I created a new field "UKOCOutreachOutcome" to indicate on a scale of 1 to
5 the outcome of our outreach to various UK oline communities on behalf of
Mornflake cereal http://www.mornflake.com and their online video
competition http://www.mornflakecompetition.com

So far we engaged 38 online communities:

1 5-Embraced
6 4-Responded
13 3-Ignored
5 2-Rejected
13 1-Inaccessible

Beyond this there were a few others that were simply out-of-scope.

By "inaccessible" I mean, for example, that after further effort we
discovered or encountered obstacles that kept us from participating: a
policy that made clear any commercial link was not welcome under any
conditions; a fee for registering; or our registrations were not
processed; or they were rejected; or we posted comments which never were
found, perhaps because they got lost in spam; or the forum was overrun by
spam or abandoned; or contrary to our first impression, there was no real
way to share content.

By "rejected" I mean that our posts were deleted, or we were banned, or we
were prohibited from accessing a thread we participated in, or our links
were delinked, or we were told by the leaders that we were not welcome.
(This can be demoralizing - like being kicked out of a house or having a
door slammed in your face - but we are engaging in good faith and such
responses are to be expected every so often.)

By "ignored" I mean that we were able to make a post, but there was no
response. Typically though we were able to mention Mornflake and post a
link along with our letter.

By "responded" I mean that we struck up a conversation and so we were
included in the community.

By "embraced" I mean that the community made clear that it backs
Mornflake's support for our outreach efforts, is glad to work together
with us and will help us reach out to other communities.

We have only engaged 38 communities and we need to do at least 100. Thank
you especially to Sasha Mrkailo and Jeremy Mason for great work and I also
acknowledge Dennis Kimambo, Thomas Chepaitis, Masimba Biriwasha and our
entire team for our efforts.

Our priority is always to train more people so that our team expands.
Let's draw conclusions from our efforts so far. It's ok to be rejected,
what's important is that we find those communities like Factor E Farm (5
or 10 or 20 of them) that are happy for Mornflake to support our outreach.
That is a great discovery that we seek.

I will also be building online tools so that we can be more helpful in our
engagements. I note that Ricky O'Neill is making great use of Twitter. I
will try to explore Twitter and see how we might get help from those he
twitters with to reach out to their online communities.

I include below more detailed results and also see our report:
http://www.worknets.org/software/ukocselect.php?group=outreachoutcome
for the latest.

Andrius

Andrius Kulikauskas
Minciu Sodas
http://www.ms.lt
ms@...



---------------------------------

5Embraced

FactorEFarmBlog (Edit) http://openfarmtech.org/weblog/
Blog Worldwide, US Sustainability
5Embraced Andrius engaged permaculture designer Ben de Vries to ask if
he'd help engage communities and add food stories
http://openfarmtech.org/weblog/?p=650 Andrius's comment was not posted but
Jeremy and Ben joined our team. Andrius posted again at http
MarcinJakubowski
Community added by: AndriusKulikauskas

--------------------------------

4Responded

DarNet (Edit) http://distributedresearch.net
Blogs, Wikis UK Social networkers, researchers Modest and real
4Responded May 20, 2009, Andrius Kulikauskas replied to AndyRoberts's blog
post about our UKOnlineCommunities directory
http://distributedresearch.net/blog/2009/05/03/uk-online-communities
AndyRoberts
Community added by: AndriusKulikauskas

DoityourselfUk (Edit) http://www.lets-do-diy.com/Forum.aspx
web forum DIY community
4Responded OnlyApproachForFoodStories Sasha joined the forum on 18th May
http://www.lets-do-diy.com/Forum.aspx?g=posts&m=684&
Community added by: SashaMrkailo

SelfSufficientish (Edit) http://www.selfsufficientish.com
Forum Worldwide, based in UK Self-sufficiency
4Responded Sasha joined the forum and posted
http://www.selfsufficientish.com/forum/viewtopic.php?f=33&t=14164 replied
to queries regarding Bees and Cherries in response to MyFoodStory
Community added by: AndriusKulikauskas

StolenGolem (Edit) http://www.stolengolem.com
Blog UK
4Responded Alastair blogged our UKOnlineCommunities directory. May 20,
2009, Andrius Kulikauskas left a comment (moderated):
http://www.stolengolem.com/?p=257 and it was published. Alastair
http://www.stolengolem.com/?page_id=2
Community added by: AndriusKulikauskas

