Hi: I would like to know your opinions by getting your answers to this survey for my marketing class. Thank you in advance for your survey participation and...
Thevi, You might want to edit your questionnaire especially question 2 and remove the typos. An introductory letter describing the purpose of the questionnaire...
Has anyone had experience with "Jamcracker" managed services out of Santa Clara? I'd appreciate hearing about your experiences and opinions of their vision,...
I would be interested in hearing from anyone who has PdMgr experience in high-end audio processing technologies, or at least is very familiar with the space...
Here's an event for start-ups and others interested in selecting trademarks that can be well-protected by law, as well as being good from a marketing...
Here's an interesting opportunity to hear 2005 trends that you can exploit to improve your business. This group is primarily for consultants, but would be of...
Here's a great free workshop for start-ups: learn all about your company's financial issues: raising capital, and preparing budgets and statements. This...
Here's a great opportunity for start-ups to get some 1-on-1 time with a leading VC firm, for advice, contacts, insight and ideas, without the pressure of a...
Market4Demand Presents... MEASURING AND IMPROVING MARKETING EFFECTIVENESS DATE and TIME Wednesday, March 30, 2005 8:30 a.m. - 12:00 p.m. (Registration begins...
Here's a great free workshop for start-ups: learn all about your company's financial issues: raising capital, and preparing budgets and statements. This...
Here's a full-day conference on the phenomenon of Software as a Service, with many VC's, start-up CEO, and corporate executives speaking. Very reasonably...
Here's a relatively new leads group that focuses on B2B sales, ie, sales to medium to large companies. It meets over breakfast, and has chapters in San Jose...
Learn how the Internet is changing market research - how to use the best online tools, how to recruit, what mistakes to avoid. The room will have wi-fi, so...
Silicon Valley Product Management Association www.svpma.org Topic: Running Successful User Surveys: Surprises and Lessons Learned Date: Wednesday, April 6,...
This is a great chance to hear from the well-known high-tech strategy firm, the Chasm Group. Hear how to get your go-to-market strategy right the first time,...
Here's a great chance to hear Howard Rheingold, the author of "Smart Mobs". Fascinating guy, from his early days at The Well & Whole Earth Catalog, to...
Since giving a good presentation, whether in the form of a demo, formal talk, or even a job interview, is crucial to success, here's a great opportunity to...
Another article I thought was pretty interesting. URL: http://www.paulgraham.com/start.html Article: included below for convenience. Michael Bierman Moderator,...
In assisting our clients in naming their companies or products, we use a number of evaluation criteria. Below is list of some of the criteria we use. Most of...
Roger, How about Memorable? And perhaps "likable/Positive" (association). Michael ... From: Roger L. Cauvin [mailto:roger@...] In assisting our clients...
How about: as "lofty" or as "cutesy" as you want to be in a direct conversation with your 100th customer If you would feel funny talking face-to-face about...
My two sense: Since the essence of start-up branding is to be the leading/default instance of a new and growing category, make sure you DO NOT trademark a...
Harris, I think you are right--by naming the "category" you define the category and take some de facto control over the market in customer's minds. But at the...
Its a paradox - your marketing departments should love it when people use your name as a verb or lowercase noun: tivo, kleenex, xerox, ajax. But your legal...
Come hear from the design firm frog design, which designed the original Apple Macintosh and, more recently, Disney cell phones, and from Leapfrog, makers of...
Nice list, to which I would add: works internationally (no "Nova" cars for Latin America!) trademarkable Best, Valorie Cook Carpenter Chief Marketing Officer ...
Your primary job in naming a product is to stay out of trouble. Pass trademark, obtain your domain name, avoid unfortunate acronyms and internationalization...
RE: " In the post Internet-bubble era, things have calmed down considerably. This is because, as we have said in all four editions of the Handbook, it is rare...
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