Dear Subscribers,

I had a somewhat embarassing lesson
in parenting that I'd like to tell you about in
today's newsletter.

My son Cuyler, 3 1/2, is an emotional little boy.
When he's excited, he's a vibrating buzz of
ecstatic energy. When he's sad or mad, the
tantrums are instantaneous.

Like many 3 year olds, he's volatile.

Well I have a confession to make: I'm volatile,
too. My knee-jerk reaction to a fit - or being
disobeyed for the 2nd or 3rd time - is to get angry.

We've all seen this in our own homes, or the
grocery store checkout lane: Mom or dad is
out of control because the kids are... well, out
of control.

It's a vicious cycle. And as much as I hate
to admit that I sometimes perpetuate this, I do it too.

Laura and I had a lengthy, rational talk about
this problem. And I realized that I was not
following a systematic, predictable pattern of
discipline. I was just getting mad.

That NEVER works. And I know better.

So we agreed on a consistent discipline plan
that starts with a gentle but clear "in your face"
conversation and continues with more serious
action if the behavior continues.

It was amazing how easy it became to NOT get
angry after we had a system in place for dealing
with problems. The difference: Directing my
energy in a random, destructive way vs.
focusing on a very clear objective and a rational
solution to the problem.

It takes just as much energy to be random and
unproductive as to be deliberate and proactive!
It's just a matter of how we channel our energy.

The marketing maniac part of me couldn't help but
see a parallel to how companies approach their
sales and marketing problems.

Most direct their energy reactively - pounding the
sales people on the 26th of every month, throwing
money at problems with no precise definition of
success, and slashing funds even for productive
campaigns whenever there's panic.

Consider the Internet, where the days of free
and easy are over.

Most companies direct their money and energy
towards 1) glitzy graphics, and 2) excessive
technology.

In a website, fancy graphics and technology are
generally not financially productive. A good IT
department does not an effective website make.

Example: 90% of "Flash" presentations actually
drive customers away. Seldom is Flash used to
tangibly illustrate something that's easier to
communicate visually than in print.

In contrast, the following are THE most
proactive, financially rewarding places to
invest in web development:

1-A singular purpose and vivid call to action

2-Plenty of traffic from search engines, affiliate
links, pay per click, directories, and outside media

3-Converting visitors to leads and sales dollars
with excellent sales copy

4-Precise measurement of site activity and
continuous improvement

The difference is as dramatic as my parenting
lesson! And it can be insanely profitable.

But 96% of business-to-business websites do
NOT follow this formula, even though companies
may spend hundreds of thousands of dollars on
them.

Now if you do a search on "Internet Marketing"
you'll find a long, long parade of "experts," most
of whom are moonlighting wannabes with little
or no real experience or success.

I've been doing Internet marketing for almost 5
years now, and I've generated at least $7 to $10
million of sales with the sites I've put together.

And in my experience, there is one person in
the world today who has done the finest job of
assembling the entire web marketing process
into one cohesive SYSTEM. His name is
Ken McCarthy.

Ken did the world's first Internet Marketing
seminar with Marc Andreeson, the legendary
founder of Netscape, way back in 1994. And
Ken's not a hypester. When there's nothing new
to say, he's silent. But when he speaks, I listen.

Last spring, after a couple years of relative quiet,
Ken announced that there WAS something new
to say. So I accepted his invitation and attended
his now legendary "System" seminar in April.

It radically changed my own marketing game.
3 days after I came home, my own site traffic
tripled and my cost per sales lead dropped by 60%.

The key to Ken's system is that he has brought
together the world's foremost REAL practitioners
on the four subjects I listed earlier. It was a
highly focused, three-day experience of intense
learning and discussion.

It sold out in 22 days.

Now Ken's doing "System 2" in September, and
if you have any kind of "real" business on the
Internet, you just can't afford to not go.

Click here to learn all about Ken's System 2:

http://www.hypertracker.com/go/perrymarshall/sys2/44sm

# # #

One of the true keys to properly directing
your marketing energy is simply getting as
educated as possible before you start a
marketing campaign.

Experimentation is vital, but learning from
others first is even MORE important.

This year I'm spending more on my personal
marketing education than I spent on tuition
and books in my FIRST THREE YEARS of
engineering school.

And I wouldn't consider NOT making the
investment. I've been doing so for quite some
time and it's the ONLY reason I'm earning 5
times today what I made as an Acoustical
Engineer after graduating from college.

Again, if your business depends in any way
on your website, Ken McCarthy's System 2
seminar is the Real McCoy:

http://www.hypertracker.com/go/perrymarshall/sys2/55sm

By the way, I'm going too. I hope I see you
there!

Any questions? I'd like to hear from you.
Email me - news@....

Yours,

Perry S. Marshall

P.S. Feel free to forward this to a friend. To take
yourself off my list, just reply with ' remove ' in the header.