UKBusinessAgriculture (Edit)
http://groups.google.com/group/uk.business.agriculture/topics?hl=en&ie=UTF-8&oe=\
utf-8
Google Group UK Agriculture, tools, animal health, self-sufficiency. 167
members, high activity
4Responded Posted by JeremyMaso on May 16, 2009. JeremyMaso introduced
OpenSourceEcology.
http://groups.google.com/group/uk.business.agriculture/browse_thread/thread/5558\
bd2ed9ad25f3?hl=en
Unclear. Most active member seems to be Pat Gardiner.
http://newsgroups.derkeiler.com/Archive/Uk/uk.business.agriculture/2007-10/msg00\
399.html
http://www.go-self-sufficient.com/ Three replies about the LifeTrac
tractor.
Community added by: JeremyMaso, BenDeVries

WorldEntrepreneurSociety (Edit) http://www.wes2009.crowdvine.com
http://www.wessociety.com/Forum/
Forum London, UK Sustainability
4Responded May 11, 2009. AndriusKulikauskas started a discussion
"Mornflake cereal: How can we reach out?"
http://www.wes2009.crowdvine.com/posts/4666571 and left a private message
for Rebecca Harding. AlexStobart responded! and Andrius replied and also
copie Rebecca Harding http://www.wes2009.crowdvine.com/profiles/40032
Community added by: AndriusKulikauskas

---------------------------------------
3Ignored

ActAlive (Edit) http://groups.yahoo.com/group/holistichelping/
Yahoo Worldwide Artists 146 members, 4000 posts
3Ignored May 8, JanetFeldman asked that we not engage her group.
http://groups.yahoo.com/group/holistichelping/message/4148 Andrius
mentioned Mornflake in passing:
http://groups.yahoo.com/group/actalive/message/5211 JanetFeldman
Community added by: AndriusKulikauskas

AfroCaribbeanSociety (Edit)
http://www.facebook.com/group.php?sid=12845069edf10b1a69952da6fb345bae&gid=61048\
19622&ref=search
Facebook Club UnitedKingdom Students SocialSociety
3Ignored March 13, 2009. Andrius, Fred and Thomas helped Sylvia
http://www.facebook.com/topic.php?topic=6369&post=34380&uid=6104819622 Hon
Lekan Kamson
Community added by: FredKayiwa

Communia (Edit) http://www.communia-project.eu
Mailing lists European Union Public Domain
3Ignored May 13, 2009. AndriusKulikauskas sent letter about our work on
behalf of Mornflake and the gift economy. JuanCarlosDeMartin
Community added by: AndriusKulikauskas

FlickrFoodPhotography (Edit)
http://www.flickr.com/groups/foodphotography/discuss/
Flickr discussion group worldwide Food Photographers 6,535 Members
3Ignored OnlyApproachForFoodStories Sasha signed up and posted on the
forum on May 18th
http://www.flickr.com/groups/foodphotography/discuss/72157618460193814/
Community added by: SashaMrkailo

GlobalSwadeshi (Edit) http://www.globalswadeshi.net
Ning Worldwide, leader based in London Sustainability 228 members,259
discussions
3Ignored May 6, Andrius added ShopWithUs link
http://www.worknets.org/wiki.cgi?Masks and MyFoodStory link
http://www.myfoodstory.info/view.php?pagepath=New2144 and left a couple of
messages for founder VinayGupta but received no response so far
http://www.glo VinayGupta http://www.globalswadeshi.net/profile/VinayGupta
Community added by: AndriusKulikauskas

GreenChildrenFoundation (Edit)
http://www.facebook.com/group.php?gid=7214702129
Forum Global Philanthropy 2,759 members, medium activity
3Ignored Posted by JeremyMaso on May 19:
http://www.facebook.com/topic.php?topic=8106&uid=7214702129
Community added by: JeremyMaso, BenDeVries

Kirkstall (Edit) http://www.kirkstall.org.uk
On-line forum Kirkstall, Leeds citizens of Kirkstall district
3Ignored OnlyApproachForFoodStories May 16, 2009. ThomasChepaitis wrote
Hello from Uzhupis Republic
http://www.kirkstall.org.uk/board/forum_posts.asp?TID=101&PN=1&TPN=1
Community added by: ThomasChep

