Missionary Work, Part 1: Educating Customers on the Cheap A couple weeks ago I talked about "Missionary Work", i.e. selling new ideas / paradigms in a change...
Perry Sink Marshall
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Oct 3, 2000 3:48 pm
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I am interrupting our normal discussion about marketing to look at the lighter side of politics. After all, all work and no play makes Jack a dull boy. (Jack...
Perry Sink Marshall
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Oct 4, 2000 1:01 pm
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This is a big topic that deserves more than one issue. I'm going to come at this topic from several angles. Here's the first. If your new idea, new method or...
Perry Sink Marshall
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Oct 4, 2000 4:35 pm
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The Smart Marketing E-Zine Copyright 2000 Perry S. Marshall My MP3 Fetish Yes, that's right. MP3. Might sound like an odd topic for a marketing e-zine. But...
Perry S. Marshall
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Oct 12, 2000 12:44 pm
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The other day a friend gave the following Top 10 List to me. I asked him where he got it, he said a friend of his gave it to him. So I have no idea where this...
Perry S. Marshall
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Oct 24, 2000 5:05 am
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My Pink Cadillac Theory of Killer Sales People OK, so what in the world is that? Let me tell you. My day to day sales life is in the world of...
Perry S. Marshall
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Oct 27, 2000 10:26 pm
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Like a school bus full of children teetering precariously on the edge of a cliff, the American public is waiting with baited breath as the saga of Florida's...
Perry S. Marshall
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Nov 10, 2000 5:37 am
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In a previous issue of this e-zine, I talked about the continuum of pure face-to-face selling on one extreme, and selling via email, media, and direct mail on...
Perry S. Marshall
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Nov 18, 2000 4:53 pm
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Positioning Power! Recently I was one of nine speakers at a 1 day technical conference, where several dozen engineers and managers paid several hundred dollars...
Perry S. Marshall
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Dec 29, 2000 7:52 am
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I just returned from a week in China. I had never been to a communist country before. One typically associates the word "communist" with gloomy, despairing...
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Feb 18, 2001 2:09 pm
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The SMART MARKETING e-zine February 24, 2001 (C) 2001 Fulcrum Last time I told you about my 'epiphany in communist China' - the startling realization that...
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Feb 24, 2001 3:01 pm
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In this issue of SmartMarketing: The Cluetrain Manifesto How to write a book in 14 days or less Reader feedback ********************* Let's talk about a very...
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Mar 22, 2001 5:31 am
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Hey Folks, This one's a beauty. Before you read further, take a good look at the picture of a very unusual classified ad at ...
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Mar 24, 2001 2:07 am
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Cluetrain manifesto, Part 2 *** A few weeks ago I started a series on the Cluetrain Manifesto (www.cluetrain.com) which articulates some of the most dramatic ...
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Apr 3, 2001 3:59 am
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More items from The Cluetrain Manifesto... 7. Hyperlinks subvert hierarchy. 8. In both internetworked markets and among intranetworked employees, people are...
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Apr 16, 2001 5:03 pm
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Smart Marketing Newsletter (C)2001 Fulcrum ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I...
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May 9, 2001 4:29 am
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Are you too busy to read fiction? Want to understand people? How they think? What makes them tick? What makes them human? Read a novel. In college, my...
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May 15, 2001 5:09 am
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My friend Jimmy is a fighter if I've ever seen one. 20 years ago he was literally a street fighter on Chicago's south side. Then, at the age of 23, Jimmy...
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May 22, 2001 8:46 pm
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A few weeks ago my wife Laura took our three small children to Friday Night Story Time at Borders Bookstore. The kids went in their pajamas and a lady read...
PLS
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Jun 14, 2001 5:25 am
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Four years ago, my wife Laura bought me a special fathers day gift: A live concert ticket to see a band I'd been hoping to catch for a long, long time. It was...
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Jul 1, 2001 4:31 am
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Doug, an equipment sales representative, hired me for a consulting session over lunch. He was struggling to overcome the long sales cycle that is typical of...
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Jul 17, 2001 3:02 pm
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Hey Folks, I'm copying you on a really good piece of advice from Jeff Mayer. What I like about this is a great tip on rubbing shoulders with really successful...
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Jul 22, 2001 5:29 pm
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Bookstores are a favorite hangout of mine, and I especially like the ever-popular Borders / Barnes & Noble approach: Drink coffee, listen to music, read...
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Aug 19, 2001 2:35 pm
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Do you remember where you were when John F. Kennedy, Ronald Reagan or John Lennon were shot? Or when the Challenger space shuttle went down? No doubt you'll...
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Sep 11, 2001 11:43 pm
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The most uncomfortable conversation I ever had with my wife's parents was not the day I asked if I could marry their daughter. It was the explanation I made at...
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Oct 5, 2001 3:08 am
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Have you ever had a car you hoped your customers, associates and co- workers would never see? I had a car like that - actually I've had several. One in...
Every few years I read something that sheds new light on the murky trends of the future; in the past Paul Pilzer, W. Edwards Deming and John Naisbitt, to name...
Every Christmas season, the music industry re-hashes the old Christmas tunes and serves up all kinds of new music for the Holidays. This year, pop divas Toni...
Dear Subscribers, Welcome to the Perry Marshall e-letter! This electronic newsletter is a two-way conversation, so be sure and email me with your questions...
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