Let’s go through an example: you pour yourself a glass of red
wine and after carefully observing it, you notice a full
granite color, good density, and not so good transparency. What
conclusions can you draw?

Well, you can safely say that the wine is:
- from cabernet sauvignon grapes;
- from a Southern region;
- relatively young;
- from a good yield;
- that the wine-maker has gone for a good long maceration.

If you know the wine, compare what you know with what you see:
maybe the wine has a very full color and the yield has been bad
– this speaks of a good wine-making technique; or maybe the wine
is too pale for its age – this speaks for undeveloped grape or
poor wine-making technique.


About The Author: www.wines-resource.com
------------------ ARTICLE END ------------------

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#624 From: Renee Michaels <distribution@...>
Date: Sat Apr 2, 2005 6:02 am
Subject: How To Write A Romantic Love Letter
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Article Title: How To Write A Romantic Love Letter
Author: Renee Michaels
Category: Relationships
Word Count: 988
Article URL: http://www.isnare.com/?id=1687&ca=Relationships
Format: 64cpl
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Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
Does the thought of writing a love letter or poem automatically
reduce your vocabulary to a 5-year-old’s level? Well, believe it
or not, that’s a great place to begin!

Kids speak straight from the heart. They don’t worry about
tripping over the right words, they only know how to say what
they want using the most simple language. As adults, we let our
thinking get in the way of our emotions and worry about the
details before we have the big picture.

Dream up a love letter
You don't need a sample love letter or a free printable love
letter. You're going to dream up your own romantic love
letters.

An indispensible tool for writing is a thesaurus. You'll find
many free ones online; they're a wonderful aid to finding
exactly the right word. Have paper and pen ready to jot notes,
but forget about words and writing for now.

Sit in a comfortable chair or lie down, let your shoulders drop
and take a few deep breaths, at least 5 or 6. Inhale deeply,
feel the air going to the bottom of your belly, then slowly
exhale as you pull in your abdomen.

Close your eyes and begin visualizing the one you love and
create a movie of you slowly running your eyes over every inch
of their body. What do you especially appreciate? View their
eyes looking back at you, run your fingers through their hair,
caress their cheek and softly brush your lips against theirs.
See the smile of joy, the tilt of their head towards you, their
arms around you. Feel their heart beat against yours and take in
the warmth of their skin. Watch as they run towards you, eager
to rush into your arms. How do you feel?

Let your movie continue running. Pull out the memories of when
you had a lot of fun and laughter, your most passionate times
together or when you were sad and your love silently held you
close. Which of them brings up the most emotion in you? What do
you see, hear, taste, touch and feel? What are they wearing . .
. or not wearing?

Linger a little longer; let the feelings run throughout your
entire body. Are you getting little tingles running up and down
your spine?

First love letter steps
The most emotional memories are the ones that will fuel your
love letter or poem. You should be in a better mood for
writing, relaxed and smiling. Take a few more deep breaths
before you begin to write.

You don’t have to get up; this might put you into “thinking”
mode. Begin jotting notes down. Slowly replay each movie and
describe the scenes with short, simple phrases, as a child
would. Later on, you can link these shorter phrases into longer
ones, but for now, you want to capture all the sensations,
physically and emotionally, that being with the one you love
means to you.

Love and emotions are abstract concepts so you need “furniture”
to make it real. Your movie gives you this material. Relate the
juicy details of the surrounding scenery, your love, what all
your senses experience and add them to your love letter.

Now put it all together.

Instead of "When you walk into a room and smile at me, I forget
what I'm thinking," add the furniture. "You quietly glide into
the sunlight streaming through the window, your silky hair
falls over your shoulder. And then you gently tilt your head
towards me and flash me that quirky little half smile of yours
that gets my heart beating faster, my lips tingling . . . and I
forget everything I ever knew as our eyes meet and lock into an
embrace."

No fancy words, there’s only two words that have three
syllables!

The "Laundry List" technique
If you find this difficult to do, the “laundry list” technique
might work for you. Simply list all the qualities you
appreciate about your love: physical, emotional, gestures,
favorite sayings, funny habits. For physical, start at the top
of their head and work down to their toes. For emotional, list
different situations and how their response makes you feel.

Or you could make a list of all the dreams you both have and
how you want to be together to share them.

Find a clip art heart (usually available in a word processing
program) and use it as a bullet before each item in your list.
Or give it a number, “101 Ways I Love You.” Then print out your
list on fancy paper. Add a photo of you both, either digitally
or glue it on afterwards. Spray on a little cologne (at a
distance) and, voila, you have a romantic love letter.

Love Poems
A love poem can be the most daunting to attempt and many won't
even try. If you really want to make up a poem, but feel you
have no talent, cheat a little! Look up a favorite poem and see
if you can change a few lines to personalize it. Or do the same
with a favorite song lyric, then perform it karaoke style. Go
all out and dress up for the occasion.

If you have a special occasion you’re celebrating, you may want
to have a poet put your feelings into a formal poem for you.
Reciting the poem will make a bigger impact than just handing
it over and as it may be gift wrapped, make sure you have a
copy to read aloud.

Once you get the hang of it, love letters will flow from your
heart and fingers. Remember the little kid in you and keep it
simple.

Copyright 2005 Renee Michaels


About The Author: Renee Michaels is an enthusiastic woman for
all aspects of life and its fullest enjoyment. She uses her
design, writing and life skills to develop web businesses.
Visit LoveGifts at
http://www.best-wedding-anniversary-gift-ideas.com for wedding
anniversary gift and romantic celebration ideas.
------------------ ARTICLE END ------------------

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#625 From: Christina DeMers <distribution@...>
Date: Sat Apr 2, 2005 6:02 am
Subject: Government Buying And Selling On The Internet
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contains the article to info@...

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Article Title: Government Buying And Selling On The Internet
Author: Christina DeMers
Category: Business
Word Count: 1341
Article URL: http://www.isnare.com/?id=1667&ca=Business
Format: 64cpl
Author's Email Address: info@...
Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
Global Insight, a leading economic and financial forecasting
company, (formerly DRI-WEFA), states that all levels of
government (federal, state, and local) should see steady
increases in        the purchases of goods and services through
the year 2009.

Vendors willing to make the commitment to sell to government
can reap the benefits of this projected government spending.

By the same token, government agencies able to expand and
modernize their procurement programs can reap the rewards of
increased productivity, and a reduction in the costs of goods
and services.

If you are a company looking to efficiently market your goods
or services, increase sales and  receive targeted sales
opportunities, or if you are a government agency looking to
simplify your procurement process and increase vendor
competition, there exist plenty of opportunities in today’s
online procurement marketplace.

Vendors: Consider Selling to Government

If you haven't considered selling to government, you are
missing out.  With past events like the creation of the
Department of Homeland Security, and the slowing down of the
private sector economy, more companies are focusing on doing
business with government agencies.  Believe              it or
not, the most reliable component of the economy right now is
the government.

The U.S. Federal Government is the largest buyer in the world,
and state and local governments often make up a large
percentage of their respective marketplaces In many cities,
government employs more people and  buys more products and
services that any other entity.

Doing business with government isn't just for corporate giants,
either. The U.S. Small Business Administration (SBA) helps to
ensure that small businesses obtain a certain percentage of
everything the government buys.  And despite budget crunches in
many municipalities, state and
local government spending remains the largest in any single
market in the nation.

Deciding whether to bid on a government contract can have
far-reaching and long-term implications for companies.  It is
crucial to reach the right decision - a decision which
contributes to the health of an organization. If a company
decides to bid, it is creating an opportunity to make money,
enhance its reputation, gain experience and cement a
relationship with a major new customer.

Where do Vendors Start?

There are literally tens of thousands of purchasing agencies to
deal with, and it is difficult                     to know where
to begin. Unfortunately, bidding for lucrative government
contracts is a highly decentralized process. Companies used to
have to be on an agency's bidding list in order to
  be notified of a purchasing opportunity.

Now, with the expansion of electronic government and recent
government initiatives encouraging agencies to implement online
procurement systems, many agencies are making the move to
      e-procurement. However, even with this move to online
purchasing, identifying targeted bids
can still be very challenging for companies.

Finding and monitoring bid notices is difficult because they
are posted in so many different places, and often not well
organized. Your business can spend a great deal of time surfing
from one site to the next trying to track down the right bid
opportunities.

In one area of government bidding, however, an effort to create
a government-wide point of entry web site has resulted in an
Internet purchasing marketplace called FedBizOpps.  As of
October 1, 2001 the Federal government requires federal
agencies to use this system to post all their opportunities
expected to exceed $25,000.

Although no such central web site exists for the over 87,000
state and local government agencies in the country, there are
services available that match a company’s criteria with agency
bids on the Internet, then send this information directly to
them via email.
The benefits of using a bid matching service are detailed by
Tammy Axlund, a Marketing Manager with Midland Resources who
says, “(Using a Bid) service has helped us build a national
database to keep track of the industry happenings throughout
the country, rather than just our region.  We have also been
able to win a few bids of which we had  no prior knowledge."
Similarly, Teresa Eastman, the Inside Sales Manager for
Accurate Safety Distributors, Inc. states “I no longer have to
spend my days looking for bids individually, a needle in a
haystack so to speak, instead (the bid service) does it all and
sends them to me daily."

While no service can provide your company with every bid
opportunity from every state and local government agency, bid
matching services greatly reduce a vendor’s time and money
spent, allowing for additional time to be used to respond to
bids.

e-Procurement Benefits for Government: Save time, Save money

In the recent past most agencies had to copy and mail their bid
packages to any vendor who requested them, even though many
would decide not to bid.  Using an online e-procurement system
allows agencies to simply provide vendors an electronic notice
of their opportunities. This results in a tremendous savings in
postage, paper, and time.

There have also been new efforts to simplify the entire
procurement process for government agencies.  For example, many
agencies are having procurement systems customized for them
using the Internet, driven by the need to disclose.  Agencies
used to be required to advertise all their requests for bid in
the newspaper. But in recent years, the statutes in many states
changed      to permit advertising on the Web instead - which
meets purchasing departments’ requirements to make contract
information public.

While posting bid information may seem like a lot of work, it
isn't a duplicate process for government agencies because their
sites serve a dual role as a vehicle for disclosure, and as
their primary document archive. And usually only a minimal
staff is required to keep the site up to date.

Karen Storm, director of Purchasing for Albany County, NY,
explains that since joining the Capital Region Purchasing
Group, an e-procurement system in upstate NY, “…our
municipality has streamlined the bid distribution and vendor
notification processes.  This has saved us hours of repetitive
clerical tasks and has significantly reduced our copying and
mailing costs. Our vendors love the system because it provides
them immediate access to our information at little or no cost.”

The City of Rochester Hills, Michigan, reports similar
benefits, explaining that they have realized a savings of over
$355,000 by posting approximately 85 solicitations from January
to June of 2004             on their e-procurement system, the
Michigan Inter-Governmental Trade Network.  And, the Santa Rosa
County School District Purchasing Department, which has been
using an e-procurement system since the fall of 2000, says
“The biggest benefit we have realized is that we no longer have
to manage our bidder’s list.  Our old bidder’s list had grown to
over 20,000 vendors, most of whom never responded to
solicitations. Managing the list was a burden that we do not
miss!”

