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When a Woman Is the Boss   Message List  
Reply | Forward Message #83 of 86 |
"… because not all resumes and cover letters are created equal."
Resume to Referral (http://www.resumebycprw.com) offers sample cover
letters within "20-Minute Cover Letter Fixer," a sample brag book
in "How to Design, Write, and Compile a Quality Brag Book," and
sample pharmaceutical rep resumes in "Cracking the Code to
Pharmaceutical Sales."

There's a business boom taking place, and it's being led by women.
The number of women owning their own company is a driving force in
today's economy, and according to many experts, they have the skills
and abilities to do it better than men.

All the indicators are pointing toward a tremendous growth rate of
women-owned businesses. According to the Center for Women's Business
Research, a Washington D.C. nonprofit, women have majority-owned
stakes of more than 50 percent in almost half of the privately held
companies in the United States. Even more impressive is the rapid
pace that number is growing. Women-owned firms are increasing at
nearly double the rate of all other businesses, according to the
CWBR.

Certainly these companies aren't turning out to be the next
Microsoft or General Motors. In fact, less than 7 percent of U.S.
businesses with more than $1 million in annual sales are owned by
women. One reason, of course, is that business has been a "man's
world" for centuries and women are just in the infancy of this
cycle. But another compelling reason is that women, for the most
part, don't always want to grow their companies into mega-profitable
organizations.

Jim Green, bestselling author of Starting Your Own Business, notes
that women have different priorities, goals and concerns when it
comes to owning a business. Like any business owner, they want their
company to be a success, but they also embrace companies that remain
small, easy to manage, and free from unappealing corporate layers.

"[Women] start their businesses for a variety of reasons," writes
Green. "Independence, flexibility, freedom from corporate
limitations, and the freedom to take risks are usually major
motivational factors for the woman who decides to start her own
business."

And once a woman starts a business, can she really do it better?
Many think she can. It doesn't take brain surgeon to know that men
and women are different. That's the understatement of the century.
And when it comes to running a business, women do it differently as
well.

Typically, leadership style is one glaring difference between female
and male business owners. While men approach business leadership
with aggression, confidence, and a command-and-control sensibility,
women utilize other attributes like flexibility, team-building, and
empowerment. Female business owners also tend to be more responsive
and accessible to employees, define expectations more clearly, and
tend to seek out opinions more often from their staffs and experts
in the field.

Women business owners also corner the market on relationship
building. It's a style that promotes communication and results in
better conditions, benefits, and perks for employees.

"The smartest employers are those that ask their employees what life
at work is like and what might make that world better," says Amy
Joyce, who writes the "Life at Work" column for the Washington
Post. "Companies that don't do that now, despite that it's still an
employer's market, will be sorry later."

Understanding personal needs and family obligations is also the
domain of women-owned businesses. Adjusting work schedules,
providing day care, and offering rewards with a feminine touch often
keep workers smiling and on the job.

"By providing an environment that cultivates respectful
relationships, owners are able to focus on performance and
profitability," writes Green. "This is not easy, but it is essential
and the rewards are definitely worth the effort."

Read more career articles from Teena Rose at
http://www.resumebycprw.com/resume_articles.htm.







Fri Aug 4, 2006 8:55 pm

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"… because not all resumes and cover letters are created equal." Resume to Referral (http://www.resumebycprw.com) offers sample cover letters within...
Teena Rose
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Aug 4, 2006
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