In this edition:

 

- Incremental Product Enhancements vs. Game Changers

 

- 5 Things You Can Do To Grow In Today's Economy

 

- Webinar July 24th: Overcoming the Challenges of Selling New Products

 

- Positioning & Messaging 1-day Workshops - $795, Tampa, Orlando

 

- Product Management University 2-day Workshops - $995

 

- Consulting Services to Get You Through the Economic Storm

 

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Incremental Product Enhancements vs. Game Changers -  John Mansour

 

Rewind the clock 18 months and many product companies were motoring along just fine with a product investment strategy of continuous incremental enhancements across all products.  But when the market suddenly collapsed, a long festering problem was suddenly exposed...Read the complete article. No registration required.

http://www.zigzagmarketing.com/20090715227/product-enhancements-vs-game-changers.html

 

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5 Things You Can Do To Grow In Today's Economy - Kurt Ballard

 

Demand for your products is down and the sales pipeline is thinner.  Marketing budgets and headcount have been cut, and cut again. Stress is at an all time high as fewer people carry a heavier workload.  Revenue "stretch" goals seem out of reach.  Are the problems that challenge your business mounting while you have fewer resources and energy to address them? Don't surrender just yet.  Read the complete article...No registration required.

http://www.zigzagmarketing.com/20090714226/5-ways-to-grow-in-todays-economy.html

 

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Positioning & Messaging 1-day Workshops - $795

·         Orlando – October 21^st  

·         Tampa – October 22^nd

Sell more of the products you have by simply aligning your value propositions around your buyers instead of your products. $795 per person. 

Course Calendar - http://www.zigzagmarketing.com/Training-Certification/Course-Calendar-PROBDISC.html

 

 

Product Management University 2-day Workshops - $995 through 12/31/09

Three Most Common Reasons For Attending

1. Product decisions are too reactive and made in silos

 

2. You've been through a recent reorganization and everyone is confused

 

3. Product managers and product marketers are inexperienced

 

Attend a 2-day Product Management University public workshop in any city between July 1 and December 31, 2009 for $995 (normally $1495). If you don't find Product Management University practical and useful we'll refund your registration fee. 

 

Course Details - http://www.zigzagmarketing.com/product-management-training-for-product-managers-and-marketers/product-management-university/

 

Course Calendar - http://www.zigzagmarketing.com/Training-Certification/Course-Calendar-PMU.html

 

Get your CPM/CPMM certification  - Exam schedule http://www.zigzagmarketing.com/Training-Certification/Course-Calendar-PMU.html

 

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Complimentary Webinar

 

Overcoming the Challenges of Selling New Products

               

- July 24, 2009 12:30 - 1:30 Eastern Time

               

- Selling a new product is perhaps one of the most daunting challenges sales people will face.  Sales        people don't really like to sell new products, and your customers are risk averse. This combination of apprehension and reluctance can stop a new product launch before it even gets started.  This webinar will discuss five ways to succeed with a new product. 

 

Register https://www1.gotomeeting.com/register/934118040

 

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Consulting Services to Get You Through the Economic Storm

 

1.  If your board is less than impressed with your strategy, we'll help you craft a strategic plan that's aligned to your most lucrative opportunities with market data to support it.

 

2.  If you've re-organized, we'll help you clarify roles and responsibilities to improve productivity across your product delivery continuum.

 

3.  If your value proposition is off center for the current market conditions, we'll help you create a new one in plain simple English that everyone will understand so you can find more low hanging fruit.

 

4.  If your product demos are too technical and fail to excite buyers (or put them to sleep), we'll help you build solution demo scripts that tell a business story and use products features as proof points.

 

5.  If your sales people can't uncover the real buying drivers beyond the obvious tactical issues, we'll coach them on tactics to uncover the real need so they can shorten sales cycles and win more deals.

 

View a complete offering of our consulting services - http://www.zigzagmarketing.com/product-management-consulting-services.html

 

John Mansour, Managing Partner

ZIGZAG Marketing, Inc.

Learn.  Execute.  Grow.

3475 Lenox Road NE

Suite 400

Atlanta, GA 30326

Direct: (404) 601-2866

Corporate: 866-797-3647 Ext. 2

Web: www.zigzagmarketing.com