Many companies have been working with Purchasing Departments,
to create customized e-procurement systems like the ones
described above, that simplify and expedite the entire
procurement process. And the best part is, they do this free of
charge.

E-procurement systems provide many benefits for vendors as
well. Vendors simply register themselves online with a system
and create a profile specific to their products and/or
services.  Vendors then receive notices instantly by fax or
e-mail every time bids are issued that match their profile and
are given the ability to respond to quotes by fax or e-mail.

Systems like this can save companies significant amounts of
time while increasing sales, it’s also  a good way for tax
dollars to help grow businesses of all sizes and generating new
profit centers.  At the same time, government agencies benefit
by decreasing their spending, gaining more control and
simplifying the procurement process.

What are you waiting for? The new era of “e-procurement” is
here, and it has significantly streamlined the entire bidding
process for both buyers and sellers alike.


About The Author: Christina DeMers is the Marketing Coordinator
for BidNet, a firm that has been providing services for both
government buyers and their vendors, for almost 20 years.  More
information about BidNet can be found at their web site:
http://www.bidnet.com  or by calling: (800)-677-1997.
------------------ ARTICLE END ------------------

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#626 From: Steve Shaw <articles@...>
Date: Sat Apr 2, 2005 7:33 am
Subject: The RIGHT Way To WRITE Articles
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Title: The RIGHT Way To WRITE Articles
Word Count: 892
Author: Steve Shaw
Email: support@...
Article URL:
http://www.submityourarticle.com/articles/easypublish.php?art_id=964

The article is preformatted to 60CPL.



The RIGHT Way To WRITE Articles
Copyright 2005 Steve Shaw

As a follow up to my previous article on the WRONG way to
write articles (see link at the end), this article shows
you the RIGHT way to write articles.

As you no doubt already know, writing articles is probably
the most effective way to promote your web site - by
writing your article in the RIGHT way, you maximize the
results you can achieve from your article submissions. With
your article published on heaps of web sites, and in
several ezines, it's enough to set your traffic counter
spinning.

So, presuming you have read the previous article, and that
you don't give the publishers something they do not want,
you are on the right track - they will look at your
article, and they may publish it. But how can you further
maximize both your chances of publication, and the results
you can then achieve once it is published?


1. Provide A Link To Your Web Site In Your Resource Box

This point is, for some reason, strangely missed by some
article writers - without a link to your site in your
resource box, you are unlikely to get much benefit from
your published article.

Just writing your name, or your company name, in your
resource box may bring some name or brand recognition over
time, but you will be missing out on the major benefits
that article submissions can bring you.

What you need is to provide a full link to your web site
that interested readers of the article can click on - this
will bring targeted traffic direct to your web site. It
doesn't mean you need to include any HTML (generally, never
include HTML in your articles), you just need the URL, or
web address, of your web site, starting with 'http://' -
publishers will turn that into a proper link when your
article is published on web sites, and in text-based
emails, it will automatically turn into a clickable link in
the vast majority of email-reading software such as
Outlook.

It's also a good idea not to add a full stop to the end of
your link - occasionally this can make the URL inactive if
your article is sent via email, or it is published on a web
site that auto-publishes articles.

I've also found it is best just to include the one link in
your resource box. Many publishers don't like more than
one, and if you do get published, more than one link can
confuse the readership simply by giving them too many
choices - and so diminish the amount of targeted traffic
you can then receive.


2. Use The Resource Box To Promote Your Site

This doesn't mean you should overly-hype your resource box,
or laden it with advert-speak, but you do want people to
click through, don't you? Tell them clearly and succinctly,
and without hype, how your site will benefit them if they
click through, and then tell them to click through.


3. Make Your Article Original, Factual And Informative

Publishers are generally looking for informative, factual
articles that will interest and benefit their readership
through the information it shares.

They are also looking for originality, and will likely sift
through articles containing the same old topics to find an
article that contains a certain spark of original thought.
Remember, they are looking for high quality articles that
will stimulate their readership - if you can't provide
that, they won't publish your article.

Can you provide a new slant on an old topic; some new
timely and relevant information; a twist on an accepted
concept? Is your article thought-provoking, or just
churning out the same old, same old?


4. Treat Your Article Title As A Headline

In the same way that a headline on a sales page is crucial
for your conversion rate, and the subject of an email has a
huge effect on the open rate, the title of your article is
critically important if you want publishers to publish it,
and people to read it and from there follow through to your
site.

Make your title interesting and enticing, and your results
will improve dramatically. For example, 'The Top Ten
Little-Known Ways To Improve Your Online Sales', will
achieve much better results than 'Improving Online Sales'.

Often a good approach to article writing is to start with
the headline first, and once you've got that right, write
the article to fit the headline.


5. Write It, Then RIGHT It

An article will often vastly improve if you leave it alone
a while after the first draft. Go back to it after at least
a day or two, and read through it - you will be amazed at
how much you can improve it.

Apart from spotting spelling mistakes, you will likely
notice parts of the article that do not read well and that
you can improve. Spending a few minutes doing this will
vastly increase the likelihood of your article being
published, and improve your results immeasurably.


By following these tips, you can turn an average quality
article into one of high quality that publishers will be
eager to publish, and that readers will enjoy reading - the
end result for you is a marked improvement in the levels of
targeted traffic that your article attracts to your web
site.


About the Author:

Steve Shaw provides systems and software for effective
e-marketing. For more helpful tips, and information on the
popular free 'Write Articles For Profit' course, read the
previous companion article 'The WRONG Way To WRITE
Articles':
http://submityourarticle.com/a.php?a=963

#627 From: Stefanus Wahyudi <stefanus_wahyudi@...>
Date: Sat Apr 2, 2005 7:33 pm
Subject: Financial Freedom – Are You Ready To Take Control of Your Future?
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Title: Financial Freedom – Are You Ready To Take Control of Your Future?
Word Count: 355
Author: Stefanus Wahyudi
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The article is preformatted to 60CPL.



Financial Freedom – Are You Ready To Take Control of Your Future?
Copyright 2005 Stefanus Wahyudi

You are probably all too familiar with the supposed road to
financial freedom. It may be the road your parents and
grandparents took to their brand of financial freedom. This
road usually involves working for 30 or 40 years, scrimping
and saving along the way, then hoping that the nest egg
you’ve been able to accumulate will provide at least some
level of financial freedom in your golden years.

Unfortunately, that road to financial freedom is fraught
with peril. Traditional pension plans are largely a thing
of the past, and your 401(k) retirement plan will only
perform as well as the investments you choose. And we all
know that Social Security is teetering on the edge of
bankruptcy. The financial freedom our parents and
grandparents enjoyed just simply is no longer available.

Fortunately, there is another road to financial freedom.
This is the road paved with passive income. Unlike the
income you may be familiar with, passive income does not
require labor on your part. Passive income is generated
through savvy marketing and skill. By learning proven,
repeatable tactics and strategies, you can generate passive
income that will far exceed your current income and put you
solidly on the road to financial freedom.

You have probably seen others touting a “something for
nothing” road to financial freedom. These type of “get rich
quick” schemes offer much and deliver little. There is no
bona fide road to financial freedom that will allow you to
make a million dollars with no work and no effort on your
part.

The true road to financial freedom lies in harnessing the
power of passive income through true, proven marketing
strategies. It will require work, it will require some
investment and it will require commitment on your part, but
then so does your 9 to 5 job. If you are willing to put
forth the effort, the road to financial freedom lies before
you. Learn how to use the exciting power of passive income
to gain true financial independence. Let your income be
determined by your true skills and knowledge, not by what
some company says you are worth.


About the Author:

Stefanus Wahyudi is an experienced internet marketer who
believes that in our quest to Financial Freedom, we have to
start with the right knowledge, skills and mindset.
According to him, the best program that provides you with
all these is http://www.RetireYounger.com

#628 From: Aaron Potts <distribution@...>
Date: Sun Apr 3, 2005 6:02 am
Subject: Cross Training
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Author: Aaron Potts
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------------------ ARTICLE START ------------------
One of the biggest misconceptions about exercise is that there
is "one" program that works for someone all the time. People
think that they need to get on a particular workout program and
just keeping doing that program over and over again. Although
getting on a good program IS a necessary first step, ensuring
that your body doesn't adapt to that program is critical to
ensuring that your results don't slow down or stop!

In order to maintain the effectiveness of your workouts over
the long term, you have to employ a concept known as cross
training. Although there is no hard and fast definition of
cross training, the basic idea is that you continually change
your exercise program to work both your muscular and your
cardiovascular systems in a variety of ways, forcing your body
to adapt to a new stimulus. Remember that the whole idea behind
exercise is to make your body do things that it is not used to
doing. In response to that effort, your body naturally adapts
in order to meet the changing energy demands of the activities
that you engage in. This process happens with your muscles, as
well as with your heart, lungs, and circulatory system -
collectively known as the cardiovascular system. To ensure you
get the most out of your cross training efforts, you should
make changes to the activities that challenge your muscles as
well as your cardiovascular system.

Challenging Your Muscles

When you are putting together the muscular training part of
your exercise program, remember that the primary mission of the
activities is to challenge your muscles and connective tissues -
tendons and ligaments - beyond their normal boundaries. For
example, if you were to pick up a suitcase that only weighed 5
pounds, it would probably not be very difficult for you.
However, if that same suitcase had 50 pounds worth of items
inside, it would be significantly more difficult to pick up and
carry. In response to that increased demand, your body would
recruit additional muscle fibers to assist with the work, and
in some cases would even recruit a different type of muscle
fiber. Although we won't get into the details about the
different types of muscle fibers in the human body, you do want
to take away the fact that the number and type of muscle fibers
recruited for any given task is proportionate directly to the
difficulty of the task.

Let's apply this concept to weight training - or resistance
training, as it is often called. If you were going to do a
basic bicep curl with 5 pounds, your body would engage a
certain number and type of muscle fibers. Doing exactly the
same exercise with a more challenging weight would cause your
body to need additional resources in order to handle the
increased demand. However, is that only true of picking up a
heavier weight? What would happen if you used the same weight,
but did a higher number of repetitions? The same basic concept
applies - your body will recruit additional resources in order
to accomplish the task. What can be determined from that fact
is that in order to change the stimulus on your body, two easy
ways to do so are are to increase the weight and/or increase
the number of repetitions.

However, there are other ways to challenge a particular muscle
group in addition to simply adding weight or repetitions. What
about changing the position of your body when you do the
exercise? Using the same example as above - the bicep curl -
most people do the basic version of that exercise standing up,
with their arms extended, elbows at the side, and palms facing
forward. What if you were to do the same exact movement, only
this time, you turn your palms to face the center of your body
throughout the entire exercise? Do you see how that would
change the stimulus? You would still be engaging the biceps of
your upper arm, but you would also engage the muscles of your
forearms in a different way, just because of the position of
your palms.

Further, what if you were to change the speed at which you did
the exercise? Most resistance exercises should be done as a
basic count of 2 seconds during the initial phase (also known
as the concentric phase), and then a count of 3 to 4 seconds
during the second phase of the movement (known as the eccentric
phase). What if you were to reverse that process? Count to 4
during phase one, and only count to 2 during phase two. Do you
think your body would need to react differently to handle the
different stress? Of course!

