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The hard reality of blazing new trails   Message List  
Reply | Forward Message #49 of 59 |
Dear Subscribers,

There's an old saying:
"Pioneers usually return with arrows in their backs."

That ugly truth is all too familiar to me.

Has there ever been a time when you could literally
see the writing on the wall, when you knew in your gut
that a new technology or trend was going to happen,
and all you had to do was figure out how to profit
from it?

I've been there. Seven years ago I saw
that a particular technology in my industry was
*going* to fly. I KNEW that a network called
"DeviceNet" was destined to become very popular,
and I recognized this before most others did. I threw
all my weight behind it and started promoting like
crazy.

Eventually I made a lot of money with DeviceNet,
but only after two lean years of "baloney sandwiches and
ramen soup." It was VERY tough going, because
it took a lot longer than I thought it would.

Simply put, if you don't have a precise strategy for
marketing new technology, you'll probably starve to death
before you hit paydirt. That's the downfall of having a
"better mousetrap" and it's the #1 reason why engineers
and inventors fail in business.

Over the last 5 years I've developed an entire plan
for promoting hot new technologies that I call
"Missionary Work On The Cheap" which I teach
to my consulting clients and students.

Now... what do you do AFTER that technology
has become mainstream and everybody else
sees it too? Then you have an entirely different
set of problems: the rat race becomes populated
with tougher, smarter, faster rats - along with a host of
charlatans and wannabes.

Such is the case with Internet marketing today.
In the early '90s, only a few saw the opportunity for what it
truly was. Now everybody does. Heaven help the guy
who decides to figure it all out on his own in 2002.

Today's letter features Ken McCarthy, whom I've
introduced in previous newsletters. Ken's going
to tell you some of his story of being a "pioneer"
in Internet marketing.

Here's Ken...


Ten years ago, I faced a decision not unlike
yours. The year was 1992 and a friend had
just introduced me to the Internet. I was
intrigued to say the least.

"You mean that I can access the Library of
Congress catalog from my own PC and it doesn't
cost anything? And I can send mail anywhere in
the world without paying for postage or printing?"

I thought to myself: "If this ever takes off,
it's going to change the world - and it's going
to be a great way to make money."

In 1993, starting a business on the Internet
seemed impossible. Hardly anyone understood
what the Internet was and no one had any idea
how to make money from it.

I had a tough decision to make. I was the owner
of a direct marketing agency that specialized
in direct mail. I was making good money, but
the fact was, I was miserable. Working with
clients was driving me crazy and more than once
my efforts made someone else rich, while I
got the crumbs.

I was definitely ready for a change and the
idea of marketing online and on the Internet
was thrilling to me - but I had no idea how
I was going to pull it off. There were no
books about it, no course to take. There
weren't even consultants you could hire.

The only way to learn was to make a MASSIVE
investment of time, money and energy. How
massive? Let me ask you. Would you be willing
to spend over $20,000 and add a second 40 hour
a week project to your current responsibilities
and work without compensation for over a year
just to learn something that looked interesting
but was totally unproven?

That's the decision I faced in 1993. I'd be kidding
you if I told you that I knew what I was doing
back then. I didn't have a clue. But there was one
thing I did know: That if I didn't do something,
ten years from now I'd be in the same rut I was
in now and a lot less happier about it.

In 1993, I made the decision to make a total
'no holds barred' investment in my future.
I took no vacations. I STARTED my daily Internet
research at 5 PM and would often work way past
midnight. If I had to spend a few thousand
dollars to fly somewhere to attend a conference
where I *might* learn a few useful things, I
did it.

Obviously, my decision paid off very well for me.
I set out to become one of the world's leading
experts in Internet marketing, and nine years later,
after the boom and the crash, not only are my businesses
thriving, but my *students* are making more money
than the average doctor or lawyer. And they're
working a lot less hours, with a lot less stress.

I don't know why you subscribed to this series
of e-mails.

Maybe you're an Internet professional and you're realizing
that there is a lot to the business that no one ever told
you.

Maybe you have an Internet business and you want to
make it grow dramatically, but don't know what to do.

Maybe you haven't started your Internet business yet
and you're searching for reliable guidance on how to do
it.

Whatever the reason, I can guarantee that the "System"
training is the answer if the question is how do I
achieve maximum success in Internet marketing.

How can I be so sure? Because I've been at this for
longer than there even was an Internet industry. I
probably have attended more conferences, read more
books, personally conferred with more real experts
on the subject of Internet marketing than just about
anyone on the planet. There is simply nothing like
the "System" training available anywhere else at
any price.

If you haven't read the details, go here:

http://www.hypertracker.com/go/perrymarshall/sys2/5900000

Based on the success the students of the first
training are enjoying and the demand for seats
for the September training, we will be raising
the tuition to at least $2,500 next year. Our
European marketing partner is offering the
"System" training in London in the fall for $2990
British Pounds which translates to well over
$4000 US.

In short, it will never be this easy to participate
in a full fledged "System" training as it is
right now.

If you're still not sure if this would be a wise
investment for you, go back to the web site and
ignore the sales copy. That's right. Blot it out
of your mind entirely. Instead just read and listen
to what our students say about the training - and
compare it to ANY seminar or educational opportunity
available today.

http://www.hypertracker.com/go/perrymarshall/sys2/6000000

If you see Internet marketing as an important
part of your future, then the "System" is an
investment that truly makes sense.

Ken McCarthy
Founder and Chief Instructor of the "System."

~~~

Feel free to pass this along to a friend!
To take yourself off the list, send an email to
news@...




Tue Aug 20, 2002 6:48 pm

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Dear Subscribers, There's an old saying: "Pioneers usually return with arrows in their backs." That ugly truth is all too familiar to me. Has there ever been a...
Perry S. Marshall
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Aug 20, 2002
6:50 pm
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