Benchmarking with the World-Class Competitive Intelligence Model!

Do the managers that fund your competitive intelligence (CI) function ask how
your company’s CI function stacks up against world class standards? Providing
fact-based evidence of how your CI function compares to world-class standards
has several benefits. First, you can evaluate your CI function across nine (9)
dimensions that define world class standards. Second, you can isolate aspects
within each dimension that can be targeted for improvement. Finally, you can
develop an action plan to enhance your CI capability that maximizes your
investment by applying project management tools in a cost effective manner.

Since 2003, a team of two CI experts, Alessandro Comai and Dr. John Prescott
(http://www.business.pitt.edu/faculty/prescott.html) have been working on a
research project to build a model that crystallizes the key aspect of a
world-class CI function. The model is based on multi-methods employing both
qualitative and quantitative research with several US and European firms known
for their CI best practices. Pharmaceutical, Oil and Gas, Aerospace, Industrial
and Insurance companies successfully utilized the model.

One of the outcomes of our model is a diagnostic tool which provides a set of
norms to evaluate the extent that your CI function is similar to and different
from other organizations. Our norms are based on the profiles of more than 120
organizations from the USA, Europe, South Africa, Australia and Latin America.

We are seeking your assistance to complete our questionnaire so we can further
develop our norms to enhance the validity of our model. Your participation is
very important. As a token of our appreciation, you will have free access to the
tool and get receive our current norm report.

If you are interested in benchmarking your CI function please follow the link:

http://www.world-class-ci.com/benchmark_request.htm