There are many, many different kinds of exercises for the
biceps. If you normally do bicep curls, hammer curls, and cable
curls, what would happen if you started using 2 or 3 of the
bicep curl machines instead? Your body would have to adapt to
the new stimulus! By sitting down in a bicep curl machine, you
are no longer using your leg, back, and abdominal muscles to
stabilize yourself like you were when you were standing up
doing a bicep curl. However, by locking your body into a
certain position on the machine, you are isolating the biceps,
allowing you to focus more on the contraction of the bicep
muscles during the movement. Does that mean that the machines
are better than the dumbbells? No. It also does not mean that
the dumbbells are better than the machines - it just depends on
what your goal is. What you need to take away from this section
is not that one exercise is better than another - just that
they are different, and that is cross training.

To summarize, here are but a few of the ways that you can cross
train your muscles:

     * Heavier Weights
     * Higher Number of Repetitions
     * Change the Position of Your Body
     * Modify the Speed of the Exercise
     * Use Machines as well as Free Weights

Challenging Your Cardiovascular System

Just like the muscular system, your body will find ways to
adapt to the cardiovascular training that you do, and before
long you will stop seeing a high degree of results. Let's try
to use some of the same concepts that we applied to resistance
training, and see if they also apply to cardiovascular
training!

Heavier Weights

How can you make yourself heavier? Most people are trying to
make themselves LIGHTER when they exercise! However, if you are
able to find a safe way to increase the total amount of weight
that your body is moving during cardiovascular training, don't
you think that the activity would be more difficult, and force
your body to adapt? Sure it would!

A common method that people use to do this is one that you
should NOT do, and that is strap on wrist weights or ankle
weights, or to carry dumbbells while you are doing cardio.
Although this does increase the total amount of weight being
moved by your body, it also puts a stress on your joints that
is not natural, and therefore, not a good idea. However,
alternatives that DO work include putting on an adjustable
weighted vest, or even just strapping on a backpack with some
weights or books in it! The idea is to keep the additional
weight as close to your body as possible, away from easily
damaged joints.

Higher Number of Repetitions

Although you don't normally count repetitions when you are
doing cardio, you DO take a certain number of steps, have a
certain number of revolutions per minute on the elliptical or
the bike, or you take a certain number of steps on the stair
master. Do you think that increasing those numbers would help?
You bet! Whether it be by staying on the equipment for longer,
or just working out harder to get a higher number of steps or
revolutions in the same amount of time, either way you have
changed the stimulus on your cardiovascular system (not to
mention your legs!), and by reacting to that new stress, your
cardiovascular system will burn more calories while adapting to
the new program.

Change the Position of Your Body

You may be asking yourself at this point just how many
positions can the body be in when you are walking on the
treadmill? The answer is PLENTY! Changing the incline of the
equipment is an obvious way to change the position of your
body, provided you continue to STAND UP STRAIGHT. If you hunch
over, or grab the machine for support, you are defeating the
purpose. What about leaning backwards or forwards when riding a
bike, or peddling an elliptical? By changing the angle at which
your legs are pushing
on the machine, you are most certainly changing the stimulus,
forcing your body to adapt!

Modify the Speed of the Exercise

This one pretty much goes without saying! Go faster, and you'll
burn more calories, and elicit a new adaptive response from your
body. However, what about going slower? What if you are used to
the Cycling class where your instructor seems to be made of
steel, and can spin his/her legs around 80,000 times a minute
for 30 minutes straight? Can slowing down be as effective as
that? Sure it can! Trying reaching down to tighten up the
resistance knob on that bike past your normal comfort level,
and it's guaranteed that your body and your legs will have to
find a new way to provide energy, even though you are actually
going slower than you were a few minutes ago.

Use Machines as well as Free Weights

Other than what we discussed above with weight vests/backpacks
vs. ankle/wrist weights, you really don't use free weights
during cardio. However, you DO ride a treadmill or an exercise
bike or a stair master on a regular basis, right? Trade those
machines in for the real thing! Go outside and go for a brisk
walk or a jog. Use a REAL bike and get out for some fresh air
and an invigorating ride around your area. Find a tall building
in your area and walk up and down the stairs. It's a safe bet
that after a few flights you'll be wishing you were back on the
stair master with it's motorized movement assistance!

The examples above have been just a few ways that you can cross
train your body. There are many different training protocols,
and literally thousands of different exercises that the human
body is capable of. You should research as many different
training protocols as possible, and even enlist the aid of a
personal trainer if you need help setting up a program for
yourself, or to change the program that you are already on.
Remember, the key is to make your body ADAPT to new stimulus as
often as possible!

Now get out there and get some exercise!


About The Author: Aaron Potts is the owner and creator of
Fitness Destinations. Aaron's experience in the health and
fitness industry includes one on one personal training in many
different environments, maintenance of several health-related
websites, and authoring of many fitness-related products for
consumers and fitness professionals.
http://www.fitnessdestinations.com/journal.html
------------------ ARTICLE END ------------------

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#629 From: Helen Baxter <distribution@...>
Date: Sun Apr 3, 2005 6:02 am
Subject: How To Play The Violin
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Article Title: How To Play The Violin
Author: Helen Baxter
Category: Entertainment
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------------------ ARTICLE START ------------------
This article gives the essential basics for how to play the
violin. Generally violins are quite commonly available
instruments and it is reasonably easy to rent or buy a violin.
Children may need smaller violins (from an eighth, quarter,
half, three-quarters, seven-eighths up to full size) to
accommodate smaller hands if they are going to be learning over
an extended period.

The Basics

The bow is held in the right hand with the thumb bent
underneath the frog to support it and the other hands loosely
gripping the wood. There are many different holds and it its
important to find one that suits your hand size and strength.
The violin is held with the left hand, with the chin on the
chin rest supporting most of the weight, and the fingers
loosely coiled around the neck of the violin. The thumb should
be relaxed but firm. The left elbow should be curved under the
violin. The violin should be roughly horizontal and the right
arm held high. The main methods of playing the violin are bowed
and pizzicato.

Bowed

The bow should be drawn swiftly and smoothly across the
strings, about halfway between the fingerboard and the bridge.
A down bow starts with the hand close to the strings pulling
across the string from left to right, and is generally used on
strong beats. An up bow goes the opposite way, right to left,
and is used on weaker beats and upbeats. However with practice
down bows and up bows should be fairly difficult to
distinguish. Slurs in music indicate that all notes within a
slur should be played in the same bow movement. To play loud
notes, the bow is pressed down harder on the string using the
index finger or the bow is drawn across the string faster. To
play more quietly use less pressure or draw the bow across the
string slower. In classical music bowed music is indicated by
the Italian term arco.

Pizzicato

To play pizzicato (often abbreviated to pizz.) the right thumb
should be placed under the fingerboard and the index finger
used to pull the string quickly upwards and across. For faster
passages, the bow can be held while playing pizzicato, still
using the index finger but without the support of the thumb. In
more complex and advanced pieces, a small cross above the stave
indicates the fingers of the left hand plucking the strings.

Fingering and positions

As there are no physical aids such as frets for violinists as
there are for guitarists, accurate tuning comes with immense
practice. On a full size violin, the tones are roughly two
centimeters apart, but this is difficult to judge when playing
since you are seeing from a different perspective. To aid
tuning, it is very helpful to have a piano or other keyboard
instrument when practicing.

The fingers of the left hand are conventionally named first
(index finger) to fourth (little finger). When playing notes
other than open strings (G, A, D and E), these fingers must
press down hard, so that the string is shortened convincingly
for a higher pitch. The standard intervals taught to beginners
is tone, tone, semitone, tone (ie. G-A-B-C-D, D-E-F#-G-A,
A-B-C#-D-E, and E-F#-G#-A-B). Of course the notes in between
can be played by rearranging the hand position.

This is known as first position, where the first finger plays
up to a tone above the open string. The next position usually
taught is third position, where the first finger plays the note
a perfect fourth above the open string (so, for example, third
position on the A string would start on the D). All positions
from first up to anywhere around tenth can be thus played, and
two octaves on one string are considered fairly standard.


About The Author: Looking for information about the violin? Go
to: http://www.mrviolin.com 'Mr Violin' is published by Helen
Baxter -  The Complete A to Z Of Violin Resources!  Check out
more violin articles at: http://www.mrviolin.com/archive
------------------ ARTICLE END ------------------

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#630 From: Brent Filson <distribution@...>
Date: Sun Apr 3, 2005 6:02 am
Subject: Leadership Development And Jumping Out of Airships
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Article Title: Leadership Development And Jumping Out of
Airships
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Category: Leadership
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------------------ ARTICLE START ------------------
A German silent film melodrama depicts an airship bombing
London during World War I.  Lit up by searchlights and strafed
by fighters, the crippled airship loses altitude as the captain
frantically jettisons dispensable gear to lighten weight.
Eventually, the only weight left is human.  So the captain
orders members of the crew overboard.  A grisly scene unfolds
as the airmen, one by one, without parachutes, step up to the
hatch, salute the captain and the first mate, then jump to
their deaths.  Lightened, the airship returns safely to
Germany.

That scene is not a relic.  It's happening in corporations
frequently these days, clearly not as fact but metaphor.
Companies, shot up in the cross fires of increasingly
competitive markets, must lighten their loads to get earnings'
growth buoyancy.  The captains are jettisoning all but the
indispensable employees.  Commonly, one of the first functions
to be ordered out is the training function -- in particular,
leadership training or leadership development.

Many company heads view such training as dispensable as the
airship crew in the melodrama.

Yet leadership isn't dispensable to business success.  It's
absolutely indispensable.  Good leaders are far more important
to the long term success of companies than good products.  All
organizations that fail to get, keep, and develop good leaders
eventually founder.  This isn't a secret.  Most leaders know
this.

Here's the secret: The fact that leadership development is
viewed as dispensable is not the captain's making.  It's the
crew's making.  The blame lies with the people in charge of the
leadership development.  They simply have not defined leadership
development in indispensable ways for results.  Sure, they have
defined such development for training results but not for the
results that really count, business results.

And when training people focus on training results not business
results, they are always put at the front when the superfluous
are told to line up to leap.

What is leadership but results -- not training results,
business results.  If leaders are not getting their business
results, they are not leading.  Results can be defined in many
ways, productivity, operating efficiencies, sales growth, cost
reductions, etc., but leadership development has no real value
unless it is helping the leaders get those results.

Here are two simple ways to position your role to notably
increase your value to your company.

1. Define results.

Forget about training results.  Forget about training
objectives.  They're dispensable gear.  Throw them overboard.
What are the business results of the leaders you are
developing?  If you are dealing with people in manufacturing,
then focus on having your development programs help improve
operating efficiencies.  If you have sales people in those
programs, focus on their getting increased sales results within
a certain time after they complete your program.  Whoever has
signed up for your programs, challenge them to use the tools
you give them to get results short and long term.

For instance,  at the beginning of your programs, ask
participants, "What results do you have to get?  And what are
the most important challenges you have in getting them?"

Then bring them the tools to help them get those results.  What
they learn is worthless unless it is tied to what is most
valuable in their jobs and careers.  It's worse than worthless,
it's a downright stumbling block since that learning demands
that they spend their time away from pursuing their real job
objectives.

2.  Measure those results.

There is no value in business without measurements.  Trainers
who ignore this truth are put in the line before the open hatch
when the company starts going down.  Those trainers typically
show their value by demonstrating the cost-effectiveness of
their programs.

