From time to time, things happen that interrupt the frenetic pace of life and cause us to look at things a bit differently. Last week was that sort of week, so...
SmartMarketing
newsletter@...
Sep 5, 2000 3:42 am
9
Here's an interesting question from Frankie. My answer to him relates to tapping unconventional resources for expertise. ... a public relation director for a...
SmartMarketing
ic@...
Sep 8, 2000 5:31 am
10
A sales lesson from the religious part of the spectrum Twenty years ago I read an extraordinary book called “Run Baby Run” by Nicky Cruz. It tells the...
Perry Sink
ic@...
Sep 13, 2000 6:19 am
11
All of my sales life, I've been involved in some form of "Missionary Work." That is, selling ground-breaking ideas to a change-resistant marketplace. The term...
Perry Sink Marshall
ic@...
Sep 17, 2000 3:21 am
12
I've worked both extremes: I've done door to door, face-to-face contacting, prospecting and selling. And I've sold via mail and the web, no personal contact...
Perry Sink
ic@...
Sep 20, 2000 4:50 am
13
Autoresponders Last week one of my customers spoke to me about what she wanted me to write more about on this e-zine. I'm always interested in knowing what...
Perry Sink Marshall
ic@...
Sep 30, 2000 7:52 pm
14
Missionary Work, Part 1: Educating Customers on the Cheap A couple weeks ago I talked about "Missionary Work", i.e. selling new ideas / paradigms in a change...
Perry Sink Marshall
ic@...
Oct 3, 2000 3:48 pm
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I am interrupting our normal discussion about marketing to look at the lighter side of politics. After all, all work and no play makes Jack a dull boy. (Jack...
Perry Sink Marshall
ic@...
Oct 4, 2000 1:01 pm
16
This is a big topic that deserves more than one issue. I'm going to come at this topic from several angles. Here's the first. If your new idea, new method or...
Perry Sink Marshall
ic@...
Oct 4, 2000 4:35 pm
17
The Smart Marketing E-Zine Copyright 2000 Perry S. Marshall My MP3 Fetish Yes, that's right. MP3. Might sound like an odd topic for a marketing e-zine. But...
Perry S. Marshall
ic@...
Oct 12, 2000 12:44 pm
18
The other day a friend gave the following Top 10 List to me. I asked him where he got it, he said a friend of his gave it to him. So I have no idea where this...
Perry S. Marshall
ic@...
Oct 24, 2000 5:05 am
19
My Pink Cadillac Theory of Killer Sales People OK, so what in the world is that? Let me tell you. My day to day sales life is in the world of...
Perry S. Marshall
ic@...
Oct 27, 2000 10:26 pm
20
Like a school bus full of children teetering precariously on the edge of a cliff, the American public is waiting with baited breath as the saga of Florida's...
Perry S. Marshall
ic@...
Nov 10, 2000 5:37 am
21
In a previous issue of this e-zine, I talked about the continuum of pure face-to-face selling on one extreme, and selling via email, media, and direct mail on...
Perry S. Marshall
ic@...
Nov 18, 2000 4:53 pm
22
Positioning Power! Recently I was one of nine speakers at a 1 day technical conference, where several dozen engineers and managers paid several hundred dollars...
Perry S. Marshall
ic@...
Dec 29, 2000 7:52 am
23
I just returned from a week in China. I had never been to a communist country before. One typically associates the word "communist" with gloomy, despairing...
ic@...
Feb 18, 2001 2:09 pm
24
The SMART MARKETING e-zine February 24, 2001 (C) 2001 Fulcrum Last time I told you about my 'epiphany in communist China' - the startling realization that...
ic@...
Feb 24, 2001 3:01 pm
25
In this issue of SmartMarketing: The Cluetrain Manifesto How to write a book in 14 days or less Reader feedback ********************* Let's talk about a very...
ic@...
Mar 22, 2001 5:31 am
26
Hey Folks, This one's a beauty. Before you read further, take a good look at the picture of a very unusual classified ad at ...
ic@...
Mar 24, 2001 2:07 am
27
Cluetrain manifesto, Part 2 *** A few weeks ago I started a series on the Cluetrain Manifesto (www.cluetrain.com) which articulates some of the most dramatic ...
ic@...
Apr 3, 2001 3:59 am
28
More items from The Cluetrain Manifesto... 7. Hyperlinks subvert hierarchy. 8. In both internetworked markets and among intranetworked employees, people are...
ic@...
Apr 16, 2001 5:03 pm
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Smart Marketing Newsletter (C)2001 Fulcrum ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I...
ic@...
May 9, 2001 4:29 am
30
Are you too busy to read fiction? Want to understand people? How they think? What makes them tick? What makes them human? Read a novel. In college, my...
ic@...
May 15, 2001 5:09 am
31
My friend Jimmy is a fighter if I've ever seen one. 20 years ago he was literally a street fighter on Chicago's south side. Then, at the age of 23, Jimmy...
ic@...
May 22, 2001 8:46 pm
32
A few weeks ago my wife Laura took our three small children to Friday Night Story Time at Borders Bookstore. The kids went in their pajamas and a lady read...
PLS
ic@...
Jun 14, 2001 5:25 am
33
Four years ago, my wife Laura bought me a special fathers day gift: A live concert ticket to see a band I'd been hoping to catch for a long, long time. It was...
ic@...
Jul 1, 2001 4:31 am
34
Doug, an equipment sales representative, hired me for a consulting session over lunch. He was struggling to overcome the long sales cycle that is typical of...
ic@...
Jul 17, 2001 3:02 pm
35
Hey Folks, I'm copying you on a really good piece of advice from Jeff Mayer. What I like about this is a great tip on rubbing shoulders with really successful...
ic@...
Jul 22, 2001 5:29 pm
36
Bookstores are a favorite hangout of mine, and I especially like the ever-popular Borders / Barnes & Noble approach: Drink coffee, listen to music, read...
ic@...
Aug 19, 2001 2:35 pm
37
Do you remember where you were when John F. Kennedy, Ronald Reagan or John Lennon were shot? Or when the Challenger space shuttle went down? No doubt you'll...
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