Like a school bus full of children teetering precariously on the edge of a cliff, the American public is waiting with baited breath as the saga of Florida's...
Perry S. Marshall
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Nov 10, 2000 5:37 am
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In a previous issue of this e-zine, I talked about the continuum of pure face-to-face selling on one extreme, and selling via email, media, and direct mail on...
Perry S. Marshall
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Nov 18, 2000 4:53 pm
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Positioning Power! Recently I was one of nine speakers at a 1 day technical conference, where several dozen engineers and managers paid several hundred dollars...
Perry S. Marshall
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Dec 29, 2000 7:52 am
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I just returned from a week in China. I had never been to a communist country before. One typically associates the word "communist" with gloomy, despairing...
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Feb 18, 2001 2:09 pm
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The SMART MARKETING e-zine February 24, 2001 (C) 2001 Fulcrum Last time I told you about my 'epiphany in communist China' - the startling realization that...
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Feb 24, 2001 3:01 pm
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In this issue of SmartMarketing: The Cluetrain Manifesto How to write a book in 14 days or less Reader feedback ********************* Let's talk about a very...
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Mar 22, 2001 5:31 am
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Hey Folks, This one's a beauty. Before you read further, take a good look at the picture of a very unusual classified ad at ...
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Mar 24, 2001 2:07 am
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Cluetrain manifesto, Part 2 *** A few weeks ago I started a series on the Cluetrain Manifesto (www.cluetrain.com) which articulates some of the most dramatic ...
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Apr 3, 2001 3:59 am
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More items from The Cluetrain Manifesto... 7. Hyperlinks subvert hierarchy. 8. In both internetworked markets and among intranetworked employees, people are...
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Apr 16, 2001 5:03 pm
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Smart Marketing Newsletter (C)2001 Fulcrum ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I...
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May 9, 2001 4:29 am
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Are you too busy to read fiction? Want to understand people? How they think? What makes them tick? What makes them human? Read a novel. In college, my...
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May 15, 2001 5:09 am
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My friend Jimmy is a fighter if I've ever seen one. 20 years ago he was literally a street fighter on Chicago's south side. Then, at the age of 23, Jimmy...
ic@...
May 22, 2001 8:46 pm
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A few weeks ago my wife Laura took our three small children to Friday Night Story Time at Borders Bookstore. The kids went in their pajamas and a lady read...
PLS
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Jun 14, 2001 5:25 am
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Four years ago, my wife Laura bought me a special fathers day gift: A live concert ticket to see a band I'd been hoping to catch for a long, long time. It was...
ic@...
Jul 1, 2001 4:31 am
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Doug, an equipment sales representative, hired me for a consulting session over lunch. He was struggling to overcome the long sales cycle that is typical of...
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Jul 17, 2001 3:02 pm
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Hey Folks, I'm copying you on a really good piece of advice from Jeff Mayer. What I like about this is a great tip on rubbing shoulders with really successful...
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Jul 22, 2001 5:29 pm
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Bookstores are a favorite hangout of mine, and I especially like the ever-popular Borders / Barnes & Noble approach: Drink coffee, listen to music, read...
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Aug 19, 2001 2:35 pm
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Do you remember where you were when John F. Kennedy, Ronald Reagan or John Lennon were shot? Or when the Challenger space shuttle went down? No doubt you'll...
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Sep 11, 2001 11:43 pm
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The most uncomfortable conversation I ever had with my wife's parents was not the day I asked if I could marry their daughter. It was the explanation I made at...
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Oct 5, 2001 3:08 am
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Have you ever had a car you hoped your customers, associates and co- workers would never see? I had a car like that - actually I've had several. One in...
Every few years I read something that sheds new light on the murky trends of the future; in the past Paul Pilzer, W. Edwards Deming and John Naisbitt, to name...
Every Christmas season, the music industry re-hashes the old Christmas tunes and serves up all kinds of new music for the Holidays. This year, pop divas Toni...
Dear Subscribers, Welcome to the Perry Marshall e-letter! This electronic newsletter is a two-way conversation, so be sure and email me with your questions...
Dear Subscribers, Here's your latest issue of the Perry Marshall Marketing e-Letter. This is a two-way conversation, so when you have a thought, speak up! I...
Dear Subscribers, Here's your copy of my latest marketing newsletter. After reading just today's issue, you'll have enough information to double or triple the...
Asking Forgiveness 6/1/2002 The Catholic Church is in dire straits these days, and for good reason. In many cases, the charges of priests' impropriety has...
Dear Subscribers, I had a somewhat embarassing lesson in parenting that I'd like to tell you about in today's newsletter. My son Cuyler, 3 1/2, is an emotional...
Dear Subscribers, For today's newsletter I've got a special guest, Ken McCarthy. Ken did the world's first ever seminar on Internet marketing way back in 1994...
Dear Subscribers, There's an old saying: "Pioneers usually return with arrows in their backs." That ugly truth is all too familiar to me. Has there ever been a...
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