Cost-effective, baloney!  I don't know of any organization
where "cost-effective" ultimately doesn't mean "cheap."
Cost-effectiveness is the worst way to position leadership
development programs.  Cost-effective programs are the least
valuable programs of all.  Once we start defining our programs
by how cheap they are, we show that we don't understand
leadership or development -- and so cheapen our value to the
company.

Don't make leadership programs inexpensive.  Make them
expensive!  --   expensive to the company if those programs are
not instituted.  We can only show their true importance by
demonstrating the hard, measured, business-focused results
participants achieve after taking the programs.

At the end of your sessions, have participants write a "value
received" letter in which they detail the hard measured results
that they intend to get when they use your leadership tools.

Follow up 35-days later to insure they have gotten those
results or are about to get them.

If participants in a leadership course don't receive an R.O. I.
that is at least five to ten times greater than the investment
they made in that course, give them their money back.  And why
not?  If they can't get big increases in their hard, measured
results, it's the course's fault.  It hasn't helped them
develop as leaders.  Without results, leadership has no
meaning.

Leadership development is too important to be demeaned by
having it fulfill training objectives.  Enhance its importance
by having it fulfill business objectives.  In doing so, we will
change the scenario on our metaphorical airship.  Instead of
ordering the crew out, the captain will say, "We can't afford
to lose this crew member.  Stay here!  First mate, jump!"


~~~~~
The author of 23 books, Brent Filson's recent books are, THE
LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO
GIVE GREAT LEADERSHIP TALKS.  He is founder and president of
The Filson Leadership Group, Inc. – and has worked with
thousands of leaders worldwide during the past 20 years helping
them achieve sizable increases in hard, measured results.  Sign
up for his free leadership ezine and get a free guide, "49 Ways
To Turn Action Into Results," at www.actionleadership.com
------------------ ARTICLE END ------------------

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#631 From: B A Boyle <distribution@...>
Date: Sun Apr 3, 2005 6:02 am
Subject: Moving To France - Bring Your Sense Of Humour!
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MUST be set to hyperlinks and we ask that you send a copy of
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Article Title: Moving To France - Bring Your Sense Of Humour!
Author: B A Boyle
Category: Real Estate
Word Count: 568
Article URL: http://www.isnare.com/?id=1678&ca=Real+Estate
Format: 64cpl
Author's Email Address: oliver.phillips@...
Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
In this article from PFS France
(http://www.propertyforsalefrance.co.uk/), B A Boyle a British
expat, writes a "tongue in cheek" account about the
communication challenges they faced when they moved to France.

For many newcomers to France, one of the greatest challenges is
actually to make sense of the French language which we studied
years ago in school.

If you’re lucky you may still remember a little vocabulary or
how to conjugate verbs, the exceptions and the rules.
Nevertheless, beware. french learned at school has its
limitations.  It’s most unlikely that you will be able to
impress anyone by asking “Where is the station?”  “I’d like to
book a room with a shower” or even “How do I get to the Eiffel
Tower”

So, soon after we moved here, we came to rely on two very good
pieces of advice:

If you can’t make yourself understood, try saying it in a
different way.
Learn how to ask politely for the French person  to speak a
little slower/clearer  for example “doucement, S’il vous plait”
(literally, softly please)
Let me give you an example.  Our first summer here and we’re
living in a quiet little French village.  We’re ready to
receive our first visitors, daughter, son-in law, & two young
children;  a family more used to seaside than countryside
holidays.  How do we keep the little ones entertained.  The
supermarket is full of little plastic paddling pools.  We buy
two.  One for water and one for sand.   Water, we have plenty
of but we need to visit the DIY store in search of sand.

If I ever knew  the French word for sand I’d surely forgotten
it long ago. We find a helpful assistant but make no headway.
Even after playing the usual charade-like game, we  still
cannot make ourselves understood.  I sense increasing
frustration all round.  Then I remember the first piece of
useful advice.  “Find another way to say the same thing”.  Sure
enough, somewhere safely stored in my head was the French word
for beach, so we ask for a sack of beach.  Although this brings
howls of laughter from everyone within earshot – triumph for us
– we get the sand.

We are now prepared for our visitors but the tap in the
bathroom has started to drip, drip and drip.  Happily our DIY
skills extend as far as replacing a tap washer.  Back to the
DIY store.  Sadly, not only do I not know the French word for
washer I cannot think of any sensible word as an alternative.

The assistant, helpful as ever, is determined not to be beaten
this time by a simple thing like language but after a barrage
of totally incomprehensible conversation  I try the second
piece of advice.  “Doucement, s’il vous plait”  Ah, ah, the
relief on his face shows us that at last we have made ourselves
understood.  “Un moment” he says and disappears. True to his
word, a moment later he is back,  “Voila, deux ciment”  and
from his laden trolley he produces two sacks of cement!

On our next visit to the DIY store we ignore the useful advice
and take a dictionary instead.

Copyright 2005 B A Boyle. May be freely reproduced "as-is" for
private and commercial use.


About The Author: BA Boyle writes on PFS France
(http://www.propertyforsalefrance.co.uk/) a website that helps
French property owners advertise and sell, and potential buyers
find, some of the finest and best cared for traditional French
properties available.
------------------ ARTICLE END ------------------

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#632 From: Ken Chukwell <distribution@...>
Date: Sun Apr 3, 2005 6:02 am
Subject: Reverse Mortgage Explained
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Article Title: Reverse Mortgage Explained
Author: Ken Chukwell
Category: Finances
Word Count: 469
Article URL: http://www.isnare.com/?id=1688&ca=Finances
Format: 64cpl
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------------------ ARTICLE START ------------------
Can't remember how many times I've been asked "What is areverse
mortgage"? Reverse mortgages are a great way to get aloan using
your primary asset. As in all cases of financiallending, the
flexibility comes at a price. A reverse mortgage isa loan using
your house and is referred to as a "rising debt,falling equity"
kind of deal.

To compare reverse mortgage to a more traditional one, the
typeof mortgage commonly used when buying a house can be
classed asa "forward mortgage". To qualify for forward
mortgage, you musthave a steady source of income. Because the
mortgage is securedby the asset, if you default on the
payments, your house can betaken from you. As you pay off the
house, your equity is thedifference between the mortgage amount
and how much you've paid.When the last mortgage payment is made,
the house belongs to you.

On the other hand a reverse mortgage process doesn't
requirethat the applicant have great credit, or even that they
have asteady source of income. The major stipulation is that
the houseis owned by the applicant. Generally, there is also a
minimumage required as well, the older the applicant, the
higher theloan amount can be. As well, reverse mortgages must
be the onlydebt against your house.

Differing from a conventional "forward mortgage", your
debtincreases along with your equity. Instead of making any
monthlypayments, the amount loaned has interest added to it -
whicheats away at your equity. If the loan is over a long
period oftime, when the mortgage comes due, there may be a
large amountowed. Furthermore, if the price of your home
decreased, theremay not be any equity left over. On the flip
side, if it was toincrease, this could allow for an equity
gain, but this isn'ttypical of the marketplace.

When deciding how to draw money from the reverse mortgage,
thereare a few options; a single lump sum, regular monthly
advances,or a credit account. There are conditions in this kind
ofmortgage that would warrant the immediate repayment of the
loan;the mortgage will be due when the borrower dies, sells
thehouse, or moves out.

Failure to pay your property taxes or insurance on the home
willundoubtedly lead to a default as well. The lender also has
theoption of paying for these obligations by reducing your
advancesto cover the expense. Make sure you read the loan
documentscarefully to make sure you understand all the
conditions thatcan cause your loan to become due.

Hope this helps clear up the term reverse mortgages.

Ken Chukwell
http://www.online-loans-pro.com/


About The Author: About the author:Ken Chukwell is a personal
finance enthusiast whose website
http://www.online-loans-pro.com/ is dedicated to quality
information on everything online loans. For indepth information
and for all your online loan needs please visit
http://www.online-loans-pro.com/
------------------ ARTICLE END ------------------

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#633 From: Subhendu Sen <distribution@...>
Date: Sun Apr 3, 2005 6:02 am
Subject: How You Pay More For Unused Web Space And Traffic
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Article Title: How You Pay More For Unused Web Space And
Traffic
Author: Subhendu Sen
Category: Internet
Word Count: 564
Article URL: http://www.isnare.com/?id=1690&ca=Internet
Format: 64cpl
Author's Email Address: wearetherewithyou@...
Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
"2GB web space with 50GB traffic for $5.95 per month!"

A luring ad—definitely. In fact this ad makes many
smallbusiness owners feel cheated by their present web hosts.

This is how the small business owners, who have taken
smallamount of space (say, 5, 10 or 25mb) calculate and feel
thatthey are paying more :

"If 2000MB (2GB) costs $5.95 per month, then 5MB should
cost(5.95 x 5 / 2000) = $0.15 only! But my web host charges
me$1! A 700% profit!! Oh...I am losing so much money!!"

So, if a small business site shifts to the advertised webhost,
he should get better value for his money. Right?

Wrong.

Let me explain how :

As a small business owner, how many HTML pagesdo you have in
your web site? 5, 10, 15, 25?

Experts say that you should not have a page of more than100K
including images. Normally the file size of astarndard HTML
page is around 10-15K.

Remember that, many of the images linked to your pagesare
common. If you have a 400x300 pixel image, the filesize of that
image should not be more than 30K. Buttonsare normally between
3-5K.

So, let's take an example of 25 page web site, which has(a) 25
HTML pages, (b) each page has one big image of400x300 pixel and
(c) have 25 buttons.

So, the total space usage is :

25 HTMLs x 15K = 375K
25 400x300 pixel images x 30K = 750K
25 buttons x 5K = 125K

Total : 1250K = 1.25MB

You need space for mail. How many email accounts do youneed? 5,
10, 25? How much space you want to allocate foreach mail box? Do
you get large attachments? Your can setyour email software to
delete mails from the server(immediately or after few days)
after you download them toyour computer. So, if you check your
mails every hour andkeep your mail space clean for receiving
further mails, you maysafely allocate 1mb for each email
accounts. If you are usingonly one email account, you can use
the entire free space foryour email.

So, with the above example, if you go for a 5MB space,
it'senough for you in the given circumstances.

But, if you go for a 2GB space and use only 5MB of it, youare
actually paying $5.99 for using 5MB space. A loss of $4.99every
month—$59.88 every year!

You got it now, right?

You may ask, 'What about Traffic? 50GB!! It's huge man!'

Yes, it's huge. But, do you need it?

With the above example, if one person visits all the pages,your
site generates 1.25MB traffic. If you get say 100 suchvisitors
every day, you generate only 3750MB or 3.5GB(approx) traffic
for the entire month!

So, here again you pay more for the unused traffic.

Check from your control panel, how much space and traffic you
areyou consuming currently. Are you paying for unused space
/traffic? If yes, then browse the web for reliable hosts and
findout a plan which fits with your requiremnts. Compare
theprices and features. Check the reliability of the host andgo
for the one you find the best.

And, Save Money!


About The Author: Subhendu Sen is the owner and webmaster of
http://www.IndHosts.Net/hosting.html— a low-cost web hosting
service provider and in the business of web hosting since 1998.

------------------ ARTICLE END ------------------

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#634 From: Susan G Phillips <distribution@...>
Date: Mon Apr 4, 2005 5:02 am
Subject: Art Supply Online Warehouses – A Great Way To Save
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Article Title: Art Supply Online Warehouses – A Great Way To
Save
Author: Susan G Phillips
Category: Arts
Word Count: 480
Article URL: http://www.isnare.com/?id=1544&ca=Arts
Format: 64cpl
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------------------ ARTICLE START ------------------
It can be a lot of fun walking into an art supply store at the
mall or to a local art and craft warehouse. The shelves contain
a variety of art supplies, from acrylic paints to wooden easels,
and the staff are often very friendly and passionate because
they too are artists. However, what isn't so friendly is
overpaying – why pay full retail prices when you could be
