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PM 2.0 January 6, 2009

The Product Marketing & Product Management Newsletter

Happy New Year and welcome to 2009!

2008 was a banner year for the 280 Group. In addition
to celebrating our 10 year anniversary the Silicon
Valley Business Journal named us one of the top 10
consulting firms in Silicon Valley. We also expanded
our 4 day intensive PM Fast Track training business
worldwide (with public classes on the East and West
Coasts), introduced the Certified Product Manager
Self-Study Course and launched the PM Office (all
six of our toolkits bundled covering core PM tasks
such as MRDs/PRDs, messaging, business cases as
well as roadmaps, launches, product reviews and beta
programs.)

Brian Lawley, CEO and founder of the 280 Group, also
won the AIPMM (Association of International Product
Marketing and Management) award for Excellence in
Product Management Thought Leadership, and his book,
Expert Product Management was the best-selling book
on the topic.

If there is anything we can do to help you make 2009
a great year just let us know.

To read this issue go to:
www.280group.com/insider/1.6.09.htm

IN THIS ISSUE:
* PM FAST TRACK(tm) TRAINING EAST/WEST COASTS
Become a certified expert in the entire product
life cycle in just four days!

* CERTIFIED PRODUCT MANAGER (CPM) SELF-STUDY COURSE
Increase your income, get a great new job and beef
up your resume by earning the AIPMM CPM certification.

* SUMMARY OF 2008 ARTICLES
- Vertical Guts: Are you too Scared to Cross the
Chasm?
- Amazon, Brian Lawley, Software Bugs, the Angel
and the Devil
- More Auto-Demo Hell - a "Customized" Recorded
Demo?
- PM Productivity: Making the most of your time
- Competitive demo situations and "bake-offs"
- Who's driving your company?
- Why so much software still stinks
- Chaos does not a successful product make
- Writing effective benefits statements for your
features
- Secrets of Outsourcing Successfully
- Demos: Why Don't they Get it?
- Attention, Retention & Demos
- The Four Quadrant Feature Prioritization Matrix
- Where should Product Management Report?
- Is Agile a Threat to the Product Management Discipline?
- Why is it so hard to find good Product Managers?

* RECOMMENDATION: EXCELLENT SERVICE PROVIDERS
Here are three firms we HIGHLY recommend!

- Global Transcription Services by Ani Moriarty.
Immediate attention and quick turnaround. Send your
files - and find, on time, the finished Word doc in
your Inbox linkedin.com/animoriarty or
transcripts.now@...

- Anytime Anywhere Communications
Scott@... Microsoft Office 2007
based virtual meetings and online executive team
collaboration, from anywhere and at anytime, hosted
on Microsoft's new cloud services (1 hour of free
consulting to 280 Group subscribers).

- Lionzforce. www.linozforce.com Sr. Sales/Marketing
Consultant, emphasis on Inside sales, Lead generation,
Closed-Loop Marketing Campaigns, Salesforce.com
implementation, configuration, analytic reports and
real time dashboard design.


Brian Lawley & The 280 Group Team