Dear Subscribers,

For today's newsletter I've got a special
guest, Ken McCarthy. Ken did the world's
first ever seminar on Internet marketing
way back in 1994 with Marc Andreeson,
founder of Netscape.

Ken has continued to stay at the forefront
of what really works on the web today:

http://www.hypertracker.com/go/perrymarshall/sys2/56

Two weeks ago Ken and I had a conversation
about the Internet's place in today's
advertising

The economy is sluggish, and Internet
marketing in particular has become
ruthlessly results accountable. And the
web has now become a very serious competitor
to all other forms of advertising media.

Here's Ken, with his unique historical perspective:


"My guess - and it's pretty much
what I've been saying since 1998...

People will continue to be foolish, but
there won't be the excess cash for them
to float on as there was in the 1990s.

People who persist in being idiots are
going to find the next ten years to be
very difficult. Direct marketers and
sales oriented people will inherit the
earth as they did in the 1930s.

A lot of great fortunes were started back
then. People forget that. Just to take
two examples, radio and TV stocks were
high flyers in the 1920s boom and they
crashed hard. For example, Warner Brothers
went from a high of 64 1/2 in 1929 to a low
of 50 cents a share in 1932. Wouldn't you have
liked to be buying Warner Brothers stock in
1932?

But even though their stocks crashed, some radio
and motion picture companies - and a lot
of other well run businesses - blossomed in
the down times. In fact, the down times - low
rent, low wages, low operating costs - made it
easier to start and expand well run business
ventures.

To sum this up, people who deal in hot air
are going to go hungry. People who deliver
value will thrive."

http://www.hypertracker.com/go/perrymarshall/sys2/57

Ken and his crew will be in Cincinnati Ohio
on September 27-29, serving up the finest
information available today on turning the
web into a lead generation & sales gold mine.
I'll be there and I hope to see you there too!

Details at
http://www.hypertracker.com/go/perrymarshall/sys2/58

Best,

Perry S. Marshall

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