getting discount art supplies through an online art supply
store or warehouse.

Remember that when you buy a table top easel at a traditional
art supply store, you aren't just paying for the easel. You're
also paying for the presentation of the supplies, in the
traditional brick and mortar environment. An online art supply
store or warehouse saves you money because their operation
costs are less. The point of going into a store is to get help
when you need it. When it comes to art supplies, most artists
know basically what they need. Eliminating the middle man at an
online art supply store or warehouse to get your art supplies
makes good business sense and can also be exciting in its own
right.

As an artist, you're probably not accustomed to putting
practical thoughts about time and money when it comes to your
time spent in front of a wooden easel. It is worth a thought
though, when you consider how fast costs can add up. A few
dollars saved today can equal more time available to create
tomorrow. Although shopping for online art supplies is very
easy, it still can make you nervous. For one thing, there is
something about buying something you've never touched that can
seem weird, but art supply stores or warehouses can provide art
supply catalogs to alleviate that worry. With art supply
catalogs you are viewing an artistic depiction of art supplies.
At that point you are one step away from viewing a painting of a
wooden easel displayed on a table top easel that's been balanced
on a presentation easel in a corporate boardroom. However, it
really is a practical solution to filling your needs.

Traditional art supply stores are great, but the prices are
marked up, and you might not get what you want, when you need
it. When you look through at art supply catalog and order your
art supplies that way, you eliminate the chance that what you
need will be out of stock at the time you purchase. So not only
do you save money, you save time and worry. On top of saving
money, the art supplies available online are of great quality.
You won't be sacrificing for the sake of saving money. The only
thing you'll be giving up is a few of the things people like to
complain about. And if you order enough you might even qualify
for free shipping.


About The Author: Are you looking for information on anything
and everything Art related? Check out YU Art at:
http://www.yuart.com  YU Art , published by Susan G Phillips,
is a complete resource directory  covering the complete A to Z
of Art topics  You can view more YU Art articles at:
http://www.yuart.com/archive
------------------ ARTICLE END ------------------

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#635 From: Aaron Potts <distribution@...>
Date: Mon Apr 4, 2005 5:02 am
Subject: Why Diets Don't Work
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info@...

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Article Title: Why Diets Don't Work
Author: Aaron Potts
Category: Wellness, Fitness and Diet
Word Count: 1222
Article URL:
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Format: 64cpl
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------------------ ARTICLE START ------------------
One of the biggest scams ever successfully pulled on the
American public is - somewhat appropriately - a 4-letter word.
That word is, of course, Diet. By now you have seen
advertisements for more diets than you can easily remember, and
have also most likely seen an article or television show
debunking some of those diets. Unfortunately, the art of
shooting holes through the credibility of a diet plan is
normally done by ANOTHER diet company, solely for the purpose
of getting you to use their product instead. Well, this article
has nothing to sell, nor really anything to gain, save the
knowledge that hopefully the reader - that's you - will put
down the Diet Madness Menu, and get a real world point of view
on why diets don't work, and what you can do about it.

Eating, the Lost Art

If you are considering a diet, or have in the past, your
primary motivation was most likely to lose weight. What if I
was to tell you that in order to lose weight, you actually need
to eat MORE than you have in the past? You would probably shake
your head at that crazy idea, and think that it was some new
fad that could in no way assist you in your weight loss goals.
Of course, the fact that every diet you've ever heard of was at
one point "some new fad" would probably never even cross your
mind. Nonetheless, the fact remains that most people do need to
eat more than they presently are in order to lose weight, but
the trick comes in eating the right kinds of foods, in the
right ratios of nutrients, and at the right times of day. Sound
tricky? Perhaps, but I assure you, it is really quite simple.
However, the purpose of this article is not to inform you of
the benefits of eating, but merely to let you know that eating
is indeed a very effective way to lose excess bodyweight, and
to explain how diets keep that from happening.

Stating the Obvious

Although most people do not think of the "latest diet" in these
terms, hopefully the following question will make you consider
what is pretty obvious if you stop to think about it. If the
new "Last Diet You'll Ever Need" was really that good at making
you melt away pounds while sitting on the couch munching "Carbo
Craze Chips" or was even remotely effective at burning off your
spare tire while inhaling the sweet scents of "Aerospace's
Aromatic Air Baubles", then why isn't everyone already thin??

Seriously - think about it. Every time you hear about the
latest diet or the most up to date exercise device that only
takes 20 minutes per day, they always say that you will never
need another system! The advertised system - no matter how
logical or even outlandish as it may seem - is always touted at
being better than ever, and the last system you will ever need.
Well, if that were true, don't you think that the manufacturer
of that system would not only become wealthier than anyone in
history, but would also become famous as the person who FINALLY
solved the obesity problem in our world? Don't you think that
person could also afford to advertise their product during
prime time on TV, instead of late at night? Don't you think
that system would become known throughout the world -
throughout history itself - as a turning point in human
development?

So, I'll ask you the same question again: If the solution is
already out there, why do we need to keep coming up with new
solutions?? The answer is, of course, very simple - these
systems don't work, and the human populace is simply looking
for a non-existent quick fix to getting rid of too many late
night excursions to the local burger joint, or to the fact they
should have taken stock in beer while they were in college. Then
what does work? Human physiology.

Metabolism

Metabolism is defined as the rate at which your body processes
food. In other words, how fast your body burns calories. The
faster your metabolism, the more food you can eat without
gaining weight. How do you control your metabolism? By eating a
nutrient-dense meal every 3 to 3 ½ hours. This practice "stokes
your internal furnace", for lack of a better analogy. Think of
your body as an old-style locomotive that had coal shoveled
into the combustion chamber one shovel at a time. If you didn't
shovel in coal fast enough, the locomotive would slow down, and
your body is no different. If you don't eat often enough, your
metabolism slows down and you don't burn through calories very
quickly. In addition, not only does your rate of calorie
consumption go down, but your body starts storing almost
everything that you do eat as bodyfat! So, in essence, every
time you starve yourself in your honest effort to "stick to
your diet", you are actually slowing down your metabolism as
well as making your body more efficient at building padding for
you to sit on at baseball games.

Muscle

"I don't care" you say. You believe that in order to lose
weight you need to starve. Okay, that's wrong, but I'll explain
why that thinking is flawed. Your body needs energy so you can
live through any given day. The amount of energy that you need
is determined by your Basal Metabolic Rate, and by your
activity level for that day. For most people, this amounts to
between 1,500 and 2,500 calories per day. Well, if your
calorie-restricted diet doesn't allow you that many calories,
your body will find a way to survive anyway. It does this by
breaking down your muscle tissue and using it for energy. "So
what?" you say. You don't care, as long as the scale says you
are losing weight, right?

What if I told you that the ONLY place on your body that you
can burn bodyfat for fuel is your muscles? What if I told you
that the more muscle tissue you lose on a calorie-restricted
diet, the fewer calories you can eat after the muscle loss?
What if I told you that after losing 20 lbs on a
calorie-restricted diet, your total bodyfat level will have
dropped very little, if at all? What if I told you that by
using muscle mass for energy, you have literally crippled your
body's ability to burn bodyfat in the future, and that by the
laws of Nature (which we can't change, by the way), you will
absolutely put the weight back on, and probably gain more
weight than you ever had before?

If I told you all of that, would you still want to burn muscle
tissue for energy while starving yourself to stick to your
diet, paying $8 a bag for Carbo Chips, and $20 a session for
Aromatic Air Baubles?

On the other hand, perhaps the laws of Nature don't apply to
you. In that case, be sure to tune in tonight - I believe the
"Lose Weight While You Eat Butter Fried Bacon" diet is going to
be featured on a new infomercial. It is, after all, The Last
Diet You Will Ever Need!


About The Author: Aaron Potts is the owner and creator of
Fitness Destinations. Aaron's experience in the health and
fitness industry includes one on one personal training in many
different environments, maintenance of several health-related
websites, and authoring of many fitness-related products for
consumers and fitness professionals.
http://www.fitnessdestinations.com
------------------ ARTICLE END ------------------

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#636 From: Tom O'donnell <distribution@...>
Date: Mon Apr 4, 2005 5:02 am
Subject: Secured Personal Loans - What You Need To Know About
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Article Title: Secured Personal Loans - What You Need To Know
About
Author: Tom O'donnell
Category: Finances
Word Count: 395
Article URL: http://www.isnare.com/?id=1702&ca=Finances
Format: 64cpl
Author's Email Address: tigertomcouk@...
Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
Loans that are secured against property are called  secured
personal loans. They are suitable for when you are having
difficulties getting an unsecured personal loan, are trying to
raise a large amount, or you just have a bad/poor credit
history. Usually, lenders are more flexible when it comes to
secured personal loans, which makes them worth taking into
consideration if you want to buy a new car, make home
improvements, or take the luxury holiday of your life.

Here is a list of benefits of a secured personal loan:

You have lower monthly repayments than an unsecured personal
loan

You can borrow more money

Repayments can be spread over a longer period of time

Because a secured personal loan is a type of loan available to
people with securable assets (usually homes), they are often
referred to as 'homeowner loans' or just 'home loans'.

To be eligible for secured personal loans you don't even have
to own your own home outright. You can put the proportion of
the home that you own up as a security, if you have a mortgage.

Because secured personal loans are secured on property, many of
the lenders will approve your loan 'ignoring' the fact that you
have a history of adverse credit such as arrears or even county
court judgements. This makes them the perfect choice for people
who can't qualify for a loan from their local bank.

You can borrow a very large amount of money and repay it over a
period that usually range from 5 to 25 years. You just have to
select a monthly payment that fits your financial situation.
Generally, a secured personal loan tends to be cheaper than any
other forms of borrowing.

For a secured personal loan, the interest rate depends on
factors such as the amount of money borrowed, the period of
time you choose to repay them in and your personal details.
Payments can also be insured so that you don't have to worry
about losing your job or being unable to work due to accident
or sickness.

It usually takes from 14 to 28 days for a secured personal loan
to be completed. During this time you will be made a no
obligation offer (once your application has been processed and
accepted).


About The Author: T. O'Donnell owns a site that offers personal
loans, advice, an ebook and a loan calculator for the UK. Visit
him at http://www.tigertom.com/personal-loans-uk.shtml
------------------ ARTICLE END ------------------

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#637 From: Richard Dows <distribution@...>
Date: Mon Apr 4, 2005 5:02 am
Subject: Online Coupons Furthering Consumerism
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Article Title: Online Coupons Furthering Consumerism
Author: Richard Dows
Category: Internet
Word Count: 461
Article URL: http://www.isnare.com/?id=1696&ca=Internet
Format: 64cpl
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------------------ ARTICLE START ------------------
Consumerism is the public face of capitalism. Ultimately,
everyone is a consumer regardless of the political system in
position - even communists had to buy things. But, consumerism
has reached giddy heights in the "West", where the culture
itself is one of "I want". Perhaps a more recognizable face of
this is the "one up on the Jones'" ideology - the Jones' have a
new car, then you had better get the next model.

Retailers have the bottom line in mind of course, their goal is
