How to Work With Your Sales Team More Effectively
Webinar on Oct 1 at 9am PST
Go to
http://community.featureplan.com/community/2008/10/webinar_october_8_1
200pm_edt_h.php to register.
OVERVIEW
Salespeople can be a Product Manager's best friend or their worst
nightmare. If they are on your side, believe in your product and are
given the tools and information to succeed they can be the difference
between a winning product and a failing product. However, if you
don't provide them with what they need or nurture the relationships
they can inundate you with questions, make unreasonable demands or
even ignore your product or refuse to sell it. This webinar will talk
about how to get your sales people on your side and get them excited
and properly armed to sell your product. Brian Lawley will share the
tips, techniques and strategies for leveraging your sales force that
he has learned during his 20+ year product management career.
Along with Brian, David Dersh will also be participating in the
Webinar. Dave spent the last twenty years of his career as a top
sales rep for Apple Computer, Intel and Sun Microsystems. He will
share experiences about the best and the worst product managers he
has worked with and what they have done to maximize the product
management and sales relationship.
Speaker Bio:
Brian Lawley is the CEO and founder of the 280 Group, which provides
consulting, contractors, training and templates. During the last
twenty years of his career he has focused on Product Management and
Product Marketing and has shipped more than fifty successful
products. He is the former President of the Silicon Valley Product
Management Association, won the 2008 AIPMM award for Excellence in
Thought Leadership for Product Management and is the author of the
best-selling book, Expert Product Management. Mr. Lawley has been
featured on CNBC's World Business Review and the Silicon Valley
Business Report and writes articles for a variety of publications
including the Product Management 2.0 newsletter and Blog.