SchoolOfEverything (Edit) http://schoolofeverything.com/forum
Forum Worldwide, based in UK Education
3Ignored Sasha joined the forum and posted
http://schoolofeverything.com/blog/mastering-everything
Community added by: AndriusKulikauskas

ThePiedSkyper (Edit) http://thepiedskyper.ning.com
Ning Worldwide Networkers 150+ members, just started
3Ignored Les Squires, a leading online networkers, invited me to join and
encouraged me to post, so I wrote this:
http://thepiedskyper.ning.com/forum/topics/skype-and-mornflake-for
LesSquires
Community added by: AndriusKulikauskas

TransitionBH (Edit)
http://groups.google.com/group/transition-bh?hl=en&ie=UTF-8&oe=utf-8
Google Group UK sustainability 49 members, apparently high activity
3Ignored Posted by JeremyMaso on May 19:
http://groups.google.com/group/transition-bh/browse_thread/thread/f17b0f680deda0\
96?hl=en
Community added by: JeremyMaso, BenDeVries

TransitionBelsize (Edit) http://www.meetup.com/TransitionBelsize
Forum Belsize, UK transition town, sustainability
3Ignored Posted by JeremyMaso on May 20,
http://www.meetup.com/TransitionBelsize/messages/boards/thread/6929635/
Community added by: JeremyMaso, BenDeVries

TransitionUK (Edit) http://transitionuk.ning.com
Forum UnitedKingdom Sustainability 18 members
3Ignored May 20, 2009, Andrius Kulikauskas posted a blog post
http://transitionuk.ning.com/profiles/blogs/engaging-uk-online-communities
Gary Alexander http://transitionuk.ning.com/profile/0iv83vtb1y24q
Community added by: FredKayiwa

FacebookAikidoUk (Edit) http://www.facebook.com/group.php?gid=2263241464
Facebook group Aikido practitioners
3Ignored ApproachEngage Sasha May 21th, joined the group and posted
http://www.facebook.com/topic.php?topic=9044&uid=2263241464
Community added by: SashaMrkailo

-----------------------------------------------------

2Rejected

Akvo (Edit) http://www.akvo.org
Wiki Worldwide, a leader Mark Chambers is in the UK Development - water
and sanitation
2Rejected Sasha on May 21 : registered as a member of the blog and
commented here http://www.akvo.org/blog/?p=253
Community added by: AndriusKulikauskas

HarringayOnline (Edit) http://www.harringayonline.com
Ning Harringay Neighborhood 1500+ members
2Rejected hjuk left a message at our wiki. Thomas Chepaitis with Andrius's
help left a message (quite humorous) but it was deleted. He received one
nice comment, though. hjuk...
Community added by: AndriusKulikauskas

Keimform (Edit) http://www.keimform.de
Blogs and comments Germany Gift economy
2Rejected May 12, 2009. AndriusKulikauskas responded to FranzNahrada's
dialogue with Genevieve Vaughan about the gift economy. A discussion
ensued whether the link to Mornflake was spam or not. A moderator kept the
text but removed the link. http://www.keimf FranzNahrada
Community added by: AndriusKulikauskas

TheHomeBrewForum (Edit) http://www.thehomebrewforum.co.uk
Forum UK Home Brewers of Ale, Wine, Cider Total: 30,000 posts by 600 members.
2Rejected May 21, 2009. AndriusKulikauskas responded to a note at our wiki
left by Jean-Pierre Vossen who was curious about our interest.
http://www.thehomebrewforum.co.uk/viewtopic.php?f=12&t=3085 Andrius was
banned. Jean-Pierre Vossen
Community added by: AndriusKulikauskas

TheStudentRoom (Edit) http://www.thestudentroom.co.uk/
Forum UK Schooling 81,697 posts, High activity
2Rejected Posted by JeremyMaso on May 19,
http://www.thestudentroom.co.uk/showthread.php?t=910651 Jeremy received
some replies, and he replied, Andrius also replied. Andrius was locked
from that thread.
Community added by: JeremyMaso, BenDeVries

