I found the differences John points out below (see full article link) to be helpful. We risk becoming siloed even within one department, and are working to have distinct product mgrs/groups working together to serve our markets in a more consistent and effective manner. - Don

 

A Product Management Tip from ZIGZAG Marketing – August 2008

 

 

Market Driven Products vs. Market Driven Product Companies

“Market driven products” has become another overused phrase that has reached white noise status.  In the purest sense though, market driven products is a valuable concept in that every product should be born and evolve based on needs of a broad market.  But this concept can either work wonders or wreak havoc on growth depending on your interpretation and subsequent execution.  Read the entire article.

 

 

WEBINARS - Product Management Leadership Webinar Series September 12^th and September 19^th

1.       Five Things Product Management Can Do To Improve Company Performance in a Down Economy – 9/12 REGISTER

 

2.       Three Tips for Leading and Motivating in a Matrix – 9/19 REGISTER

 

 

John Mansour

Principal

ZIGZAG Marketing, Inc.

Learn.  Execute.  Grow.

3475 Lenox Road NE

Suite 400

Atlanta, GA 30326

Direct: (404) 601-2866

Corporate: 866-797-3647 Ext. 2

Web: www.zigzagmarketing.com