Interesting. We have SBDC in New York, and it is free. All kinds of events
and programs and counseling services. Always free, often presented by or
with entities that have expertise in the area. I was under the impression
that the program is funded by/through SBA so as to be free to small biz. If
you know anyone in NY have them check it out:

http://naples.cc.sunysb.edu/CEAS/smallbusiness.nsf

Sue
-----Original Message-----
From: unitof1@yahoogroups.com [mailto:unitof1@yahoogroups.com] On Behalf Of
stonerosedesigndotcom
Sent: Monday, September 10, 2007 12:40 PM
To: unitof1@yahoogroups.com
Subject: [unitof1] TEMPLE SBDC Seminar - SEARCH ENGINE MARKETING

TEMPLE SBDC Seminar - SEARCH ENGINE MARKETING

Wednesday, Oct 12th. 6:30 pm. - 9 p.m.; $45

SEARCH ENGINE MARKETING - NATURAL VS. ARTIFICIAL (PAY-PER-CLICK)

SUMMARY:
This seminar is designed to help introduce small business owners
generate more website-driven sales by introducing the three avenues
generate leads through Google, Yahoo, MSN, AOL, and other top search
engines.

Visit http://philadelphia-web-design.com/ for a free video introduction.

TOPICS INCLUDE:
- Why advertise online?
- Getting your website listed - once, twice, even thrice
- Natural rankings vs. artificial listings
- The value of page position
- The five-stage natural optimization process
- Understanding meta tags
- Optimizing html
- Reverse links
- Submitting your website
- Obstacles to high natural rankings
- What is pay-per-click (PPC) advertising
- How does PPC work?
- Setting up a PPC account
- Tracking results and click-thrus
- Pay-per-click advantages and shortcomings
- PPC guerilla marketing and online focus groups
- Converting more click-thrus with landing pages
- Keyword research

To Register:
- Website: http://sbm.temple.edu/sbdc/events.html
- E-mail at sbtrain@... with all your personal information and
what event you would like to register for.
- Call us at (215) 204-3856.



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