----------------------------------

1Inaccessible
AmateurPhotographer (Edit)
http://www.amateurphotographer.co.uk/forums/ubbthreads.php
web forum UK, worldwide amateur photographers 21849 Registered User(s).
1Inaccessible ApproachEngage. May 11, 2009.Sasha Mrkailo created profile.
Note: Community Standards and Participation Guidelines
http://www.amateurphotographer.co.uk/forums/newuser.php?Cat=0 No
commercial links or advertising. There is a place for asking question
Phone 020 3148 2516 E-mail: dave_stone@...
Community added by: SashaMrkailo

Axisweb (Edit) http://www.axisweb.org
Moderated articles, facebook Visual artists
1Inaccessible OnlyApproachForFoodStories. May 11, 2009. ThomasChepaitis
and AndriusKulikauskas signed up as members. The articles are highly
moderated and there is no free discussion. It is possible to submit an
opportunity for artists and curators: http://www.a
Community added by: ThomasChep

BioBees (Edit) http://www.biobees.com/forum/
Forum Beekeepers
1Inaccessible May 13, 2009, Andrius Kulikauskas: DoNotApproach - the
community is closed - you have to be registerd to see posts.
Community added by: SashaMrkailo

BookHopper (Edit) http://www.bookhopper.co.uk/DefaultInt.aspx
Book Social networking United Kingdom Open Social posts
1Inaccessible OnlyApproachForFoodStories Sasha: tried to subscribe om May
18th in but couldn't join because of my location (Serbia)
Community added by: Masimba Biriwasha

Chestery (Edit) http://www.chestery.com/
Chat, visitors forum
1Inaccessible OnlyApproachForFoodStories May 15, 2009, ThomasChepaitis and
AndriusKulikauskas signed in but the administrator has to give them
permission to participate. So for there is no activity in the forum.
However, the forum serves Chester, the main city o
Community added by: ThomasChep

CraigBellamyNet (Edit) http://www.craigbellamy.net
Blog Worldwide, London Academic
1Inaccessible May 9, 2009, AndriusKulikauskas left a comment for Craig
Bellamy in response to his supportive message at our directory.
http://www.craigbellamy.net/2009/05/07/web-20-in-higher-education/
CraigBellamy http://www.craigbellamy.net/about/
Community added by: AndriusKulikauskas

Guardian (Edit) http://www.guardian.co.uk/stage/theatre
Website UK UK
1Inaccessible May 11, 2009. DennisKimambo and AndriusKulikauskas created
profiles. Note: Community Standards and Participation Guidelines
http://www.guardian.co.uk/community-standards We couldn't find anywhere to
leave comments.
Community added by: DennisKimambo

JamieOliverForums (Edit) http://www.jamieoliver.com/forum
web forum UK cooks, amateur cooks 200 000 posts
1Inaccessible DoNotApproach May 13, 2009. Sasha joined the forums Sasha
found this: You agree not to commercially advertise your business and/or
products. http://www.jamieoliver.com/forum/viewtopic.php?id=33147
Community added by: SashaMrkailo

ProducersForum (Edit) http://www.producersforum.org.uk
Forum West Midlands Film
1Inaccessible May 11, 2009. Dennis Kimambo checked. Membership is open to
West Midlands based producers with a producing track record in screen
based media and at least one feature film in development. Could not
identify leader. info@... Tel: 0121 265 7145
Community added by: DennisKimambo

SewingForum (Edit) http://www.thesewingforum.co.uk
Web Forum UK, worldwide Female Threads: 10,174, Posts: 92,096, Members:
2,001, Active Members: 1,362
1Inaccessible Sasha May 20th submitted for membership to the forum;
membership denied May 21th
Community added by: SashaMrkailo

SustainableLiving (Edit) http://forums.sus-uk.com/
Forum UnitedKingdom
1Inaccessible Sasha joined the forum om May 19th. The forum is full of
spam and seems not working.
Community added by: FredKayiwa

UnitedDiversity (Edit) http://uniteddiversity.com
Blog UK Sustainability
1Inaccessible May 9, 2009, Andrius left a comment for Josef at his blog
post http://uniteddiversity.com/links-for-april-29th-to-may-3rd/ it was
not posted, presumably never found. JosefDavies-Coates
Community added by: AndriusKulikauskas

YogamagazineUk (Edit) http://www.yogamagazine.co.uk/forum/viewforum.php?f=1
magazine and web Forum yoga practitioners
1Inaccessible DoNotApproach Sasha May 19th; tried to join but forum is
closed because of spam
Community added by: SashaMrkailo