Dear Subscribers,

This is Perry Marshall, and today's newsletter
highlights the single most important key to
transforming unpleasant manual labor, grunt-work
selling to "Marketing on Autopilot."

Marketing on Autopilot means your marketing
system does the grunt work instead of you.

The secret to Marketing on Autopilot can be
summed up in three words:

*PUBLISH OR PERISH.*

Or to put it another way, until your sales story
is written down, you tell it and over and over
again -- and most of the time, you tell it to people
who aren't really worth your time in the first place.

Marketing on Autopilot requires that your sales
message be written down (or on tape - or video -
anything that can do your work without you
being there.).

Ideally, not just part of it, but ALL of it.

Stay with me here... this can be a whole lot easier than
it sounds.

Almost 2 years ago, I was a *very busy* National
Sales Manager at a small company. I made a list of
the most common questions that customers asked
every day and turned them into a series of three magazine
articles.

Most of that stuff had never been written down before.

And yes, it did take extra time, and I had to do most
of this during the evenings and the weekends.

But those articles are STILL producing sales leads.
Plus, I recycled that information so our website would
do more work for me and I could spend less time working
the phones.

Did I forget to mention that becoming a published author made
me a quasi "celebrity" in my industry and opened many MORE
doors?

It was WELL WORTH the trouble.

OK... I know what you're thinking right now:

"That all sounds really great, but I'm not a writer."

I have a friend in Toronto named Steve Manning who
teaches a crash course on "How To Write a Book on Anything
in 2 Weeks or Less, Guaranteed."

Steve's not joking about the "2 weeks" part. And what's
more, Steve's methods are not for "writers," they're for everyday
professionals who recogize the truth of "Publish or Perish"
but don't know how to move past Square One.

Steve has mastered the science of "speed writing"
and after just listening to ONE of Steve's tapes, I
discovered a cool shortcut that DOUBLED my writing speed.

That was three years ago, and I now use Steve's methods
every single day. This year I published about 1,000 pages
of material, including two books -- in the midst of running
a consulting business, dealing with three small children,
and chasing my wife around the house.

Click here and discover how to get your stuff written fast
so your website, advertising and marketing do your
work for you while you're on the beach, at the golf course,
or smooching with your honey under the mistletoe:

http://www.HyperTracker.com/go/perrymarshall/writeabook/

Have yourself a great Christmas season!

Sincerely,

Perry Marshall

P.S.: I'm getting rave reviews on my "Nine Great Lies
of Sales & Marketing" email course. WARNING: This is
very "Politically Incorrect" and you may find parts of
it offensive. However, it does tell the naked, unvarnished,
liberating truth about sales and marketing. Click here:

http://www.perrymarshall.com/marketing/9lies2.htm


Perry S. Marshall & Associates | www.perrymarshall.com
+1(708)788-4461 | Fax (708)788-4599

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