Welcome to Work at Home Ideas
August 20, 2004
A Moms Love
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Our Feature:
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I always tell people that my company, All About Baby®, started out
with a mistake.

It all began shortly after I gave birth to my daughter Katherine in
1993. I ordered a personalized newborn birthday scroll by mail order.
When the item arrived some weeks later, I was greatly disappointed
with the quality and appearance of the product.

I was expecting a beautiful keepsake, but the paper and design both
looked cheap. Additionally, the current event information was poorly
written and not completely accurate.

Even worse was the fact that some of the personalized information on
the certificate was wrong. Since there was no phone number listed on
any of the enclosed literature, I couldn't even call them to ask for
a corrected scroll. I'd be forced to write to the company and hope
for some type of response.

My first reaction was that buying the scroll had been a mistake. That
night I couldn't go to sleep. I kept thinking that the concept was a
good one, but the finished product had not lived up to my
expectations. During my pregnancy, I had been searching for a new
career path, and it suddenly came to me: I could create a more
attractive certificate, and I certainly could provide better customer
service.

The very next day, I began talking to friends and showing them the
product idea. Everyone was very encouraging. Next, I did some
informal "focus groups" with new mothers that I knew and came to the
conclusion that indeed there was a market niche that wasn't being
filled.

The research and development process took over 18 months, but finally
All About Baby® at http://www.allbaby.com was launched out of my
family room in early 1995. Not surprisingly, the first All About
Baby® product was a charming, personalized birthday scroll, called
Babyography®.

The last ten years have been challenging -- sometimes exhausting --
but never boring. I've really enjoyed growing the company and
providing quality products and excellent customer service. We now
have over 15,000 customers located across the country. All About Baby
has been featured in a number of magazines, including Parents, In
Style, Woman's World, The Star, Twins, Pregnancy and Sesame Street
Parents. Recently, USA Today interviewed me for a story that was
written for their "Money" section on the state of the economy. It was
pretty exciting to be quoted in this national newspaper.

The publicity and recognition have been wonderful, but running a
business is not always glamorous. The day-to-day challenges can be
stressful.

It's important to be a self-starter with a 'can-do' attitude. You
have to be able to roll with the ups and downs of operating a
business and not get discouraged. Working alone or with a few
employees can also be isolating, so it is very important to have a
strong support network. You must be the type of person who can think
big and work small. In other words, you have to have the long-range
vision to see where you want your company in five or ten years, and
you have to have the skills and determination to make that happen one
step at a time.

I love the fact that I can blend my work and family commitments
together.

My daughter, Katie, is now 11 years old and in the sixth grade. She
sometimes helps me out on weekends doing small office tasks such as
stamping letters, proofing orders or folding flyers.

My husband also assists me with financial issues and when I just need
someone to listen to my ideas.

Since I don't have to punch a clock, I can work until early afternoon
and then pick Katie up from school each day. I also volunteer, take
part in class field trips, sometimes work out during the day, run
household errands and always be there to help with homework.

Late afternoons and evenings, I'm usually back in the office for an
hour returning phone calls and checking email.

On weekends, I always try to commit a few hours to projects and ideas
that will expand my business. A few years ago, I began adding more
gift items to the All About Baby® line, and the company now features
a wide range of gift items for infants, toddlers and children. We
also offer a selection of very interesting and helpful child-related
content.

All About Baby (http://www.allaboutbaby.com) sells nationally on our
ecommerce site and we also have a network of 30 Distributors across
the country who market our products in their own communities. Visit
us online at http://www.allbaby.com for more information about our
company and products.

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