From: Perry Marshall
March 17, 2003 12:36pm

Good afternoon!

In a minute I'm going to jump into today's newsletter,
but first a quick reminder:

At 10am Wednesday I'm doing a 60 minute teleseminar

'Simple Lead Generation Tactics for Busy Sales People'

in which I'll outline a complete lead generation system,
give case studies, and interview Mr. Eric Ruth, an
Inner Circle member who used an inexpensive strategy
to book over $100,000 of business in 90 days.

You can register at
http://www.perrymarshall.com/319

Tuition is $18.95 but there's no charge if you use
this special Priority Registration Code for subscribers:

4461

If you registered last week, you will receive
your confirmation email tomorrow.

OK. Now, for today's newsletter - Part 2.

'How To Re-Define What You Sell To Make It
Vastly More Appealing -- Without Changing What You
Deliver At All'

In coaching sessions with new members,
one of the first things we discover is that what
they *thought* they were selling isn't really what
they're selling at all.

When you make this 'shift' -- which is usually
pretty simple -- what suddenly happens is that the
response to your website, emails, advertising or
whatever -- suddenly doubles or triples overnight.

No joke.

The interesting part is, what you actually
deliver changes little, if at all. It's really a
matter of tapping an unused asset that previously
lied dormant.

Find out how people are getting these great results
by clicking here:

http://www.perrymarshall.com/marketing/3-17-2003.htm

Sincerely,

Perry Marshall





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