to make as much profits as possible while attracting as many
consumers as possible. Traditionally this is a razor's edge -
if they charge too much for an item there will be other
retailers who offer it at a reduced price, thus their profits
dip. If they charge too little they will be swamped with
consumers and sell out of their stock. They have to find that
point where they can just sell out of stock and charge just
enough to attract hoardes of hungry consumers.

So how do they make lots of cash and still beat their
competitors? One way is to offer coupons. Give 5% off and
they'll start to attract a whole lot of consumers eager to take
advantage of them (the real question is, who is being taken
advantage of?). Another method is the rebate, which it should
be said, not everyone fills out and sends back in. They make a
lot of money on attracting people via rebates but who don't
actually send them in.

Enter the Internet. Now, retailers see a way to make even more
money, and to cut out the middle men. By placing all their
stock on websites, and offering coupons to fill in at order
time, they don't have to operate stores, pay salespeople and
staff, pay electricity bills, rent etc., The order gets filled
in online, and shipped directly from warehouses, what a money
saver! Take a look at sites like www.streamsofgold.com and
www.oceansofgold.com and you'll see what I mean - some
retailers have astonishing offers, up to 70% off items ordered
online, $200 off $2000 purchases. It makes consumers think they
are making a killing, but in reality the retailers is laughing
all the way to the bank.

Is it the birth of something new? Or rather, are consumers
becoming more receptive and savvier than before? Rather than
having to fill a form out, send it in, wait for the check in
the mail, it is far simpler now. Go to the website, order, fill
in the coupon code, instant savings! No, it is not new, it is
young sales executives who were weened on the early Internet
realizing its true potential, as a mass marketing medium for
consumerism.


About The Author: Richard Dows is an entrepreneur that has
started several businesses, some as experiments, others as
serious enterprises. As a freelance web designer he has
embraced Standards and explored many facets of the online
business world.
------------------ ARTICLE END ------------------

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#638 From: Ben Sather <distribution@...>
Date: Mon Apr 4, 2005 5:02 am
Subject: How To Clean Gold Jewelry
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ask that you send a copy of the newsletter or ezine that
contains the article to beersat@...

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MUST be set to hyperlinks and we ask that you send a copy of
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Article Title: How To Clean Gold Jewelry
Author: Ben Sather
Category: Womens Interest
Word Count: 394
Article URL: http://www.isnare.com/?id=1694&ca=Womens+Interest
Format: 64cpl
Author's Email Address: beersat@...
Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
Gold jewelry to a woman is priceless. Although gold jewelry
comes in many different styles and colors, the care and
cleaning procedure for all golden treasures remain the same.
Good common sense is your best guide, and these important tips
on how to clean gold jewelry will help you keep your exquisite
pieces lustrous and shining.

Gold is tarnish-resistant, but it can get dirty or smudged.
Lotions, powders, soaps, even natural skin oils that we use
regularly can cover your jewelry and cut down their brilliance.
Jewelry cleaning removes any such build-up or residue and
restores the original sparkle and shine to make your precious
jewelries last a lifetime.

Although numerous commercial products are available to clean
gold jewelry, most often water and a mild detergent is
sufficient to restore the radiance, and a soft brush helps to
gently clean intricate filigree designs and stones. Sometimes
it can be helpful to soak the gold jewelry in a solution of one
part ammonia and six parts water for up to sixty seconds. It is
imperative to dry and polish your gold jewelry with a chamois
or soft cloth after cleaning.

Jewelry polishing cloths are an effective and inexpensive way
of keeping your bits of gold glittering and radiant. These
essential cotton cloths help to remove tarnish and to buff
jewelry to look as good as new. Avoid wearing jewelry while in
contact with household chemicals, such as chlorine bleach as
this can discolor or damage your gold jewelry mountings.

Proper storage of jewelry when not in use is essential to keep
your golden treasures clean and new. When storing your jewelry,
be careful that pieces do not tumble against each other to avoid
scratching and loss of radiance. Ideally, store your jewelry in
a fabric-lined jewel case, or a box with compartments or
dividers or store each piece in individual soft cloth pouches.

It is important to check the stone settings of your jewelry
periodically for any damage to the gold prongs or bezels.
Immersing the jewelry in rubbing alcohol for a few seconds will
restore the gorgeous sparkle to cloudy stones. It is very
important to dry the jewelry thoroughly after cleaning before
wearing or storing. Remember that Pave set (glued in stones)
jewelry should never be immersed in water while cleaning gold
jewelry.


About The Author: Ben Sather is the publisher of
http://www.a2-gold-jewelry.com/ - A gold jewelry information
resource. You can publish this article if the author's byline
is included and all links are hyperlinked.
------------------ ARTICLE END ------------------

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  http://www.isnare.com/?s=author&a=Ben+Sather

#639 From: Brent Filson <distribution@...>
Date: Mon Apr 4, 2005 5:02 am
Subject: The End Of Marketing
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Article Title: The End Of Marketing
Author: Brent Filson
Category: Marketing
Word Count: 1017
Article URL: http://www.isnare.com/?id=398&ca=Marketing
Format: 64cpl
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Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
Working with top companies worldwide in all major sectors for
20 years, I've discovered that few of them come even close to
achieving their potential results.

A key reason is that their leaders "don't know that they don't
know".

They don't know that marketing as we know it has come to an
end.  A more successful growth-dynamic must replace it.  That
dynamic is tied to human emotions and the results-producing
actions those emotions trigger.

No question: Emotion is a critical driver in business success.
Clearly, people in business have to be skilled and knowledgeable
about products, processes, and customers.  But simply having
rational knowledge is not enough to get big increases in
results.  We must have emotional knowledge too.

A fundamental truth of human motivation is that we define
ourselves in terms of our emotions.  Descartes didn't quite
have it right: it's not, "I think therefore I am; it's really,
"I feel therefore I am".

Yet most marketing strategies and programs focus on the
rational — market share, target identification and validation,
and customer needs analysis — and ignore the emotional.  In
doing so, such strategies ignore great opportunities.

To achieve quantum leaps in results that most businesses are
capable of, "the end of marketing" must be recognized.

Conventional marketing served companies in relatively stable
economies when businesses were like large ships, with captains
giving orders to the mates, the mates to crews.  But today
businesses are in white-water canoeing races.

In rapidly changing markets, exclusively rational marketing
can't compete well.

What will replace marketing?  To answer that, let's understand
what marketing is all about.  It's about one thing,
organizational growth.  Such growth happens through strategy
and action.

Today's marketing activities are superficially linked to
strategy and have little to do with action.  The result:
businesses rattle along not hitting on all cylinders.

Strategy: We grow in business or ultimately die.  So it
behooves each business to have a strategy for growth.

We might develop a growth strategy.  It might seem convincing
on paper.  It might interest security analysts.  It might
brighten an annual report.  But unless employees and customers
alike believe it passionately, wake up in the morning motivated
by it, spend each day exciting others about it, see it as a key
stimulant of their life, and zealously realize it in their work
activities, then it is merely a recitation of dry postulates.
It can only realize partial results.

When strategies resonate with people's heartfelt needs, great
things happen.  History is replete with such strategies:
Themistocles' naval strategy for defeating the Persians; the
Pilgrim's strategy of attaining religious freedom by building a
"city on the hill" in the New World;  Jefferson's strategy for
realizing an America bounded by the Atlantic and Pacific;
America's strategy for putting a man on the moon before the end
of the 1960s, etc.

And the history of business has its examples too:  Ford Motor
Company of the first decades of this century; IBM of the 1950s,
Apple of the early 1980s, Wall-Mart of the 1990s, Dell of the
past few years.

There are three ways to get a motivational growth-strategy.

First, link it to what people feel strongly about.

Many leaders wrongly believe that just because they have taken
the trouble to develop a marketing strategy, that strategy
automatically excites others.

If you don't root your strategy in the fervent convictions of
employees and customers, you don't have a motivational
growth-strategy.

Steve Jobs' strategy for providing bringing a powerful,
versatile computer into the hands of average people around the
world, fired the imaginations and the ardent actions of his
colleagues and, ultimately, customers.

Second, raise the stakes.  Follow Emerson's dictum: "Hitch your
wagon to a star."  Distinguish between vision and motivational
growth-strategy.  A vision is the star.  The strategy is how
you will hitch your wagon to it.  When people's vision and
strategy provide a higher purpose in their lives, their
motivation is of a higher order.

Jobs convinced John Scully to leave a high-level, fast-track
position at PepsiCo and commit himself to the uncertainties of
working at Apple by asking: "Do you want to sell sugar water
for the rest of your life or  do you want to change the world?"

Third, make the strategy simple and short.  Growth can be
complicated, but people's needs are simple.

  Bill Gates wrote a strategy in longhand on a single sheet of
paper when he founded Microsoft.  He still has possession of
that paper and is still following that strategy.

The processes of putting that strategy into action may take
comprehensive descriptions.  Still, those descriptions should
flow from simple, brief motivational elements.

Action:  Motivational growth-strategies aren't plans, they're
action.  Without people taking action, results can't happen.

Rational marketing stumbles because leaders often view such
marketing as some kind of magic dust that, sprinkled out,
changes behavior.  But only motivated people change their
behavior.

  In trying to realize marketing plans, top leaders often get
jammed up in middle-manager meatgrinders.  Those leaders can
usually persuade their direct reports to participate in the
changes.

However, the far more important task is to persuade
middle-managers to lead change.  Because traditional marketing
ignores the emotional needs of middle-managers, needs that
frequently illuminate ways to increase results, those managers
can and will make mincemeat of even the best-intended,
rationally consistent, and brilliantly-conceived marketing
strategy.

Hey, this isn't black hole physics!  Getting results is simply
about strategy and action: making a simple, powerful
motivational growth-strategy happen in the many, little actions
taken daily by skilled, motivated people.

      Because motivational growth-strategies flow out of the
hearts of people, rather than rain down from above, those
strategies get those people championing actions that get big
results.

The end of marketing is the beginning of success that can only
now be dimly imagined.


About The Author: The author of 23 books, Brent Filson's recent
books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and
101 WAYS TO GIVE GREAT LEADERSHIP TALKS.  He is founder and
president of The Filson Leadership Group, Inc. – and has worked
with thousands of leaders worldwide during the past 20 years
helping them achieve sizable increases in hard, measured
results.  Sign up for his free leadership ezine and get a free
guide, "49 Ways To Turn Action Into Results," at
www.actionleadership.com
------------------ ARTICLE END ------------------

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#640 From: Oliver Phillips <distribution@...>
Date: Mon Apr 4, 2005 5:02 am
Subject: Finding Your Dream Home In France
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Article Title: Finding Your Dream Home In France
Author: Oliver Phillips
Category: Real Estate
Word Count: 642
Article URL: http://www.isnare.com/?id=1679&ca=Real+Estate
Format: 64cpl
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Article Source: http://www.isnare.com

------------------ ARTICLE START ------------------
Buying a home in France can be a complex process. From finding
your dream home to relocating to France there are many hurdles
to overcome before you can relax and enjoy the lifestyle and
beautiful environment that France is renowned for. In Part 1 of
this series, Oliver Phillips of PFS France
(http://www.propertyforsalefrance.co.uk/) walks you through the
process of finding and making an offer on your dream home in
France.

Finding your new French property is the first hurdle. Assuming
you have an idea what you want, in which location and how much
you can afford, the easiest route to searching for properties
