TEMPLE SBDC Seminar - SEARCH ENGINE MARKETING

Wednesday, Oct 12th. 6:30 pm. - 9 p.m.; $45

SEARCH ENGINE MARKETING - NATURAL VS. ARTIFICIAL (PAY-PER-CLICK)

SUMMARY:
This seminar is designed to help introduce small business owners
generate more website-driven sales by introducing the three avenues
generate leads through Google, Yahoo, MSN, AOL, and other top search
engines.

Visit http://philadelphia-web-design.com/ for a free video introduction.

TOPICS INCLUDE:
- Why advertise online?
- Getting your website listed - once, twice, even thrice
- Natural rankings vs. artificial listings
- The value of page position
- The five-stage natural optimization process
- Understanding meta tags
- Optimizing html
- Reverse links
- Submitting your website
- Obstacles to high natural rankings
- What is pay-per-click (PPC) advertising
- How does PPC work?
- Setting up a PPC account
- Tracking results and click-thrus
- Pay-per-click advantages and shortcomings
- PPC guerilla marketing and online focus groups
- Converting more click-thrus with landing pages
- Keyword research

To Register:
- Website: http://sbm.temple.edu/sbdc/events.html
- E-mail at sbtrain@... with all your personal information and
what event you would like to register for.
- Call us at (215) 204-3856.