is often via the Internet using a reputable French property
website. The advantages are obvious; a good website will not
only offer a large database of properties currently for sale,
they will offer multiple photos of the property's exterior,
interior and grounds together with comprehensive narrative
about the property itself. Also it will often have a search
facility through which you can view properties that match your
specific criteria, and often offer additional benefits such as
email notification of new properties, newsletters and other
information to help you in your search. Of course the big
advantage is that you can build a shortlist of potential
properties without having to visit France, saving you money
from the start. Whether you use the Internet or not, when
considering a property, make sure you get photos and
information before you view the property. You can cut down on
wasted trips and expense this way.

When buying a property in France, unlike in the UK, it is often
normal for the Buyer to pay all the fees. These comprise the
estate agent fee and the notary fee (who perform the
conveyance). Fees can be around 15% of the purchase cost of the
property, which on a €150,000 purchase represents an additional
€22,500 in fees.  If you can deal direct with the owner, and
not buy through an estate agent, you could save around 6% or
€9000 on the same €150,000 property. This is an increasingly
popular option and is possible since sellers are not tied in to
a single agent. Again you are likely to find properties
advertised for sale by owner on a French property website such
as PFS France.

If you are looking for good value for money, consider looking
for property in areas that you haven't previously visited and
are not familiar with. Certain areas command premiums only
because they are widely known and popular. You can often get an
equivalent property in another region for much less.

You should also consider getting to know the area before you
buy. Talk to people who have already purchased their home,
holiday in the area, or even rent for a period and meet the
neighbours before you finalise your decision. As with any
property purchase, your neighbours will be a part of your life
once you've bought your new home.

Try to negotiate. Contact a local valuer to get an impartial
opinion. This will cost money, but will provide you with a
neutral view of the properties value, and possibly a stronger
bargaining position so may pay for itself many times over.

Most importantly, consider taking independent legal advice,
through another notary or a UK based specialist. The vendor
instructs the notary who acts in the sale of the property. They
are acting in the conveyance of the title only and not for
either side. You would be well advised to appoint a specialist
to act specifically in your interest, and finally, just as in
the UK get the property inspected by a qualified buildings
surveyor. Unexpected bills could take the shine off your dream
home very quickly.

Copyright 2005 Oliver Phillips. May be freely reproduced
"as-is" for private and commercial use.


About The Author: Oliver Phillips works for PFS France
(http://www.propertyforsalefrance.co.uk/) a business that helps
French property owners advertise and sell, and potential buyers
find, some of the finest and best cared for traditional French
properties available.
------------------ ARTICLE END ------------------

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  http://www.isnare.com/?s=author&a=Oliver+Phillips

#641 From: John Taylor <distribution@...>
Date: Mon Apr 4, 2005 5:02 am
Subject: A Blog Isn't Just For Christmas.
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Article Title: A Blog Isn't Just For Christmas.
Author: John Taylor
Category: Marketing
Word Count: 571
Article URL: http://www.isnare.com/?id=1709&ca=Marketing
Format: 64cpl
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Online Publisher Tool: http://www.isnare.com/html.php?id=1709

------------------ ARTICLE START ------------------
I was watching the news on TV last night and there was a
warning about buying puppies as Christmas presents. There's
nothing worse than visiting the kennels in the new year and
seeing all those unwanted dogs that were chosen as presents
because they were so cute at the time. It reminded me of people
who start a blog in the hope of making some money online only to
give up after a few days or weeks when things don't work out.

  The average blogger makes around $20 to $50 per month. So, if
that is the average, it stands to reason that some people make
less than that and some people make more. The amount of
potential income that can be generated by blogging depends
entirely upon your ability to build a loyal audience of people
who have money to spend.

  There is no point in creating a blog and then looking for an
audience. Your first task is to identify a hungry market and
provide it with high quality information. Once you have
established your blog and created some interesting content,
your next task is to attract your hungry audience to your blog.
There are many ways of attracting traffic to a blog site
including banner adverts, ezine advertising, pay per click
traffic, links fro other web sites and submitting your site to
the specialist blog search engines.

  There are literally hundreds of blog sites that lay desolate
and abandoned like an old frontier town with tumbleweeds
blowing through on the breeze. Their owners failed to identify
a hungry market, they failed to attract visitors or they simply
gave up posting fresh new content to their blogs.

  Blogs are dynamic web sites, they require time and attention.
Search engines love them because they are frequently updated
with fresh new content. People love them because they regularly
provide new and interesting information. But you have to
persist, just like any other business, online or offline, you
have to work at building up your content, building up an
audience of loyal readers and creating a portfolio of products
and services that will appeal to your readers and generate some
income.

  There are many ways of generating income from your blog.
Several people have created successful niche sites that offer
product reviews including books, software, videos, DVDs and
other popular products. Other bloggers earn their income from
the sale of advertising space and yet others generate income
through pay per click systems such as Google's Adsense
programme.

  There is now another way of building a profitable blog. A
brand new hosted blog service - http://www.Blog4Cash.com has
married a fully featured blogging service with a two tier
affiliate programme thus allowing you to build up a residual
income from everyone who signs up through your referral. This
provides a great opportunity to build up a regular income to
supplement your regular blog profit.

  So remember, to become a truly successful blogger you must
take a long term view and seek to provide interesting content
for a hungry market with money to spend. Don't expect to
achieve profit overnight and plan to build a portfolio of
income streams some of which have a residual element that will
provide you will a recurring income.


About The Author: John Taylor is a prolific writer, he is the
author of several Internet Marketing related eBooks, for
example... http://Test-and-Track.com &
http://Blog-Traffic-Secrets.com John is also runs a very
successful "Virtual Internet Portfolio" Learn how you too can
become a VIP owner with John's latest free report:
http://ClickForContent.com/vip
------------------ ARTICLE END ------------------

For more free-reprint articles by John Taylor please visit:
  http://www.isnare.com/?s=author&a=John+Taylor

#642 From: Daniel Levis <dlevis1@...>
Date: Mon Apr 4, 2005 7:03 am
Subject: What Makes A Winning Online Ad?
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Title: What Makes A Winning Online Ad?
Word Count: 809
Author: Daniel Levis
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The article is preformatted to 60CPL.



What Makes A Winning Online Ad?
Copyright 2005 Daniel Levis

Most people who have been involved with sales & marketing
for any length of time have heard the axiom, “Sell them
what they want. Then sell them what they need”. But what
does it mean? It sounds a little odd doesn’t it?

Does it mean that people are frivolous & go around making
irrational purchases that don’t meet their needs, before
more serious ones that sustain them? Should you try to sell
trivial goods first, & then follow up with those that are
more substantial? Should you put games & entertainment on
your home page, and flour & salt in your follow up messages?

No, that’s not it.

What it is trying to say is that people buy for emotional
reasons. Does anybody buy a Mercedes Benz just because they
NEED to get from point A to point B? Do they buy it because
they NEED all of the amazing gizmos, the heated leather
seats & hand polished wood trim?

No, a person buys an expensive car that they don’t need
because it makes them feel important. You may be shocked
when I say this, but I’m going to say it anyway. Luxury
purchases are motivated by vanity, envy, pride, jealousy, &
narcissism, even greed. And, there is nothing sinister, or
wrong with it. That’s just the way we are as human beings.
It’s what makes us tick. In fact, these emotions are behind
all kinds of everyday purchases too.

Understanding how they motivate buying behavior is critical
to selling.

Look at this ad for the Wall Street Journal. It’s said to
be one of the most successful advertisements in the history
of the world, responsible for over $1 billion in sales.

Look carefully, & see how skillfully it evokes one or more
of these powerful emotions. Try to get a sense of how you
feel when you read it.
------------------------------------------------------

THE WALL STREET JOURNAL "TWO YOUNG MEN" LETTER

On a beautiful late spring afternoon, twenty-five years
ago, two young men graduated from the same college. They
were very much alike, these two young men. Both had been
better than average students, both were personable, and
both – as young college graduates are - were filled with
ambitious dreams for the future.

Recently, these men returned to their college for their
25th reunion. They were still very much alike. Both were
happily married. Both had three children. And both, it
turned out, had gone to work for the same Midwestern
manufacturing company after graduation, and were still
there.

But there was a difference. One of the men was manager of a
small department of that company. The other was its
president.

Have you ever wondered, as I have, what makes this kind of
difference in people's lives? It isn't always a native
intelligence or talent or dedication. It isn't that one
person wants success and the other doesn't. The difference
lies in what each person knows and how he or she makes use
of that knowledge.

And that is why I am writing to you and to people like you
about The Wall Street Journal. For that is the whole
purpose of The Journal: To give its readers knowledge -
knowledge that they can use in business.

The letter closes:

About those two college classmates I mention at the
beginning of this letter: They were graduated from college
together and together got started in the business world. So
what made their lives in business different?

Knowledge. Useful knowledge. And its application.

I cannot promise you that success will be instantly yours
if you start reading The Wall Street Journal. But I can
guarantee that you will find The Journal always
interesting, always reliable, and always useful.
-------------------------------------------------------

This is a newspaper! It doesn’t get much more mundane than
that, but the same principle applies, do you see the power
in it?

What we are talking about here are emotions that are
inextricably tied to the universal desire for esteem that’s
hard wired into our nature as human beings. If you’ve got a
pulse, you’re under its spell. But here’s the kicker. Most
of the time, we are not even aware of the stimulus, only
the response.

When you were reading the story about the graduates and the
reunion, chances are, you were playing out your own meta
program inside your head, and experiencing one of the
esteem emotions. And it triggered your own personal desire
to show the world what you could do, didn’t it?

Esteem (to feel valued) is NOT a WANT at all. It is a basic
human NEED almost as fundamental as food & water. Your
prospect’s hunger & thirst for it. Their emotions are the
expressions of that craving.

If you can trigger them, & then associate satisfaction of
the “esteem needs” with your product, you’ve got a winning
ad!


About the Author:

Daniel Levis is a top marketing consultant & direct
response copywriter based in Toronto Canada. Recently,
Daniel & world-renowned publicist & copywriter Joe Vitale
teamed up to co author “Million Dollar Online Advertising
Strategies – From The Greatest Letter Writer Of The 20th
Century!”, a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write
words that sell...Visit the below site & get 3 FREE
Chapters!
http://www.Advertising-Online-Strategies.com/ad-strategies.h
tml

#643 From: Susan G Phillips <distribution@...>
Date: Tue Apr 5, 2005 5:02 am
Subject: Realign Your Budget - Purchase Your First Piece Of Fine Art
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Article Title: Realign Your Budget - Purchase Your First Piece
Of Fine Art
Author: Susan G Phillips
Category: Arts
Word Count: 519
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------------------ ARTICLE START ------------------
If you don't have at least one piece of fine art in your home,
then you just have no idea what you are missing out on. Whether
an original or reproduction piece, fine art adds warmth, beauty
and interest to every room. So why is it that people tend to
spend lavishly on furniture, carpets and accessories, but do
not provide in their budget for the piece that could be the
focal point of the room?

We are indeed fortunate now to have a wide range of fine art
available to us on the Internet. In just a few short hours, you
can browse museums and galleries around the world to find the
fine art painting you love. Reproductions of major artwork are
available in several formats, from inexpensive prints to
hand-painted oils. All at the touch of a button. You can also
find original fine art online, often very inexpensively.
Artists who have not yet become famed can exhibit their work at
online galleries and reach a much wider audience than would be
otherwise possible in smaller bricks and mortar galleries.
Bringing a new piece of art into your home is always exciting,
but imagine how much more intriguing it would be if it was
something you'd discovered for yourself through your own
research.

While prints will brighten up a room, you should also consider
investing in a real oil painting or another form of original on
canvas. Since the Internet allows galleries to show their work
to a wide audience with little overhead, real paintings can be
had for very reasonable prices. And you'll find the texture and
substance of a painting as opposed to a print to be well worth
the added expense. Home decor is a challenge for many home
owners so the hardest part is not necessarily coming up with
the theme, but tying it all together and making all of the
colors, textures and themes combine. In order to decorate your
home successfully there are a few things for you to consider.

First decide what your budget is. Having a budget will help you
apportion money to the right areas and ensure that you have
enough to finish the job. Next choose a style and make a plan.
Decide the style of theme you want for your room or home decor.
Do you want a modern or oriental tone? Once this is established
you can pick the colors you want to use. Do you want the room
to be calming or energizing? Colors have a very influential
impact on our moods and feelings. You can then decide on the
furniture and accessories you wish to use. This is a good time
to select the art or prints you wish to feature. Make sure that
the print is reflective of the theme of the room. Do not buy art
just because it ties the colors in the room together. Art is a
powerful medium that is used to invoke emotion, feeling, and
thought so the emotion the art projects should be aligned with
the feeling of the room


About The Author: Are you looking for information on anything
and everything Art related? Check out YU Art at:
http://www.yuart.com  YU Art , published by Susan G Phillips,
is a complete resource directory  covering the complete A to Z
of Art topics  You can view more YU Art articles at:
http://www.yuart.com/archive
------------------ ARTICLE END ------------------

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#644 From: John Taylor <distribution@...>
Date: Tue Apr 5, 2005 5:02 am
Subject: Can Pay-per-click Really Increase Blog Traffic?
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Article Title: Can Pay-per-click Really Increase Blog Traffic?
Author: John Taylor
Category: Marketing
Word Count: 523
Article URL: http://www.isnare.com/?id=1707&ca=Marketing
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------------------ ARTICLE START ------------------
You want to know if Pay-Per-Click really can increase blog
traffic? The answer is: Yes, it can. Thanks for reading this
article. Have a nice day.

  Wow, wouldn't it be great if the answer really was that easy?
Of course pay-per-click is a great way to get a new pair of
eye-balls in front of your world-class blog, but it's not as
easy as depositing some money into a PPC account and then
watching your traffic counter spin out of control ten minutes
later even though Google's web site claims that their Google
AdWords campaigns can deliver results in an amazing 15
minutes!.

  With a new blog appearing on the Internet every 7.8 seconds,
you've got to have a solid PPC strategy to win the hearts and
minds of the people who are looking for a new blog to identify
with. PPC is a strategic investment and, like all strategic
investments, it requires expertise and knowledge of how that
investment works.

  The first barrier to running a successful PPC campaign is
money. If you are looking to buy traffic for any of the "hot
property" key words then you might end up paying as much as $5,
$10 or even an unbelievable $50 per click. At those prices you'd
better be running a blog that has a great monetization potential
or you could find yourself in the red at the end of the first
day. Of course, there are words available for as low as a dime,
and many of those words COULD be as valuable as the $50 ones if
you know how to pick them.

  The next obstacle to success is space. When you have a PPC ad
running, you have a limited amount of space (words) available
to sell the person on taking the time to click. What you are
really doing is running a tiny little classified ad, so that ad
better be working overtime to draw visitors to your home page.

  Speaking of home page, that just happens to be your next
issue. Once your classified ad entices someone to click, where
will they land? Your landing page is your blog's salesperson.
It needs to seduce the visitor into wanting to read more. It
has to tease them with the wonders of your blog and show them
just enough to make them want to jump in and read it all. Just
pointing someone to your last blog entry may not do the trick.
You've got to make a sales presentation.

  Trial and error is a wonderful teacher but if you're paying
for the tuition on a pay-per-click basis then you should first
invest in some knowledge and experience from someone who is
already running successful pay-per-click blog traffic
campaigns. That way you can avoid what doesn't work and zero in
on what does. The actual truth is: You're going to pay for that
education either way. You'll either invest a lot of money in
bad PPC campaigns until you get it right, or you'll make a
relatively small, one-time investment to learn from a pro. It's
your money, so spend it wisely!


About The Author: John Taylor is a prolific writer, he is the
author of several Internet Marketing related eBooks, for
example... http://Test-and-Track.com &
http://Blog-Traffic-Secrets.com John is also runs a very
successful "Virtual Internet Portfolio" Learn how you too can
become a VIP owner with John's latest free report:
http://ClickForContent.com/vip
------------------ ARTICLE END ------------------

For more free-reprint articles by John Taylor please visit:
  http://www.isnare.com/?s=author&a=John+Taylor

#645 From: Aaron Potts <distribution@...>
Date: Tue Apr 5, 2005 5:02 am
Subject: Attitude: The Forgotten Power
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info@...

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-----------

Article Title: Attitude: The Forgotten Power
Author: Aaron Potts
Category: Advice
Word Count: 1270
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Format: 64cpl
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------------------ ARTICLE START ------------------
What would you consider is your most valuable tool for staying
in shape? Is it your treadmill? What about your weight set? Is
it your arsenal of low-fat cookbooks, and low-carb diet snacks?
What about your collection of workout videos?

Would you consider it a revelation that your most lethal weapon
in the battle of the bulge is your Attitude?

Think about it. What good is your treadmill if you don't have
the energy to get on it, or can't get up the motivation to
crank up the speed, or the elevation? How useful are your
dumbbells if you can't push yourself to use them in the most
effective manner? How good is a nutrition program that you
can't stick to? How much fat loss will you get out of your
workout videos if you just can't seem to get as motivated as
that bouncy cheerleader who is urging you to jump higher, or
that buff macho man who keeps saying, "C'mon, just one more
rep!"?

No, none of those tools is going to get you very far unless
your HEAD is in the right place. As you read this article, you
have probably already been exposed to more nutrition and
exercise information than you could possibly ever need to
actually stay in shape. You've probably read, listened to, or
watched the answers to your fitness issues enough times to win
the next Mr. or Mrs. Neighborhood fitness competition a dozen
times over! Yet, you are still not where you want to be. Why?

Attitude.

Seeing Your Goal

Do you have a clear vision in your head of where you want to
be, or what you want to accomplish when you are at a peak level
of fitness? I don't mean just some vague idea - I'm talking
about an actual burning mental image of a six-pack set of abs,
or a nice set of curves, or a clear picture of you crossing the
finish line in first place, or taking home that trophy. If you
don't have that, you are already just spinning your wheels. How
can you expect to get somewhere if you don't know where that
"somewhere" is?

Many people start out very motivated to get in shape, or to
compete for that prize, but their motivation lacks focus -
laser-targeted precision that will guide them down the right
path. The term "as the crow flies" comes to mind. If you could
leave your house and drive in an exact straight line to your
destination, don't you think that you would get there a lot
faster? What if you could just fly through stop lights and
intersections, disregard all posted speed limits, and go
exactly in a straight line to every destination? You sure would
get there a lot faster!

Exercise, physical fitness, and nutrition are no different. If
you don't have a clearly mapped out and measurable road map to
your success, then you will stray, and that will cost you time
at the very least - and at the most, it will cost you precious
amounts of self-confidence! Take some time to think about WHERE
you want to be, HOW you are going to get there, and most
importantly, WHY you want to be there. Take the time to do
that, and I think you'll see that your previous path may have
been road blocked by a few too many trips to Starbucks for a
Caramel Frappuccino. Not that anyone writing a fitness article
such as this would know anything about that...

Believing In Your Ability

Okay, so you've got yourself a good mental picture. You have
your road map in front of you, your path is straight and true,
and you are ready to get started. What comes next? Belief.

Do you believe it is possible to wave a magic wand and have all
of your excess bodyfat gone, and all of your fitness goals
realized in the blink of an eye? Of course not. If you do, and
you know the secret, please contact us - I'm sure we could make
some money on that secret! For everyone else, I'll ask a
different question. Do you believe that you could sit on your
couch, suck down some ice cream, and put on some more bodyfat?
The answer is, unfortunately, yes.

What is the difference between those two questions? Very simple
- one is possible, and one is not. What does that have to do
with your fitness goals? Well, it may come as a surprise, but
you have been dealing in the IMPOSSIBLE for quite sometime now.
You have been striving for a goal, yet not really believing that
it was within your power to reach it.

Oh sure, you may have joined a gym, or bought a new Litmus 3000
Super-Decker top of the line treadmill/clothes hanger, but did
you really believe that you were going to do it this time? If
you are reading this and you are in perfect physical condition,
then congratulations - you did it! For the rest of you, are you
seeing the point? You didn't truly believe it, because
otherwise it would have happened.

Each of us shelters hidden either very deeply or sometimes NOT
so deeply a seed of doubt that we will really succeed. When
that seed is there - whether it is planted deeply or not - your
subconscious waters it and feeds it. The next thing you know, it
is has grown into an entire field of self-limiting beliefs, and
you have neither the time nor the desire to get out there in
the field and destroy that evil crop!

What are you to do, then? BELIEVE IN YOURSELF! Why? The answer
to that is simple - because you are the only one who truly can.
Others may support you, and they may even show you the path, but
it is YOU who has to walk it.

Taking Action

We have covered the need for you to clearly see your goal, and
for you to use the power of belief to start walking down the
path, but what's next?

The next step is the same for you as it is for an aspiring
business owner, or a college freshman, or an artist staring at
a blank canvas - you have to TAKE ACTION. You can read the top
2 sections of this article all day long, but doing so won't
burn off any bodyfat, or pack any muscle tissue onto your body.
Only appropriately carried out action can do that.

Think of all the self-help books that you have read, or
programs that you have watched on TV, or listened to on the
radio. Did any of them do you any good whatsoever if you didn't
take action on what you had learned? What about what you have
read so far in this article? Has it been helpful? Most likely.
Will it do you any good if you don't Take Action? Nope.
Negative. No way. Nada. You get the picture.

You can read, listen, and watch your way right into a bodyfat
level that would make a sumo wrestler jealous, or consider your
options until your muscles have diminished so much that you
can't even lift a toast to your dearly departed dreams, but
none of that will mean squat if you don't GET UP and make it
happen!

Why are you still sitting here? Get out there and Take Action!


About The Author: Aaron Potts is the owner and creator of
Fitness Destinations. Aaron's experience in the health and
fitness industry includes one on one personal training in many
different environments, maintenance of several health-related
websites, and authoring of many fitness-related products for
consumers and fitness professionals.
http://www.fitnessdestinations.com
------------------ ARTICLE END ------------------

For more free-reprint articles by Aaron Potts please visit:
  http://www.isnare.com/?s=author&a=Aaron+Potts

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